Marketing Strategies for Retail Growth
Retail <ul><li>Business as usual </li></ul>
Retail <ul><li>What lies beneath </li></ul>
What lies beneath <ul><li>1. Of the people, by the people, for the people </li></ul>
<ul><li>2. Being where the consumer is </li></ul><ul><li>Full, frontal, intruding, tempting </li></ul>
<ul><li>3. Scale driven </li></ul><ul><li>“ The guy with more stores wins” </li></ul><ul><li>- Anonymous </li></ul>
<ul><li>4. About leveraging real estate </li></ul>
<ul><li>5. Not just product, but an experience </li></ul>
<ul><li>6. Retail is detail  </li></ul><ul><li>“Strategy is only as good as its execution” </li></ul>
<ul><li>7. Retail is news </li></ul><ul><li>“ Never before, never again” </li></ul>
<ul><li>8. About advocacy </li></ul>
<ul><li>9. Not about price-offs </li></ul><ul><li>“ Customers move to the lower cost provider when marketers stop giving t...
What lies beneath <ul><li>10. Exciting and humbling </li></ul>
Today’s consumer <ul><li>Willing to pay for relevance </li></ul><ul><li>Willing to pay for excitement </li></ul><ul><li>Wi...
<ul><li>Need to be just a step ahead…in sync with the consumer’s perception of value </li></ul>
<ul><li>“ Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to c...
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Retail Pizzahut

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Retail Pizzahut

  1. 1. Marketing Strategies for Retail Growth
  2. 2. Retail <ul><li>Business as usual </li></ul>
  3. 3. Retail <ul><li>What lies beneath </li></ul>
  4. 4. What lies beneath <ul><li>1. Of the people, by the people, for the people </li></ul>
  5. 5. <ul><li>2. Being where the consumer is </li></ul><ul><li>Full, frontal, intruding, tempting </li></ul>
  6. 6. <ul><li>3. Scale driven </li></ul><ul><li>“ The guy with more stores wins” </li></ul><ul><li>- Anonymous </li></ul>
  7. 7. <ul><li>4. About leveraging real estate </li></ul>
  8. 8. <ul><li>5. Not just product, but an experience </li></ul>
  9. 9. <ul><li>6. Retail is detail </li></ul><ul><li>“Strategy is only as good as its execution” </li></ul>
  10. 10. <ul><li>7. Retail is news </li></ul><ul><li>“ Never before, never again” </li></ul>
  11. 11. <ul><li>8. About advocacy </li></ul>
  12. 12. <ul><li>9. Not about price-offs </li></ul><ul><li>“ Customers move to the lower cost provider when marketers stop giving them reasons not to” </li></ul><ul><li>- Tom Peters </li></ul>
  13. 13. What lies beneath <ul><li>10. Exciting and humbling </li></ul>
  14. 14. Today’s consumer <ul><li>Willing to pay for relevance </li></ul><ul><li>Willing to pay for excitement </li></ul><ul><li>Willing to pay for quality </li></ul><ul><li>Willing to pay for simplifying life </li></ul><ul><li>Willing to pay for forward movement </li></ul><ul><li>But selective and defiant </li></ul>
  15. 15. <ul><li>Need to be just a step ahead…in sync with the consumer’s perception of value </li></ul>
  16. 16. <ul><li>“ Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to change.” </li></ul><ul><li>- Charles Darwin </li></ul>
  17. 17. Thank You
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