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By: Socialite<br />Facebook<br />
Objectives<br />Features<br />Strengths<br />Weaknesses<br />Overview<br />
Social Searching<br />Search individuals he/she knows in real life<br />Find strangers whom they like to know online<br />...
Organizations of people/events<br />Creations of events and groups for management<br />Closing up of boundary between peop...
Group/Fan Page<br />Events <br />Applications<br />Features<br />
Group/Fan Page<br />
Insights Feature – Allows users’ demographics to be displayed<br />Group/Fan Page<br />
Excellent event management tools <br />Informing<br />Attendance<br />Events<br />
Companies<br />Functions, Meetings, Retreats can be managed via a few clicks<br />Less labor required, save costs<br />Com...
Allows Interaction<br />Provides Entertainment<br />Engages people<br />Applications<br />
Companies<br />Creates own app to engage or educate employees<br />Good CRM<br />Community<br />Spurs innovation (Crowd wi...
User-generated Content<br />Interactive<br />Innovative<br />Social network trend<br />Fun to use<br />Multi-lingual<br />...
Easy Sharing<br />High Customer Loyalty<br />Entertaining Applications<br />Strengths<br />
Copyright issue<br />Sensitive issues<br />No filter/ censorship<br />Closed concept<br />Weakness<br />
Project Demo<br />
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Facebook

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  • Facebook will not provide demographic data (such as age and gender) or geographic data (such as country, city, and spoken language) unless there is a significant number of fans in each statistical categorySuch demographics are important for marketeers to develop the appropriate marketing mix for their product/services.
  • Management tools include ability to message guests attending, and also collate attendance.Photos related to the event can be uploaded to allow easy viewing by guests in the future when they check back
  • Subpoints added here
  • Subpoints added here
  • User-generated content enables company to crowd-source, i.e. use the crowd wisdomFB’s functions and features are innovative, i.e Tagging, status updatesSocial network trend – More people are beginning to accept social network into their lives, external strengthMulti-lingual – Translated in more than 70 languages
  • Customers loyalty level is very high, due to the excellent alignment of Facebook that is almost according to the preference of its users.Applications also regarded as a means of entertainment in Facebook, and it also features games where friends compete with each other and that make it more.
  • Closed concept – Applications on FB cannot be run on other websites
  • Transcript of "Facebook"

    1. 1. By: Socialite<br />Facebook<br />
    2. 2. Objectives<br />Features<br />Strengths<br />Weaknesses<br />Overview<br />
    3. 3. Social Searching<br />Search individuals he/she knows in real life<br />Find strangers whom they like to know online<br />Sharing<br />Information<br />Photos<br />Objective<br />
    4. 4. Organizations of people/events<br />Creations of events and groups for management<br />Closing up of boundary between people<br />Different timezone/country<br />
    5. 5. Group/Fan Page<br />Events <br />Applications<br />Features<br />
    6. 6. Group/Fan Page<br />
    7. 7. Insights Feature – Allows users’ demographics to be displayed<br />Group/Fan Page<br />
    8. 8. Excellent event management tools <br />Informing<br />Attendance<br />Events<br />
    9. 9. Companies<br />Functions, Meetings, Retreats can be managed via a few clicks<br />Less labor required, save costs<br />Community<br />Birthday parties, outings managed efficiently<br />Time factor<br />Events<br />
    10. 10. Allows Interaction<br />Provides Entertainment<br />Engages people<br />Applications<br />
    11. 11. Companies<br />Creates own app to engage or educate employees<br />Good CRM<br />Community<br />Spurs innovation (Crowd wisdom)<br />Planner apps may be helpful<br />Applications<br />
    12. 12. User-generated Content<br />Interactive<br />Innovative<br />Social network trend<br />Fun to use<br />Multi-lingual<br />Strengths<br />
    13. 13. Easy Sharing<br />High Customer Loyalty<br />Entertaining Applications<br />Strengths<br />
    14. 14. Copyright issue<br />Sensitive issues<br />No filter/ censorship<br />Closed concept<br />Weakness<br />
    15. 15. Project Demo<br />
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