Social Driven Marketing on a Shrinking Budget

Karen Orton

Vice President of Enterprise Solutions

October 29, 2008
Lithium: Leader in Enterprise Social Media

        We build, power, and manage
the largest, most successful, and most vis...
Lithium: World Class Customers and Communities
The New Reality


What are today’s marketing priorities?


How does social media help the cause?


How do I get started?
What are today’s marketing priorities?


 Work smart – leverage your greatest
 asset: Your Customers
 Get them to help y...
How Does Social Media
   Help the Cause?
Sprint: Has Customers Buzzing




                                Higher Margin
                                Contributi...
Sage Software: 15 Point Increase in NPS




                    Launched in January 2008
Fair Isaac: Scoring Big with Customers



                             Community members
                             purc...
Barnes & Noble: Clubs & In-Post eCommerce




                                    Connecting customers with
              ...
How Do I Get Started?
How To Get Started

 Ask your customers
    Ideas – A great ice breaker
 Connect with blogs
    High on “safety meter”...
Lithium Ideas: Tap Your Customers for Ideas & Insight




                            Ability to generate ideas
          ...
Lithium Blogs: Conversations Can Start Here




  Convert blog posts to the forum to expand
  the conversation, or forum t...
Lithium Forums: User Connections & Conversation

Forums simply work
Can be used in a
multitude of ways to
create lively an...
10 Years of Community Management Expertise



 Lithium’s proven formula for success

                                     ...
In tough times, work with a market leader

Let us guide you

And, help you achieve true business results
Thank You!



             Karen Orton
     karen.orton@lithium.com


         We can help you.
  Visit us in the Technolo...
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Forrester Consumer Forum Lithium Karen Orton 1008

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Forrester Consumer Forum Lithium Karen Orton 1008

  1. 1. Social Driven Marketing on a Shrinking Budget Karen Orton Vice President of Enterprise Solutions October 29, 2008
  2. 2. Lithium: Leader in Enterprise Social Media We build, power, and manage the largest, most successful, and most visible customer communities in the world Robust enterprise social media platform Focus on engaging your customer advocates We help from planning to launch to ongoing management 130+ Enterprise Customer Communities A Decade of Experience
  3. 3. Lithium: World Class Customers and Communities
  4. 4. The New Reality What are today’s marketing priorities? How does social media help the cause? How do I get started?
  5. 5. What are today’s marketing priorities?  Work smart – leverage your greatest asset: Your Customers  Get them to help you:  Sell others  Help others  Provide you with insight and ideas  Build a foundation that will serve you tomorrow
  6. 6. How Does Social Media Help the Cause?
  7. 7. Sprint: Has Customers Buzzing Higher Margin Contribution Reduced Spend on Marketing thru Buzz
  8. 8. Sage Software: 15 Point Increase in NPS Launched in January 2008
  9. 9. Fair Isaac: Scoring Big with Customers Community members purchase 25% more than non-community members
  10. 10. Barnes & Noble: Clubs & In-Post eCommerce Connecting customers with each other, authors and driving commerce Transaction enabled within the community
  11. 11. How Do I Get Started?
  12. 12. How To Get Started  Ask your customers  Ideas – A great ice breaker  Connect with blogs  High on “safety meter”  Start with a Forum  Proven, customer-driven conversations
  13. 13. Lithium Ideas: Tap Your Customers for Ideas & Insight Ability to generate ideas from your customers and prospects Suggest, rate and track: •Most Popular •Highest Rated •And more…
  14. 14. Lithium Blogs: Conversations Can Start Here Convert blog posts to the forum to expand the conversation, or forum threads to a blog
  15. 15. Lithium Forums: User Connections & Conversation Forums simply work Can be used in a multitude of ways to create lively and functional communities Lithium’s forums are easy for a newbie Have special appeal for the super-user, your customer advocate Your customer advocates will take ownership
  16. 16. 10 Years of Community Management Expertise Lithium’s proven formula for success • Strategy and Planning Strategy • Launch Services • Optimization Services Measurement Launch • Measurement: Metrics, Reporting, and Advanced Optimization Analytics
  17. 17. In tough times, work with a market leader Let us guide you And, help you achieve true business results
  18. 18. Thank You! Karen Orton karen.orton@lithium.com We can help you. Visit us in the Technology Expo www.lithium.com

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