WHO WE ARE STRATEGIC. CREATIVE. RESULTS. People To My Site (PTMS) crafts messages to change behavior and get results - from strategy through creative development and implementation. PTMS competes nationally as one of the Top 30 Interactive Agencies in the country. We work locally with Columbus, OH based companies, and nationally with companies across the U.S. Our track record for success with multiple locations speaks for itself. We understand the automotive space and can produce clean and understandable results. We are constantly looking to stay ahead of the curve as long as we can monetize it. “Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” - Jay Conrad Levinson
WHY WE’RE DIFFERENT Results Tracking Real-time tracking in every communication piece 24/7/365 access to our proprietary reporting system for all clients for proof of ROI Accountability Access to results means you keep us accountable PTMS support team digs beyond the metrics and provides in-depth analysis & recommendations to improve ongoing campaigns In-house Efficiencies Online & Traditional marketing specialists (including in-house production studio) working hand-in-hand Full-picture view of your marketing, to come up with the best solution to your unique needs.
SOME FACTS ABOUT PTMS Founded 2001 – Pre AdWords 400+ Clients Top 20 Search Marketing Agency in U.S. (2006) Columbus Business First – Fast Fifty (2008) #2 Alpha and Beta testers of new products from Google, Yahoo and MSN SEO Innovator Driving Results Through Thought Leadership & Innovation Best of Breed Technologies & Methodologies Full Service Agency with experience in all venues
PTMS RESULTS LEXUS DEALERS Goals: Support ongoing promotion Increase visits to dealer sites Solution: Promotional widgets inserted into dealer sites SEO Optimization of the widgets that appear on the sites Results: #1 Rankings on Google for requested search terms #1-5 Rankings on Google have increased from 16.7% to 75% of all optimized keyword phrases as the campaigns have been refreshed
PTMS RESULTS THE SCOTTS COMPANY Goals: Increase organic traffic to counter declining site traffic trend Increase overall site traffic by 15% in 12 months Solution: SEO roadmap developed to summarize entire campaign strategy Conducted over a month of keyword and site research Determined the correct keyword strategy Attended Scotts’ training sessions to get a first-hand knowledge of the business 24/7 access to expansive online reporting tool reporting results Results: Comparing 2009 visitors vs. 2008: Increased April visitors almost 29%: From 436,072 (2008) to 562,343 (2009) Increased May visitors almost 20%: From 301,085 (2008) to 359,963 (2009) Overall visitors have increased by over 40% since March
PTMS RESULTS SIGNS NOW Goals: Develop and host websites for franchisees Allow franchisee store owners to customize sites in real time Sites should act as communication tool between stores/customers Drive traffic to the new sites Solution: Search Engine-friendly websites with extensive back-end content and CMS SEO campaign using highly-competitive, local keyword phrases and hand-submission of URLs to all major search engines and directories, monthly SEM campaign targeting local consumers seeking sign/graphic solutions, with focused PPC ads on first page of search results 24/7 access to expansive online reporting tool reporting results Results: Sites were developed for 112 locations An average of $1,256 in additional revenue/month from e- and phone-leads Lead opportunities have increase an average of 50% Delivered more than 1 million clicks and 1 billion impressions Delivered 10,770 e-leads Achieved 5,100 combined 1st place listings
PTMS RESULTS GERMAIN DEALER GROUP Goals: Increase web traffic to each dealership site Convey the correct marketing message/brand standards Convert visitors into legitimate lead opportunities Solution: PTMS’s proprietary Search Inventory Marketing Program Local targeted SEM standard makes/models for keywordsand Google Maps submissions Results In a 4-month period with the lowest automotive sales in 27 years: 2995 direct inventory & 21,886 PPC campaign visits 85% of traffic to Germain's Inventory Portal from SIM 66% increase in calls as a direct result of SIM “People To My Site continues to increase the dealer group’s overall online marketing performance through its search engine marketing and Inventory Marketing solutions. Our individual vehicles are ranking organically on the first page of the search engines, and when you combine that solution with the PPC campaign, we are literally monopolizing primereal estate on the web.” -Shaun Kniffin, Internet Sales Director, Germain Motor Co.
PTMS RESULTS OSU CFAES Goals: Change perceptions of the “Ag” college Create site that encouraged applications Solution: Application of brand standards Focus of content/messaging to reach multiple key targets Organize extensive content for flow Worked with client’s IT to ensure security and programming interaction/capabilities Implemented into existing, internal CMS Results: “The overall university experienced a large jump in applications for the fall of 2007, up some 23.5%.... Students indicating they wanted to study in the College of Food, Agricultural, and Environmental Sciences went up by more than the above percentage, indicating the new marketing campaign and more targeted work by the recruiters is beginning to pay off.” - Jessica Kahan, OSU CFAES Strategic Marketing Manager
PTMS RESULTS OHIO DEPARTMENT OF TAXATION Goals: Reach a wide audience, compel them to seek out information and apply for tax amnesty Recoup at least $11 million in unknown and potentially sizable back tax revenue Solution: Determine key audiences and their needs Focus content/messaging to reach multiple key targets Results: The program exceeded its revenue goals six times over, collecting $66.8 million in back taxes, 4,700 amnesty applications, more than 12,800 phone calls on the helpline and nearly 29,000 website visits - all within less than two months. “We hired Young Isaac [now PTMS] for marketing strategy and advertising agency services for the State of Ohio’s 2006 Tax Amnesty program and that program raised more than $66.8 million in revenue.” – Vaughn Lombardo, Administrator, Ohio Department of Taxation
PTMS RESULTS OPEN ONLINE Goals: Find long-term marketing partner Increase leads from website Ensure consistent and effective brand message Solution: Clarity™ brand strategy process SEO/SEM campaign to increase traffic while messaging is determined Results: Clarity revealed name of company causes confusion and lack of adoption. OPENonline secured PTMS help to develop a new name and logo, as well as marketing materials SEO placement has doubled since the campaign went into effect SEM increased traffic to over 1000 clicks and 20,000 visitors per month(previously both ranked in low hundreds at best)
PTMS RESULTS ROUSH HONDA Goals: Refresh website with easily updated content Increase traffic to site Develop more outside branding, such as usinginteractive technology to attract additional buyers in alternate locations Solution: New site design showcasing inventory/servicesusing existing rich content and simplified navigation SEO/SEM/SIM campaign Kiosks in shopping mall, provide real-time access to existing inventory, through website interface Results Inventory Marketing achieves premium rankings in the top two search engines Pushed competitors down on the list of results SEM increased traffic to site with 25% close rate on leads generated Kiosks provided an 18% conversion rate and achieved SIAA Gold Award Testimonial: Gary Harkin, Integrated Marketing Manager, Roush Honda
OUR OFFERINGS TRADITIONAL MEDIA Strategy – Creative Development & Production – Public Relations – Promotions – Media – Brand and Campaign Planning Broadcast, Print, Direct, Collateral Consulting and Planning Development and Implementation Planning and Purchasing INTERACTIVE MEDIA Search Engine Marketing Search Engine Optimization Search Inventory Marketing Website Design & Development Microsites Widgets Behavioral Targeted/Display Ads Email Marekting Viral Marketing EMERGING MEDIA Mobile SMS Marketing Kiosk Development Flash Application Development CD-Rom Development Applications Programming Social Media Marketing
SEARCH ENGINE OPTIMIZATION (SEO) WHY SEO? There’s no point in having a website if no one can find it. Improve your website’s organic search engine rankings Everyone’s SEO needs are different – so we offer options to fit your SEO needs: SEO Basic SEO Platform SEO Overdrive Inventory Marketing
SEARCH ENGINE OPTIMIZATION (SEO) IT’S ALL ABOUT THE 1ST PAGE No cookie-cutter SEO - we optimize for the right keywords for your business to help you succeed Our Keyword IQ tool helps to determine your keyword phrase list for optimization Your keyword phrases are selected and optimized to achieve first page listings on search engines. Ranking analysis and keyword reports show you your results.
SEARCH ENGINE OPTIMIZATION (SEO) BASIC SEO Basic Site Submission to Search Engines Google Yahoo MSN Basic Local Content Submission (Two Local Directories) Google Maps Yahoo Local META Tag Creation (Homepage Only) Page Title META Keywords META Description Keyword Reporting Access at www.TheSearchProgram.com Monthly reporting PLATFORM SEO:
SEARCH ENGINE MARKETING (SEM) WHY SEM? Potential customers are looking specifically for you and your services online Drives traffic directly from search engines to your website SEM CAMPAIGNS FEATURE: Conversion Tracking Customized Ad Copy Keyword IQ™ Proprietary Bid Management System Free Dynamic Call Tracking Results in as little as 3 days!
PAID SEARCH MARKETING APPROACH SEM APPROACH Campaign goals & objectives should be in-line with the searcher’s profile and budget
GET REAL REPORTING RELIABILITY. EXPERIENCE. ACCOUNTABILITY. LEADERSHIP. Near Real-Time Reporting: Total Clicks Total Ad Views/Impressions Call Tracking Hot Words Market Share Cost Per e-Lead Average CPC Average CPM View-Through Conversions
SEARCH INVENTORY MARKETING (SIM) WHAT IS SIM? Search Inventory Marketing: using your inventory for superior site optimization Each page of inventory is visible for the search engines to crawl and index HOW DOES SIM WORK? We develop your website, optimized in our SIM platform We submit inventory to Classified Listings (requires an inventory feed) We monitor the results, making adjustments to SEO plan as needed, for improved results
BENEFITS OF SIM More keywords and landing pages lead to your site More pages indexed Greater likelihood of 1st page rankings in algorithms More frequent crawls by the engines Inventory changes help rankings as engines look for changes SIM Platform includes: Dynamic inventory feed Sorts pull from your current inventory Sorts reflected through unique URLs – every page can be linked, crawled, and ranked “Everlasting” pages Dynamic content generates closest result Links never die or show a blank page Save search Customers can save search results & view later, share with others Saves stored in back-end database Popular saved items can be “discounted” with automated email announcing promotion to those who “saved” item
WEBSITE DEVELOPMENT Our sites are strategically designed to reach your targets Dedicated client service contact ensures timely completion and prompt response to your inquiries We offer a proprietary Content Management System (CMS) Make regular revisions without recurring cost Keep your site interesting for repeat visits Superior SEO techniques
MICROSITES WHY A MICROSITE? 1-3 pages with narrow, specific functionality: To collect lead information To direct visitors to another website (main site) Used to: Provide additional support to a specific product or service Support a promotional strategy Benefits: QUICK implementation Cost efficient lead generation Standardized templates (look/feel) offer all the functionality with minimal cost Customized design and function available for additional cost
WIDGET WHY A WIDGET? Can be inserted into any website No technical integration or alterations to the site required BENEFITS: Includes contact form for lead capture Tracks and gathers visitor’s information, without compromising site architecture Allows companies to engage visitors Prominent call to action
WIDGET HOW IT WORKS: Opens when a visitor first arrives to the site Closes automatically afterfive seconds “Learn More” button remains, allowing users to reopen at any time OPTIONAL SEO INTEGRATION FEATURE: Advertisement can be fully-optimized
Drive maximum, targeted, organic traffic
Some clients have more than doubled the total number of #1 placements during the campaign
ONLINE DISPLAY ADS WHY ONLINE DISPLAY? 95% of a user’s time online is spent on sites with banner ads (not search engines) Enables you to reach users higher up in the sales funnel Search and Display together provide a 22% conversion rate lift over search alone. Ability to track “view-throughs,” accountable reporting to track your ROI TYPES OF CAMPAIGNS: Behavioral Targeted (BT) Behavioral Re-Targeted (BRT) Ad Creative Development available
BEHAVIORAL TARGETING VS. RETARGETING WHAT IS BEHAVIORAL TARGETING (BT)? BT (anonymously) observes online consumer behaviors - like web browsing patterns. Groups these users into interest segments. Serves ads based on interests, indicated by recency and frequency of their behaviors WHAT IS BEHAVIORAL RETARGETING (BRT)? A consumer visits a website ,and a cookie is dropped on their computer to enable anonymous tracking . Once they leave the advertiser’s website, the consumers is followed across the internet to enable behavioral retargeting. Once the “cookied” consumer is identified again on a website that accepts advertising, the advertisers banner ad is served to them Conversions are tracked based upon a click through or a “view through” A view through is when someone sees the banner ad, doesn’t click on it, but returns to the advertisers website and fills out a lead form.