SETTING UP YOUR COMPANY PAGECompany vs. Product PageDo you set up the page for your company or your product?Focus on what people are more likely to look for, more likely to fan.You can do both, if you need to: e.g., McDonald’s & Big Mac.Most small businesses need only one page – however, be sure to think not just about products, but the focus of your business (e.g., CrimsonCup Coffee vs. CrimsonCup Music. One is about everything: beans, locations, etc. The other is about events for their retail location.)Customize!Determine your contentApplications. Photos. Promotions. Videos. What will people want to see? What will cause them to become a fan? What will make them forward your link to others?Set up an outline – like you would for your website – and determine flow. Then fill in the contentDefine landing page(s)/tabsDon’t just land on the wall. Pick the most interesting page as your default landing page.Set promotions to land on different pages. Develop custom tabs with new content, if needed for these promotions.LayoutThere are standards that MUST be followed or your page may be deleted (no hacking!), but you can still customize your designUse a unique size for your profile picture: 200 pixels wide and up to 600 pixels tallConsider beyond the logo for your profile picture – use an image that’s meaningfulUse the boxes page to set up images and displays.Connect it allFacebook – Blog – Twitter – Homepage: all should connect with each other
PROMOTING YOUR PAGEUse key mediaYour BlogYour HomepageAdvertising EffortsBrand AmbassadorsKey personnel who also develop pages, become “fans”But be sure to check in on their pages to ensure appropriate conductIn fact, check on your employee’s pages to ensure they’re properly reflecting your company.Develop New News & Update RegularlyDistributes updates automatically via RSS feed to “fans”News about product/company, but ALSO just anything interestingBe careful – remember everything you post is belong to Facebook. Don’t post anything you think might appear negatively (aka anything you wouldn’t want discussed in a business meeting)Photos and videos help capture attentionEvents/PromotionsEach time you create an event or promotion, create a new tab. When you announce the event/promotion, you can make it link to the new tabTry to develop events/promotions in a regular cycle – 2/year, 1/qtr, 1/mo…Add applicationsThis is the viral part. The more fun toys, the more people come backBut try to tie it into your business.
Transcript of "Facebook Presentation 072809"
FACEBOOK AND SOCIAL MEDIA MARKETING<br />A Guide To Using It As A Business Tool<br />
FACEBOOK<br />USING IT SUCCESSFULLY AS A BUSINESS TOOL<br />Why you want to be there<br />The basics (getting started)<br />Setting up your company page<br />Promoting your page<br />Examples<br />How it comes together<br />Search Engine help<br />Good sites<br />
REACH: <br /> Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18<br /> (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.)<br />
FACEBOOK STATUS UPDATE<br />New Phonebook?<br />The New Email?<br />The New World?<br />FREE - Kinda<br />
THE FACTS<br />More than 4 million users become fans of pages DAILY<br />Facebook users share more than 1 billion forms of content EACH week<br />
WHY YOU WANT TO BE HERE<br />SOME STATISTICS ON USE:<br /><ul><li>Site membership grew 85% in 2008
Over 150 million users, 54.5M unique visitors/month
WHAT CAN YOU DO?<br />Send updates to Fans<br />Use sparingly<br />Update Page Status<br />New content<br />Goes in News feeds<br />Create Polls<br />Separate tab <br />Appears so friends can see it<br />
WHAT CAN YOU DO?<br />Post Events<br />Product launch?<br />Time sensitive promotion<br />Encourage participation<br />Share photos or videos<br />Write on page walls<br />Add Feeds<br />Twitter, Picasa, Flickr, and Delicious<br />
DON’T LET IT DIE…<br />Develop New News & Update Regularly<br />News and information<br />Photos and videos help capture attention<br />Events/Promotions<br />Add applications<br />
OTHER TIPS<br />INTEGRATE WITH YOUR OTHER MARKETING<br />Tie Facebook Promotions in with Other Media<br />Announce in other media <br />Log into Facebook to participate<br />Include Facebook address in identity listings<br />Traditional ads (print, TV)<br />Online marketing (banner ads, website)<br />Letterhead & Business cards<br />Link to your company blog<br />
OTHER TIPS<br />Use Facebookas PR Tool:<br />Calendar of community events<br />PR announcements <br />
OTHER TIPS<br /><ul><li>Include Facebook address in identity listings:
Email signatures</li></li></ul><li>OTHER USES<br />Employees<br />Recruiting <br />Competition<br />Candidates that are applying<br />Promotional Micro Site<br />
LET’S GET PERSONAL<br />If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.<br />
USE IT TO RECONNECT/CONNECT<br />Pages give a lot of information – pay attention!<br />Kids?<br />Hobbies?<br />Like Pages?<br />
LEGAL ISSUES<br />Just a matter of time before the lawyers ruin it.<br />Conversations matter<br />Careful who you slam and what you say.<br />Don’t make judgments too fast based on someone’s page<br />
ROI<br />Huge Search Value<br />More Visibility<br />Measure by Fans<br />Measure by Posts<br />Measure by Polls<br />Measure by Promotions<br />
HELPFUL APPLICATION SITES<br />www.facebookflow.com<br />www.insidefacebook.com<br />www.tweetdeck.com<br />www.appdata.com<br />www.xobni.com<br />www.nutshellmail.com<br />Add a personal URL now! <br />For your facebook page!<br />
QuESTIONS?<br />THANK YOU<br />Todd Swickard, CEO<br />People To My Site<br />Todd@Peopletomysite.com<br />Facebook.com/peopletomysite<br />Twitter: toddswickard<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.