This wide-ranging report examines the generation that will define the future of the dominant emerging markets. It spotlights findings from a July 2013 survey of 18- to 35-year-olds conducted in Brazil, Russia, India and China using SONAR™, JWT’s proprietary online tool.
“Meet the BRIC Millennials” explores themes we’ve examined in the context of Millennials globally—including personal finances and employment, stress, changing gender roles, social good and social media—as well as issues especially relevant to BRIC nations, including tradition vs. modernization, urbanization and national pride. The report includes case studies that show how brands in BRIC markets are responding to these increasingly influential young consumers.
For more on the BRIC Millennials, please visit http://www.jwtintelligence.com to download the full report at no cost.