Training New Market Research Interviewers

Managing Volunteer Interviewers
7 Tips for Preparing & Supporting Non-researchers

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So, Doing In-House IDIs?
Many organizations that once relied on outside agencies for their in-depth interview (IDI) needs are turning to in-house resources
Why?
Desire for direct control
Lack of budget
Preference for first-hand employee learning
Great! But now what????

Training Your Volunteer Army
Non-researchers may volunteer (or be “volunteered”) to help out as interviewers
Totally feasible with some training
But first, 7 tips for the Project Manager who will be directing & supporting these volunteers….

1. Set Expectations

2. Provide a Suitable Location

3. Equip Appropriately

4. Support

5. Give Them a Great IDI Guide

6. Give Great Lists

7. Train Them

Want more?
Research Rockstar offers a tutorial for new interviewers, designed specifically for non-market researchers
In less than an hour, they will learn:
How to handle difficult interview participants
How to ask questions in an unbiased way
How to prepare for their first interview
How to close an interview
How to take notes, capture value
Check out, “Conducting Research Interviews: 12 Tips for
Stress-free Interviewing”

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