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Have you ever suspected that you, or your colleagues, over-rely on the ubiquitous 5 point scales when designing questionnaires? There are a lot of cases where what you are trying to capture, whether ...

Have you ever suspected that you, or your colleagues, over-rely on the ubiquitous 5 point scales when designing questionnaires? There are a lot of cases where what you are trying to capture, whether it is customer attitudes or behaviors, would be best served using a different type of scale or answer option. For anyone who designs online surveys and is interested in making sure that they are collecting data that is both objective and complete, a good hard look at how you choose your answer options and scales is critical.