The NextGen Marketing Group:Social Media Strategy 2010By Kristen Moe
Basic Facts: 96% of the world’s population uses social media 86% of B2B companies are using social media Only 32% of the companies involved in social media are active on a daily basis Facebook tops Google for weekly traffic in the U.S. Majority of social media usersare between 35-54
NextGen’s Current Strategy:
Twitter Facebook LinkedIn Ryze Plaxo
Improvements: Cutting Flash Intro Wordpress Blog Narrow focus to Facebook, Twitter, LinkedIn, and Blog Youtube
Area of Focus:
Social Media Strategy: B2B
Social Media Strategy: B2B Step 1: Set Goals Step 2: Assess Market Step 3: Determine Content Strategy Step 4: Develop Schedule for Execution Step 5: Measure Step 6: Analyze
Step 1: Set Goals Increase awareness? Increase lead generations? Increase sales? “The NextGen Marketing Group’s new social media marketing strategy is to increase awareness and generate new business leads.”
Step 2: Assess Market Who are we trying to reach? Previous clients vs. potential leads Who should we be following? Follow the gurus Follow the competition Follow potential clients Follow friends of friends
Step 3: Determine Content Strategy “Everything can not be about NextGen.This is a huge 'party foul' companies routinely commit when they get involved in social.Doing so, is literally like going to a party and talking about nothing but yourself. B-O-R-I-N-G! ”- Stephen Monaco
Step 4: Develop Schedule for Execution Determine timetable Stay active Who is responsible? Consistent “Voice”
Step 5: Measure 84% of the professionals are using social media ignorant to its effectiveness.
Step 5: ROI continued…
Step 6: Analyze Results See what is working and what is not Need to allocate time differently
More than 175 million active users
Over 4 million people become fans of Pages daily.
“With facebook, you build community by sharing meaningful content and by empowering your customers to spread the word for you. You can reach hundreds of millions of people on a global scale… or precisely the ones that matter to you most.”
What’s Next: Step 1: email social media strategy out to NextGen Management team Step 2: Form a social media team Step 3: Decide specific social media schedule Step 4: Delete all social media sites except facebook, twitter, and linkedin Step 5: Create new corporate blog through Wordpress
What’s Next: Step 6: Make sure all social sites and blog are consistent Step 7: Search and seek out professionals and companies Step 8: Make Hootsuite account Step 9: Start searching for interesting content Step 10: Tweet away!
Conclusion: Social Media is a growing part of the business world and it isn’t going anywhere. Like everything else at work, you should implement it and constantly look for ways to improve it. “Technology is moving fast and so should you.”