Your SlideShare is downloading. ×
How to Discover and Market Your Personal Brand
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How to Discover and Market Your Personal Brand

1,020
views

Published on

This is a presentation that I gave in May 2011 at the Catholic Networking Night held at St. Dominick's church in San Francisco. It covers how to discover your unique selling points and market them …

This is a presentation that I gave in May 2011 at the Catholic Networking Night held at St. Dominick's church in San Francisco. It covers how to discover your unique selling points and market them using technology such as LinkedIn, Google Profiles, blogs, websites, and more!


1 Comment
0 Likes
Statistics
Notes
  • It is very simple but to the point

    Jimmy
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,020
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
41
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Discover and Market Your Personal Brand Kimberly Renee Knowles kimberly@kimberlyknowles.com
  • 2. Why Discover and Market Your Personal Brand? So You Will Stand Out from the Crowd! So You Will Influence How You Are Perceived! So You Will Manage Your Career!
  • 3. Let’s Look at Some Examples…
  • 4. Let’s Look at Some Examples…
  • 5. Let’s Look at Some Examples…
  • 6. Key Elements of Effective Brands Authenticity • Clarity • Consistency • Constancy
  • 7. Your Personal Brand – in 3 Key Steps! Maintain Your Brand Market Your Brand Discover Your Brand
  • 8. Discover Your Brand: Key Questions to Ask  What sets you apart from your peers?  What are your key strengths?  Which personality attributes do people use to describe you?  Which activities satisfy you the most?  Which accomplishments are you the most proud of? Use Stories!
  • 9. Discover Your Brand: Useful Tools Book Tool What Color Is Your Parachute? Flower Petals Exercise StrengthsFinder 2.0 StrengthsFinder Career Distinction: Stand Out By Building Your Brand 360Reach
  • 10. Market Your Brand: Your Target Audience  Which people are in the best position to help you advance your career?  Career Industry  Job Position / Title  Location / Geographic Area  Level of Education
  • 11. Market Your Brand: Your Target Audience  How Can You Find Them?  Your Personal Network  Professional Associations  Social Networking Sites  Alumni Associations  Blogosphere Use Informational Interviews!
  • 12. Market Your Brand: LinkedIn Profile
  • 13. Market Your Brand: Resume / Google Docs
  • 14. Market Your Brand: Business Cards
  • 15. Market Your Brand: Google+ Profile
  • 16. Market Your Brand: Your Personal Website
  • 17. Market Your Brand: Blog
  • 18. Market Your Brand: Twitter
  • 19. Market Your Brand: Facebook
  • 20. Market Your Brand: Pinterest
  • 21. Market Your Brand: Instagram
  • 22. Market Your Brand: YouTube Channel
  • 23. Market Your Brand: Amazon Store
  • 24. Market Your Brand: Slideshare.net
  • 25. Market Your Brand: Google Search
  • 26. Maintain Your Brand: Key Tips  Continue to Build Your Brand Over Time  Don’t Wait Until Your Next Job Search  Make Networking a Habit  Post Updates and Blog Regularly  Google Yourself Periodically  Avoid Harming Your Online Reputation Stick With It!
  • 27. For More Information: Key Resources Resource Author Career Distinction: Stand Out By Building Your Brand William Arruda and Kristin Dixson Me 2.0: 4 Steps to Building Your Future Dan Schawbel “The Brand Called You” (Article) Fast Company Magazine, August 1, 1997, Tom Peters “Your Personal Brand” (Presentation given at CCDA Conference) K.C. Anderson, www.kcandersoncareercoaching.com
  • 28. ? Kimberly Renee Knowles kimberly@kimberlyknowles.com @AdviserInspired www.linkedin.com/in/kimberlyreneeknowles