LBS Market <ul><li>Challenges </li></ul><ul><li>Technical: </li></ul><ul><li>Device/OS fragmentation </li></ul><ul><li>Different Location Services and APIs </li></ul><ul><li>Different terms and conditions for LBS services, content </li></ul><ul><li>Access to carrier location (Cell ID BSA) </li></ul><ul><li>Business: </li></ul><ul><li>How do I make money? </li></ul><ul><li>How do I increase downloads? (visibility, discoverability, merchandising) </li></ul><ul><li>How do I decrease dev costs? </li></ul><ul><li>How do I reach more users? </li></ul><ul><li>How do I provide engaging & best-in class experience? </li></ul>Opportunity Source: ABI, comScore 2011
Solutions <ul><li>Verizon NAVBuilder Inside (NBI) LBS SDK – cross-device centric APIs for location, maps, local search, directions, and GPS navigation. </li></ul><ul><li>Verizon Cloud-based LBS – network centric APIs for location and geo-fencing </li></ul>Developer enablers Network APIs
Verizon NAVBuilder inside (NBI) LBS SDK <ul><li>Enables cross-device LBS app development so you can reach users on different device platforms, including Android, Blackberry, Brew, iPhone (coming soon), etc </li></ul><ul><li>Provides LBS features and functionalities for your app that users want: Location, Maps, GPS Navigation, Geo-Content – for FREE! </li></ul><ul><li>Plus, VDC provides new distribution and discovery channels so users find your app! </li></ul>Verizon tab
NBI App Example: GeoQpons NBI MapKit displays the coupon location, custom maps, and custom annotation. NBI Mapkit guides the user to the store with directions presented inside the app. NBI Mapkit displays satellite maps inside the app. NBI Navigation API enables users to get voice GPS navigation with VZ Navigator® NBI LocationKit uses Verizon Wireless’ location technology to query most relevant coupons per device location. VZ Navigator® is preloaded on most Verizon devices. Customer subscription to VZ Navigator is needed for use.
NBI App Example: Glympse NBI LocationKit uses Verizon Wireless’ location technology to provide precise location of user . Note: you can use Google Maps and Verizon Wireless’ LocationKit NBI Navigation API enables Glypmse users to navigate to their friend’s location using VZ Navigator® Customer subscription to VZ Navigator is needed for use.
NBI App Example: Flixwagon Step2: Use GPS Navigation to get to the spot Step 1: Search using map and video clips NBI enables add “Navigate” capability to the location of the video NBI enables geo-tagging of videos, custom pins and bubbles to display videos around user's location Get there using VZ Navigator
NBI App Example: Geodelic NBI LocationKit enables more relevant deals and local events. Note, that LocationKit can be used with Google Maps. <ul><li>Rahul Sonnad, founder and CEO of Geodelic, said: </li></ul><ul><ul><li>“ The more accurate the positioning information and the faster it is delivered, the better the user experience can be,” Rahul Sonnad, founder and CEO of Geodelic. </li></ul></ul><ul><ul><li>“ Using Verizon Wireless’ new location APIs, we can provide more relevant content and instantly connect consumers to the offers and events they want. The more effective positioning also enables new scenarios for businesses looking to customize their mobile engagement based on a user’s location.” </li></ul></ul>
Developer Benefits with NBI <ul><ul><li>Best-in-class User Experience : Fast positioning using Wi-Fi and VZW Cell-ID DB (database refreshed every week); One-Click to Navigate; Consistent User Experience Across Platforms; Keep your users inside your app when providing maps and directions. Carrier billing - billed directly to the Customer’s Bill (No credit cards, PayPal, etc) </li></ul></ul><ul><li>Excellent Branding Opportunities: No Branding restrictions on Maps and annotations </li></ul><ul><li>Excellent Promotion Opportunities (More Downloads) : Distribution through app stores; Special placement and promotion on VZW Storefronts; Showcase at VDC, CES </li></ul><ul><li>User Analytics: Know who your users are with Ground Truth API – VDC analytics tool for app usage and aggregated usage and demographic data about your app’s users. </li></ul><ul><li>New Monetization Models : VDC API for micro transactions with Carrier Billing (coming soon) </li></ul><ul><li>Abundant Geo-content : Traffic-aware Directions, Traffic Incidents, Weather, POI/Places search, Gas Prices, Movie show times, local events, and more – Free! </li></ul><ul><li>Reliable : Service is designed for high availability; SDK/APIs tested on all compatible devices </li></ul><ul><li>Reduce Development Cost and Time-to-Market : Free SDK; Lowers Learning Curve for cross-platform application development; Embed a comprehensive set of functionalities directly inside your app with minimum effort across devices/OS platforms. </li></ul>
Verizon Cloud-based LBS <ul><li>Verizon enables 3 rd party “garage” developers to directly access Verizon network for location. </li></ul><ul><li>Developers also have the option to on-board their app/services with Verizon’s location aggregators partners: Loc-Aid, Location Labs, TechnoCom </li></ul>
Verizon Developer Community <ul><li>developer.verizon.com </li></ul>
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