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Retail Pizzahut
 

Retail Pizzahut

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    Retail Pizzahut Retail Pizzahut Presentation Transcript

    • Marketing Strategies for Retail Growth
    • Retail
      • Business as usual
    • Retail
      • What lies beneath
    • What lies beneath
      • 1. Of the people, by the people, for the people
      • 2. Being where the consumer is
      • Full, frontal, intruding, tempting
      • 3. Scale driven
      • “ The guy with more stores wins”
      • - Anonymous
      • 4. About leveraging real estate
      • 5. Not just product, but an experience
      • 6. Retail is detail
      • “Strategy is only as good as its execution”
      • 7. Retail is news
      • “ Never before, never again”
      • 8. About advocacy
      • 9. Not about price-offs
      • “ Customers move to the lower cost provider when marketers stop giving them reasons not to”
      • - Tom Peters
    • What lies beneath
      • 10. Exciting and humbling
    • Today’s consumer
      • Willing to pay for relevance
      • Willing to pay for excitement
      • Willing to pay for quality
      • Willing to pay for simplifying life
      • Willing to pay for forward movement
      • But selective and defiant
      • Need to be just a step ahead…in sync with the consumer’s perception of value
      • “ Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to change.”
      • - Charles Darwin
    • Thank You