Forrester Consumer Forum Lithium Karen Orton 1008
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Forrester Consumer Forum Lithium Karen Orton 1008



social media; online communities; Forrester; social marketing

social media; online communities; Forrester; social marketing



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Forrester Consumer Forum Lithium Karen Orton 1008 Forrester Consumer Forum Lithium Karen Orton 1008 Presentation Transcript

  • Social Driven Marketing on a Shrinking Budget Karen Orton Vice President of Enterprise Solutions October 29, 2008
  • Lithium: Leader in Enterprise Social Media We build, power, and manage the largest, most successful, and most visible customer communities in the world Robust enterprise social media platform Focus on engaging your customer advocates We help from planning to launch to ongoing management 130+ Enterprise Customer Communities A Decade of Experience
  • Lithium: World Class Customers and Communities View slide
  • The New Reality What are today’s marketing priorities? How does social media help the cause? How do I get started? View slide
  • What are today’s marketing priorities?  Work smart – leverage your greatest asset: Your Customers  Get them to help you:  Sell others  Help others  Provide you with insight and ideas  Build a foundation that will serve you tomorrow
  • How Does Social Media Help the Cause?
  • Sprint: Has Customers Buzzing Higher Margin Contribution Reduced Spend on Marketing thru Buzz
  • Sage Software: 15 Point Increase in NPS Launched in January 2008
  • Fair Isaac: Scoring Big with Customers Community members purchase 25% more than non-community members
  • Barnes & Noble: Clubs & In-Post eCommerce Connecting customers with each other, authors and driving commerce Transaction enabled within the community
  • How Do I Get Started?
  • How To Get Started  Ask your customers  Ideas – A great ice breaker  Connect with blogs  High on “safety meter”  Start with a Forum  Proven, customer-driven conversations
  • Lithium Ideas: Tap Your Customers for Ideas & Insight Ability to generate ideas from your customers and prospects Suggest, rate and track: •Most Popular •Highest Rated •And more…
  • Lithium Blogs: Conversations Can Start Here Convert blog posts to the forum to expand the conversation, or forum threads to a blog
  • Lithium Forums: User Connections & Conversation Forums simply work Can be used in a multitude of ways to create lively and functional communities Lithium’s forums are easy for a newbie Have special appeal for the super-user, your customer advocate Your customer advocates will take ownership
  • 10 Years of Community Management Expertise Lithium’s proven formula for success • Strategy and Planning Strategy • Launch Services • Optimization Services Measurement Launch • Measurement: Metrics, Reporting, and Advanced Optimization Analytics
  • In tough times, work with a market leader Let us guide you And, help you achieve true business results
  • Thank You! Karen Orton We can help you. Visit us in the Technology Expo