Facebook Presentation 072809
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Social Media Summer Camp Facebook presentation

Social Media Summer Camp Facebook presentation

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  • SETTING UP YOUR COMPANY PAGECompany vs. Product PageDo you set up the page for your company or your product?Focus on what people are more likely to look for, more likely to fan.You can do both, if you need to: e.g., McDonald’s & Big Mac.Most small businesses need only one page – however, be sure to think not just about products, but the focus of your business (e.g., CrimsonCup Coffee vs. CrimsonCup Music. One is about everything: beans, locations, etc. The other is about events for their retail location.)Customize!Determine your contentApplications. Photos. Promotions. Videos. What will people want to see? What will cause them to become a fan? What will make them forward your link to others?Set up an outline – like you would for your website – and determine flow. Then fill in the contentDefine landing page(s)/tabsDon’t just land on the wall. Pick the most interesting page as your default landing page.Set promotions to land on different pages. Develop custom tabs with new content, if needed for these promotions.LayoutThere are standards that MUST be followed or your page may be deleted (no hacking!), but you can still customize your designUse a unique size for your profile picture: 200 pixels wide and up to 600 pixels tallConsider beyond the logo for your profile picture – use an image that’s meaningfulUse the boxes page to set up images and displays.Connect it allFacebook – Blog – Twitter – Homepage: all should connect with each other
  • PROMOTING YOUR PAGEUse key mediaYour BlogYour HomepageAdvertising EffortsBrand AmbassadorsKey personnel who also develop pages, become “fans”But be sure to check in on their pages to ensure appropriate conductIn fact, check on your employee’s pages to ensure they’re properly reflecting your company.Develop New News & Update RegularlyDistributes updates automatically via RSS feed to “fans”News about product/company, but ALSO just anything interestingBe careful – remember everything you post is belong to Facebook. Don’t post anything you think might appear negatively (aka anything you wouldn’t want discussed in a business meeting)Photos and videos help capture attentionEvents/PromotionsEach time you create an event or promotion, create a new tab. When you announce the event/promotion, you can make it link to the new tabTry to develop events/promotions in a regular cycle – 2/year, 1/qtr, 1/mo…Add applicationsThis is the viral part. The more fun toys, the more people come backBut try to tie it into your business.

Facebook Presentation 072809 Facebook Presentation 072809 Presentation Transcript

  • FACEBOOK AND SOCIAL MEDIA MARKETING
    A Guide To Using It As A Business Tool
  • FACEBOOK
    USING IT SUCCESSFULLY AS A BUSINESS TOOL
    Why you want to be there
    The basics (getting started)
    Setting up your company page
    Promoting your page
    Examples
    How it comes together
    Search Engine help
    Good sites
  • REACH:
    Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18
    (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.)
  • FACEBOOK STATUS UPDATE
    New Phonebook?
    The New Email?
    The New World?
    FREE - Kinda
  • THE FACTS
    More than 4 million users become fans of pages DAILY
    Facebook users share more than 1 billion forms of content EACH week
  • WHY YOU WANT TO BE HERE
    SOME STATISTICS ON USE:
    • Site membership grew 85% in 2008
    • Over 150 million users, 54.5M unique visitors/month
    • Less than 20% of users are under 18
    • 85% of users are 18-54
    • Clean layout, easy to find information
  • SETTING UP YOUR COMPANY PAGE
    Company vs. Group vs. Product Page
  • CUSTOMIZE!
    Content
    Landing Pages & Tabs
    Layout
  • WHAT CAN YOU DO?
    Send updates to Fans
    Use sparingly
    Update Page Status
    New content
    Goes in News feeds
    Create Polls
    Separate tab
    Appears so friends can see it
  • WHAT CAN YOU DO?
    Post Events
    Product launch?
    Time sensitive promotion
    Encourage participation
    Share photos or videos
    Write on page walls
    Add Feeds
    Twitter, Picasa, Flickr, and Delicious
  • CONNECT IT ALL
    Facebook
    Blog
    Twitter
    Homepage
    Traditional Media
  • PROMOTING YOUR PAGE
    Use key media
    Your Blog
    Your Homepage
    Advertising Efforts
    Brand Ambassadors
  • DON’T LET IT DIE…
    Develop New News & Update Regularly
    News and information
    Photos and videos help capture attention
    Events/Promotions
    Add applications
  • OTHER TIPS
    INTEGRATE WITH YOUR OTHER MARKETING
    Tie Facebook Promotions in with Other Media
    Announce in other media
    Log into Facebook to participate
    Include Facebook address in identity listings
    Traditional ads (print, TV)
    Online marketing (banner ads, website)
    Letterhead & Business cards
    Link to your company blog
  • OTHER TIPS
    Use Facebookas PR Tool:
    Calendar of community events
    PR announcements
  • OTHER TIPS
    • Include Facebook address in identity listings:
    • Traditional ads (print, TV)
    • Online marketing (banner ads, website)
    • Letterhead and Business Cards
    • Email signatures
  • OTHER USES
    Employees
    Recruiting
    Competition
    Candidates that are applying
    Promotional Micro Site
  • LET’S GET PERSONAL
    If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.
  • USE IT TO RECONNECT/CONNECT
    Pages give a lot of information – pay attention!
    Kids?
    Hobbies?
    Like Pages?
  • LEGAL ISSUES
    Just a matter of time before the lawyers ruin it.
    Conversations matter
    Careful who you slam and what you say.
    Don’t make judgments too fast based on someone’s page
  • ROI
    Huge Search Value
    More Visibility
    Measure by Fans
    Measure by Posts
    Measure by Polls
    Measure by Promotions
  • HELPFUL APPLICATION SITES
    www.facebookflow.com
    www.insidefacebook.com
    www.tweetdeck.com
    www.appdata.com
    www.xobni.com
    www.nutshellmail.com
    Add a personal URL now!
    For your facebook page!
  • QuESTIONS?
    THANK YOU
    Todd Swickard, CEO
    People To My Site
    Todd@Peopletomysite.com
    Facebook.com/peopletomysite
    Twitter: toddswickard