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Predictive Marketing

by on Jun 18, 2012

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Predictive marketing: No PhD in statistics required! ...

Predictive marketing: No PhD in statistics required!

How do you provide the right content to the right customer at the right time through the right channel? How can you make more confident decisions from your data and become forward looking without having to be a “quant”? Hear how you can simplify predictive marketing solutions and techniques to enhance data analysis and make more intelligent decisions based on statistical modelling.

Learn about:

Segmentation and customer response scoring.
Forecasting.
Attribution and media mix modelling.

This session is for interactive marketers and web and business analysts in all industries.

Level: Advanced

Speakers:
Bill Gassman, Research Director, Gartner
Katrine Kieldsen, Senior Consultant, Adobe
John Bates, Product Manager - Predictive Analytics, Adobe

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