Yahoo! It's All You Need.
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Transcript

  • 1. Digital Marketing Campaign By: Koady Kindy
  • 2. Who is Yahoo! really? What services do they provide?
  • 3. Competitors
  • 4. Target Audience
  • 5. the CAMPAIGN The goals: Increase Facebook likes by 1 million, increase Twitter followers by 100K, and increase LinkedIn followers by 25K. Surpass Bing and take over the number two spot on the most used search engine list. “It’s All You Need”
  • 6. Social Media
  • 7. Blogging
  • 8. Keywords Mortgage calculator, online shopping, cheap flights, cheap hotels, cheap car rentals, and email.
  • 9. the BUDGET 138,250
  • 10. Overview “It’s All You Need” Social Media Blog AdWords