Redeemer Entrepreneurship Initiative Webinar: Turbocharge You Twitter Conversations
Upcoming SlideShare
Loading in...5
×
 

Redeemer Entrepreneurship Initiative Webinar: Turbocharge You Twitter Conversations

on

  • 503 views

 

Statistics

Views

Total Views
503
Views on SlideShare
503
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
2

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n

Redeemer Entrepreneurship Initiative Webinar: Turbocharge You Twitter Conversations Redeemer Entrepreneurship Initiative Webinar: Turbocharge You Twitter Conversations Presentation Transcript

  • Thanks for visiting our webinar page. We will begin at 12:30pm Eastern! TURBO CHARGING THETWITTER CONVERSATIONS WITH YOUR TRIBE Kenny Jahng Big Click Syndicate LLC // www.KennyJahng.com 1
  • TURBO CHARGING THETWITTER CONVERSATIONS WITH YOUR TRIBE Kenny Jahng Big Click Syndicate LLC // www.KennyJahng.com 2
  • CONTINUING THE CONVERSATION ABOUT SOCIAL MEDIA IN THE ENTREPRENEURSHIP CONTEXT• Steering Committee for Redeemers Center for Faith & Work Entrepreneurship Initiative• Strategic Communications Advisory & Digital Coaching - Big Click Syndicate LLC• 2011 Ei Forum at World Trade Ctr in NYC - Social Media Breakout Session•5 Cs Framework for Digital Engagement 3
  • 5 CRITICAL CS FOR DIGITAL ENGAGEMENT• Connect: finding the most appropriate people to connect with online to engage regarding your brand and industry niche• Converse: offering engaging and relevant topics to the Twitterverse• Community: cultivating participation, cross-group dialogue, and content contributions• Collaborate: empowering supporters of your brand, vision or movement to take on ownership of the core values, messaging and spreading of ideas you and your enterprise stands for• Convert: your tribe begins to take on real word of mouse. Referrals, testimonies, reviews and sharing of your cornerstone content brings in new people into the Connect pipeline and continue the cycle across all 5 Cs 4
  • TODAYS WEBINAR TARGETS TWITTER TACTICS• Puttingtodays presentation into context of bigger picture of strategic planning for communications•5 Cs Framework -- this conversation zeros in on the CONVERSE part of the puzzle 5
  • 5 CS FRAMEWORK: CONVERSE AUTHENTIC CONVERSATION &ENGAGEMENT REQUIRES 3 THINGS:1. Tweeps - target the people you want to converse with online2. Topics - offer subject matter that distinguishes you and/or your organization; focused curation for thought-leadership3. Tools - figure out how you are going to get all of this done efficiently and in a way that doesnt disrupt your workflow 6
  • CONVERSATION: THE TWEEPS• Find people that have common interests. Search proactively for people who self-identify themselves• Serviceslike www.WeFollow.com let you search profiles by keyword tagging 7
  • CONVERSATION: THE TWEEPS • Usegeography as a filter to find people to converse with and/or influence • Especially important if you have physical retail or geographic service regions • www.Twellow.com finds people based on location in Twitter profiles 8
  • CONVERSATION: THE TWEEPS• Findthe tweeps already interested in and talking about the niche topics related to your business• Twitter Lists: curated lists that individuals build and maintain www.bit.ly/twitterlistbasics• www.Listorious.com aggregates lists available to browse and follow 9
  • CONVERSATION: TOPICS • Automate the process to find new content that is relevant and fresh on a consistent and regular basis • Google Alerts: save keyword phrase searches. Google will email you whenever it finds new content that matches. • www.Twilert.com: scans tweets and sends compiled list of mentions daily • www.TweetBeep.com: similar to Twilert service with hourly update option 10
  • CONVERSATION: TOPICS• Real-time & near-time searching lets you join in on whats trending now• #hashtags: convenient way to filter conversations regarding various topics, people or events• GoogleTrends: buzz topics www.google.com/trends/hottrends• www.TwitterFall.com: Realtime twitter search updated dynamically 11
  • CONVERSATION: TOPICS • Filter tweet streams by topic, account/person or keywords within dashboards • TweetDeck: set up filter columns, updated dynamically • HootSuite: similarto TweetDeck, but web-based interface 12
  • CONVERSATION: TOOLS• All in one dashboards manages live threads, filters, multiple accounts & users• TweetDeck: local application helps make sense of multiple, simultaneous functions & experiences. 13
  • CONVERSATION: TOOLS • Pre-schedulecontent publishing to keep your stream active and attractional • HootSuite: similar to TweetDeck, but web-based interface - will publish even when you are not connected. Multi-user control. • TweetDeck: allows scheduling but has to be running to work 14
  • CONVERSATION: TOOLS• Non-time-sensitive content can be spaced out into healthy pace with buffering services so you dont overload your followers with content.• BufferApp: dont worry about timing. The service adds to content queue and publishes on your own per-set times of day. http://www.bit.ly/twitterbuffer• Time.ly: buffers based in analysis of your optimal posting times in your history http://www.timely.is 15
  • 5 CS FRAMEWORK: CONVERSE AUTHENTIC CONVERSATION &ENGAGEMENT REQUIRES 3 THINGS:1. Tweeps - target the people you want to converse with online2. Topics - offer subject matter that distinguishes you and/or your organization; focused curation for thought-leadership3. Tools - figure out how you are going to get all of this done efficiently and in a way that doesnt disrupt your workflow 16
  • What did you learn? What inspired you? What is still challenging you?CONNECT WITH ME @godvertiser @kennyjahng @kkcoolj www.kennyjahng.com 17
  • Share your business experience with Twitter Let us know if todays webinar was helpfulHelp identify what other topics, tactics or tools should be covered next CONNECT WITH EI Join the conversations on the Ei Facebook Page & Ei LinkedIn Group More info at www.faithandwork.org/ei 18