Hp Dos & Donts Online Marketing V0.2 Kw

Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009

AGENDA
Warming Up
Definition
Online Marketing Mix
Do’s & Dont’s
Summary

WARMING UP. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr

LEVEL 1 - BEGINNERS 1. Welke kant van Google kun je met SEA beïnvloeden? a = linkerzijde. b = rechterzijde.

LEVEL 1 - BEGINNERS 2. In hoeveel tijd behaalde Facebook 250mm gebruikers ? a = 2,5 jaar. b = 9 maanden.

LEVEL 1 - BEGINNERS 3. Hoe heet het nieuwe besturingssysteem van Nokia ? a = android. b = maemo.

DEFINITION. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr

DEFINITION Online Marketing = Internet Marketing = eMarketing = Promoten van de verkoop van producten en diensten via internet .

THE ONLINE MARKETING MIX. Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr

INGREDIENTS BOUGHT CONTROLLED AFFECTED E-mail Marketing Mobile Marketing Website Social Media Viral Marketing Online PR/ Seeding Bannering Search Marketing Affiliate Marketing

OBJECTIVES ROI IIMPACT High Traffic Leads/ Sales . CRM Loyalty . Low Brand Awareness . Brand Image . Short Long TERM IMPACT

PLANNING ROI IIMPACT High Low Short Long TERM IMPACT

DO’S & DONT’S.

WEBSITE. DO 1: Clear Design

WEBSITE. DO 2: Create Buzz

WEBSITE. DON’T 1: Outdated

WEBSITE. DON’T 2: Clutter & Ads

SEARCH. DO 3: SEO Friendly

SEARCH. DON’T 3: Forget SEA

EMAIL MARKETING. DO 4: News how and when I want it

EMAIL MARKETING. DON’T 4: Overkill!

MOBILE. DO 5: Mobile integration

MOBILE. DON’T 5: NO K.I.S.S.

SOCIAL MEDIA. DO 6: Set up a Social Network for fans

SOCIAL MEDIA. DO 7: Engage Twitter Community

SOCIAL MEDIA. DON’T 6: Neglect your account

SOCIAL MEDIA. DO 8: Set up a YouTube Channel

SOCIAL MEDIA. DO 9: Involve LinkedIn community

SUMMARY. Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr

IN SHORT Clear Design Create Buzz Outdated Cluttered & Ads SEO Friendly Forget SEA How and when I want it Overkill Mobile Integration No K.I.S.S Involve LinkedIn community Set up social network Engage Twitter community Neglect account Set up YouTube Channel

Klaas Weima :: Managing Director

klaas@ energize.nl
klaas@ weima.org
@Klaas_Weima
klaas_weima
+31 (0)30-23 26 030
ENERGIZE. BOOSTING BRANDS CONTACT

Hp Dos & Donts Online Marketing V0.2 Kw

by Klaas Weima on Nov 23, 2009

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