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People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
People To My Site Capabilities
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People To My Site Capabilities

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An overview of PTMS, our capabilities and our past work

An overview of PTMS, our capabilities and our past work

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  • 1. PEOPLE TO MY SITE
    Our Capabilities
  • 2. WHO WE ARE
    STRATEGIC. CREATIVE. RESULTS.
    People To My Site (PTMS) crafts messages to change behavior and get results - from strategy through creative development and implementation.
    PTMS competes nationally as one of the Top 30 Interactive Agencies in the country.
    We work locally with Columbus, OH based companies, and nationally with companies across the U.S. Our track record for success with multiple locations speaks for itself. 
    We understand the automotive space and can produce clean and understandable results.   We are constantly looking to stay ahead of the curve as long as we can monetize it.
    “Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” - Jay Conrad Levinson
  • 3. WHY WE’RE DIFFERENT
    Results Tracking
    Real-time tracking in every communication piece
    24/7/365 access to our proprietary reporting system for all clients for proof of ROI
    Accountability
    Access to results means you keep us accountable
    PTMS support team digs beyond the metrics and provides in-depth analysis & recommendations to improve ongoing campaigns
    In-house Efficiencies
    Online & Traditional marketing specialists (including in-house production studio) working hand-in-hand
    Full-picture view of your marketing, to come up with the best solution to your unique needs.
  • 4. SOME FACTS ABOUT PTMS
    Founded 2001 – Pre AdWords
    400+ Clients
    Top 20 Search Marketing Agency in U.S. (2006)
    Columbus Business First – Fast Fifty (2008) #2
    Alpha and Beta testers of new products from Google, Yahoo and MSN
    SEO Innovator
    Driving Results Through Thought Leadership & Innovation
    Best of Breed Technologies & Methodologies
    Full Service Agency with experience in all venues
  • 5. OUR WORK
  • 6. PTMS RESULTS
    LEXUS DEALERS
    Goals:
    Support ongoing promotion
    Increase visits to dealer sites
    Solution:
    Promotional widgets inserted into dealer sites
    SEO Optimization of the widgets that appear on the sites
    Results:
    #1 Rankings on Google for requested search terms
    #1-5 Rankings on Google have increased from 16.7% to 75% of all optimized keyword phrases as the campaigns have been refreshed
  • 7. PTMS RESULTS
    THE SCOTTS COMPANY
    Goals:
    Increase organic traffic to counter declining site traffic trend
    Increase overall site traffic by 15% in 12 months
    Solution:
    SEO roadmap developed to summarize entire campaign strategy
    Conducted over a month of keyword and site research
    Determined the correct keyword strategy
    Attended Scotts’ training sessions to get a first-hand knowledge of the business
    24/7 access to expansive online reporting tool reporting results
    Results:
    Comparing 2009 visitors vs. 2008:
    Increased April visitors almost 29%:
    From 436,072 (2008) to 562,343 (2009)
    Increased May visitors almost 20%:
    From 301,085 (2008) to 359,963 (2009)
    Overall visitors have increased by over 40% since March
  • 8. PTMS RESULTS
    SIGNS NOW
    Goals:
    Develop and host websites for franchisees
    Allow franchisee store owners to customize sites in real time
    Sites should act as communication tool between stores/customers
    Drive traffic to the new sites
    Solution:
    Search Engine-friendly websites with extensive back-end content and CMS
    SEO campaign using highly-competitive, local keyword phrases and hand-submission of URLs to all major search engines and directories, monthly
    SEM campaign targeting local consumers seeking sign/graphic solutions, with focused PPC ads on first page of search results
    24/7 access to expansive online reporting tool reporting results
    Results:
    Sites were developed for 112 locations
    An average of $1,256 in additional revenue/month from e- and phone-leads
    Lead opportunities have increase an average of 50%
    Delivered more than 1 million clicks and 1 billion impressions
    Delivered 10,770 e-leads
    Achieved 5,100 combined 1st place listings
  • 9. PTMS RESULTS
    GERMAIN DEALER GROUP
    Goals:
    Increase web traffic to each dealership site
    Convey the correct marketing message/brand standards
    Convert visitors into legitimate lead opportunities
    Solution:
    PTMS’s proprietary Search Inventory Marketing Program
    Local targeted SEM standard makes/models for keywordsand Google Maps submissions
    Results
    In a 4-month period with the lowest automotive sales in 27 years: 2995 direct inventory & 21,886 PPC campaign visits
    85% of traffic to Germain's Inventory Portal from SIM
    66% increase in calls as a direct result of SIM
    “People To My Site continues to increase the dealer group’s overall online marketing performance through its search engine marketing and Inventory Marketing solutions. Our individual vehicles are ranking organically on the first page of the search engines, and when you combine that solution with the PPC campaign, we are literally monopolizing primereal estate on the web.” -Shaun Kniffin, Internet Sales Director, Germain Motor Co.
  • 10. PTMS RESULTS
    OSU CFAES
    Goals:
    Change perceptions of the “Ag” college
    Create site that encouraged applications
    Solution:
    Application of brand standards
    Focus of content/messaging to reach multiple key targets
    Organize extensive content for flow
    Worked with client’s IT to ensure security
    and programming interaction/capabilities
    Implemented into existing, internal CMS
    Results:
    “The overall university experienced a large jump in applications for the fall of 2007, up some 23.5%.... Students indicating they wanted to study in the College of Food, Agricultural, and Environmental Sciences went up by more than the above percentage, indicating the new marketing campaign and more targeted work by the recruiters is beginning to pay off.” - Jessica Kahan, OSU CFAES Strategic Marketing Manager
  • 11. PTMS RESULTS
    OHIO DEPARTMENT OF TAXATION
    Goals:
    Reach a wide audience, compel them to seek out information and apply for tax amnesty
    Recoup at least $11 million in unknown and potentially sizable back tax revenue
    Solution:
    Determine key audiences and their needs
    Focus content/messaging to reach multiple key targets
    Results:
    The program exceeded its revenue goals six times over, collecting $66.8 million in back taxes, 4,700 amnesty applications, more than 12,800 phone calls on the helpline and nearly 29,000 website visits - all within less than two months.
    “We hired Young Isaac [now PTMS] for marketing strategy and advertising agency services for the State of Ohio’s 2006 Tax Amnesty program and that program raised more than $66.8 million in revenue.” – Vaughn Lombardo, Administrator, Ohio Department of Taxation
  • 12. PTMS RESULTS
    OPEN ONLINE
    Goals:
    Find long-term marketing partner
    Increase leads from website
    Ensure consistent and effective brand message
    Solution:
    Clarity™ brand strategy process
    SEO/SEM campaign to increase traffic while messaging is determined
    Results:
    Clarity revealed name of company causes confusion and lack of adoption. OPENonline secured PTMS help to develop a new name and logo, as well as marketing materials
    SEO placement has doubled since the campaign went into effect
    SEM increased traffic to over 1000 clicks and 20,000 visitors per month(previously both ranked in low hundreds at best)
  • 13. PTMS RESULTS
    ROUSH HONDA
    Goals:
    Refresh website with easily updated content
    Increase traffic to site
    Develop more outside branding, such as usinginteractive technology to attract additional buyers in alternate locations
    Solution:
    New site design showcasing inventory/servicesusing existing rich content and simplified navigation
    SEO/SEM/SIM campaign
    Kiosks in shopping mall, provide real-time access to existing inventory, through website interface
    Results
    Inventory Marketing achieves premium rankings in the top two search engines
    Pushed competitors down on the list of results
    SEM increased traffic to site with 25% close rate on leads generated
    Kiosks provided an 18% conversion rate and achieved SIAA Gold Award
    Testimonial: Gary Harkin, Integrated Marketing Manager, Roush Honda
  • 14. OTHER SAMPLES OF PTMS WORK
  • 15. OTHER SAMPLES OF PTMS WORK
  • 16. OUR SERVICES
  • 17. OUR OFFERINGS
    TRADITIONAL MEDIA
    Strategy –
    Creative Development & Production –
    Public Relations –
    Promotions –
    Media –
    Brand and Campaign Planning
    Broadcast, Print, Direct, Collateral
    Consulting and Planning
    Development and Implementation
    Planning and Purchasing
    INTERACTIVE MEDIA
    Search Engine Marketing
    Search Engine Optimization
    Search Inventory Marketing
    Website Design & Development
    Microsites
    Widgets
    Behavioral Targeted/Display Ads
    Email Marekting
    Viral Marketing
    EMERGING MEDIA
    Mobile SMS Marketing
    Kiosk Development
    Flash Application Development
    CD-Rom Development
    Applications Programming
    Social Media Marketing
  • 18. SEARCH ENGINE OPTIMIZATION (SEO)
    WHY SEO?
    There’s no point in having a website if no one can find it.
    Improve your website’s organic search engine rankings
    Everyone’s SEO needs are different – so we offer options to fit your SEO needs:
    SEO Basic
    SEO Platform
    SEO Overdrive
    Inventory Marketing
  • 19. SEARCH ENGINE OPTIMIZATION (SEO)
    IT’S ALL ABOUT THE 1ST PAGE
    No cookie-cutter SEO - we optimize for the right keywords for your business to help you succeed
    Our Keyword IQ tool helps to determine your keyword phrase list for optimization
    Your keyword phrases are selected and optimized to achieve first page listings on search engines.
    Ranking analysis and keyword reports show you your results.
  • 20. SEARCH ENGINE OPTIMIZATION (SEO)
    BASIC SEO
    Basic Site Submission to Search Engines
    Google
    Yahoo
    MSN
    Basic Local Content Submission (Two Local Directories)
    Google Maps
    Yahoo Local
    META Tag Creation (Homepage Only)
    Page Title
    META Keywords
    META Description
    Keyword Reporting
    Access at www.TheSearchProgram.com
    Monthly reporting
    PLATFORM SEO:
    • All Basic Level Services
    • 21. Basic Site Tracking
    • 22. Entry & META Verification Codes For Google Webmaster & Yahoo Site Explorer
    • 23. META Tag Creation (whole site)
    • 24. Page Title
    • 25. META Keywords
    • 26. META Description
    • 27. Consultation and Competitive Analysis
    • 28. Linking Building
    • 29. Video Optimization (optional)
    • 30. Monthly Reporting
    SEO OVERDRIVE
    • Pay for performance SEO
    • 31. If your site doesn’t rank in the top 30, then you don’t pay us!
    • 32. Includes all services of SEO Platform
  • SEARCH ENGINE MARKETING (SEM)
    WHY SEM?
    Potential customers are looking specifically for you and your services online
    Drives traffic directly from search engines to your website
    SEM CAMPAIGNS FEATURE:
    Conversion Tracking
    Customized Ad Copy
    Keyword IQ™
    Proprietary Bid Management System
    Free Dynamic Call Tracking
    Results in as little as 3 days!
  • 33. PAID SEARCH MARKETING APPROACH
    SEM APPROACH
    Campaign goals & objectives should be in-line with the searcher’s profile and budget
  • 34. GET REAL REPORTING
    RELIABILITY. EXPERIENCE. ACCOUNTABILITY. LEADERSHIP.
    Near Real-Time Reporting:
    Total Clicks  Total Ad Views/Impressions
    Call Tracking  Hot Words
    Market Share  Cost Per e-Lead
    Average CPC  Average CPM
     View-Through Conversions
  • 35. SEARCH INVENTORY MARKETING (SIM)
    WHAT IS SIM?
    Search Inventory Marketing: using your inventory for superior site optimization
    Each page of inventory is visible for the search engines to crawl and index
    HOW DOES SIM WORK?
    We develop your website, optimized in our SIM platform
    We submit inventory to Classified Listings (requires an inventory feed)
    We monitor the results, making adjustments to SEO plan as needed, for improved results
  • 36. BENEFITS OF SIM
    More keywords and landing pages lead to your site
    More pages indexed
    Greater likelihood of 1st page rankings in algorithms
    More frequent crawls by the engines
    Inventory changes help rankings as engines look for changes
    SIM Platform includes:
    Dynamic inventory feed
    Sorts pull from your current inventory
    Sorts reflected through unique URLs – every page can be linked, crawled, and ranked
    “Everlasting” pages
    Dynamic content generates closest result
    Links never die or show a blank page
    Save search
    Customers can save search results & view later, share with others
    Saves stored in back-end database
    Popular saved items can be “discounted” with automated email announcing promotion to those who “saved” item
  • 37. WEBSITE DEVELOPMENT
    Our sites are strategically designed to reach your targets
    Dedicated client service contact ensures timely completion and prompt response to your inquiries
    We offer a proprietary Content Management System (CMS)
    Make regular revisions without recurring cost
    Keep your site interesting for repeat visits
    Superior SEO techniques
  • 38. MICROSITES
    WHY A MICROSITE?
    1-3 pages with narrow, specific functionality:
    To collect lead information
    To direct visitors to another website (main site)
    Used to:
    Provide additional support to a specific product or service
    Support a promotional strategy
    Benefits:
    QUICK implementation
    Cost efficient lead generation
    Standardized templates (look/feel) offer all the functionality with minimal cost
    Customized design and function available for additional cost
  • 39. WIDGET
    WHY A WIDGET?
    Can be inserted into any website
    No technical integration or alterations to the site required
    BENEFITS:
    Includes contact form for lead capture
    Tracks and gathers visitor’s information, without compromising site architecture
    Allows companies to engage visitors
    Prominent call to action
  • 40. WIDGET
    HOW IT WORKS:
    Opens when a visitor first arrives to the site
    Closes automatically afterfive seconds
    “Learn More” button remains, allowing users to reopen at any time
    OPTIONAL SEO INTEGRATION FEATURE:
    Advertisement can be fully-optimized
    • Drive maximum, targeted, organic traffic
    • 41. Some clients have more than doubled the total number of #1 placements during the campaign
  • ONLINE DISPLAY ADS
    WHY ONLINE DISPLAY?
    95% of a user’s time online is spent on sites with banner ads (not search engines)
    Enables you to reach users higher up in the sales funnel
    Search and Display together provide a 22% conversion rate lift over search alone.
    Ability to track “view-throughs,” accountable reporting to track your ROI
    TYPES OF CAMPAIGNS:
    Behavioral Targeted (BT)
    Behavioral Re-Targeted (BRT)
    Ad Creative Development available
  • 42. BEHAVIORAL TARGETING VS. RETARGETING
    WHAT IS BEHAVIORAL TARGETING (BT)?
    BT (anonymously) observes online consumer behaviors  - like web browsing patterns.
    Groups these users into interest segments.
    Serves ads based on interests, indicated by recency and frequency of their behaviors
    WHAT IS BEHAVIORAL RETARGETING (BRT)?
    A consumer visits a website ,and a cookie is dropped on their computer to enable anonymous tracking .
    Once they leave the advertiser’s website, the consumers is  followed across the internet to enable behavioral  retargeting.
    Once the “cookied” consumer is identified again on a website that accepts advertising, the advertisers banner ad is served to them
    Conversions are tracked based upon a click through or a “view through”
    A view through is when someone sees the banner ad, doesn’t click on it, but returns to the advertisers website and fills out a lead form.

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