Gamification Strategies How to solve problems, motivate and engage people through Games!
Gamification Strategies:How to solve problems, motivate and engagepeople through Games! Karl M. Kapp, Ed.D., Author: The Gamification of Learning and Instruction
Why Games?• Storyline• Characters• Theme• Realism• Music
Why Games?• Storyline• Characters Games make• Theme an emotional connection.• Realism• Music
Google “Kapp Notes” 2012 New Book: “The Gamification of Learning and Instruction” September 2011 Training Quarterly Article Improving Training: Thinking Like a Game Developer July 2012 T&D ArticleGames, Gamification and the Quest for Interactive Learning
Games 2.0 What is the pattern Should I shoot the these aliens arealiens on the end or in following? the middle or all the bottom aliens first? How long do I have to shoot before an alien shoots at me?
Games 4.0 What activities give me the most return for my efforts? Can I trust this person who wants to team with me to accomplish a goal?
Games 4.0 Flippy wants to become friends with you. Do you want to add Flippy to your friend’s list.
10,000 hours of Game play 13 hours of console games a week 87% of 8- to 17- year olds play video games Digital divisions. Report by the Pew /Internet: Pew Internet & American Life. US Department of Commerce at home.
Almost 43% of thegamers are female and26% of those females are over 18. Females play 5 hours a week of console games. They make up the majority of PC gamers at 63%.
Use game-based mechanics,aesthetics and game thinking toengage people, motivate action, promote learning, and solve problems. Gamification
Gaming (Serious ) Games Gamification Simulations Course HeroWhole Part Toys Playful Design Legos iPhone PlayingFrom Game Design Elements to Gamefulness: Defining “Gamification”, Deterding, S. et. al
2 weeks after launching Courses (powered by gamification),CourseHero received 350 suggested edits to existing courses and122 requests for new courses.Another 68 people offered to augment existing courses by creatingtheir own course to be hosted on coursehero.com.
Since the implementation of gamification elements, timeon site overall has increased around 5 percent.
For Gamified courses, the time on site for the Courses arenearly three times as long as time onsite for all ofcoursehero.com.Social sharing of achievements increased nearly 400 percentin three months.
Some people think Gamification is only aboutpoints, badges, rewards and progress bars…PBL (Points, Badges, Leader Boards)…
… if it was, this would be the most engaging game in the world. http://progresswars.com/
Game Gamification“A game is a system in “Gamification is using game‐which players engage in an based mechanics, aesthetics abstract challenge, defined and game thinking to engage by rules, interactivity and people, motivate action, feedback that results in a promote learning, and solve quantifiable outcome often problems.”eliciting an emotional reaction.”
Researchers have found that the Yep, People tend to remember facts human brain has a natural affinity more accurately if they encounter for narrative construction. them in a story rather than in a list. And they rate legal arguments as more convincing when built into narrative tales rather than on legal precedent.Carey, B. (2007) this is Your Life (and How You Tell it). The New York Times.Melanie Green http://www.unc.edu/~mcgreen/research.html
Story Elements1. Characters2. Plot (something has to happen).3. Tension 4. Resolution5. Conclusion
• Games can support brand awareness through lifestyle association.• Games can prominently feature a product/service in game play. The product can be central to the action of the game. If the product is incidental to game play, the brand will not be reinforced as much• Games can be fully interactive, allowing the consumer to experience the product within the virtual confines of the gaming world.
Take-Away1) Interactivity of games leads to higher interaction with customers and potential customers..2) Games provide a positive experience with a brand.3) Games capture customer’s or potential customer’s attention longer than other marketing or advertising methods.4) Games give customers a positive experience to associate with the company/product or organization.5) Games are a great lead-generation tool by enticing people to self- identify, providing contact information for future marketing efforts.6) Games encourage others to interact with your organization/brand/product.7) Games can influence people’s behavior. Use different game designs for different types of marketing.
Questions ? Available at Amazon.com Twitter:@kkapp firstname.lastname@example.org