Markma Chapter 15 Individual Presentation

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Individual Powerpoint Presentation on Chapter 15 Top 10 concepts

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Markma Chapter 15 Individual Presentation

  1. 1. Designing & ManagingIntegrated Marketing Channels Kristoffer Z. Jongco Marketing Management www.kristofjongco.blogspot.com
  2. 2. Outline:n Defining Marketing Channelsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  3. 3. Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  4. 4. Designing and Managing Integrated Marketing Channels(10 Things to Remember) www.kristofjongco.blogspot.com
  5. 5. Outline:n Defining Marketing Channelsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  6. 6. 1. Marketing Channels Means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell
  7. 7. Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  8. 8. 2. Importance of MarketingChannels New Ideas Increase Profits www.kristofjongco.blogspot.com
  9. 9. Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  10. 10. 3. Understand Customer NeedsCustomers Product/Services www.kristofjongco.blogspot.com
  11. 11. Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  12. 12. 4.Role of Marketing Channels 0 Level 1 Level 2 LevelManufacturer 3 Level Manufacturer’s Industrial Industrial Sales Branch Distributor Customer www.kristofjongco.blogspot.com
  13. 13. Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  14. 14. 5.Channel Design DecisionsAnalyze Customer Needs Decisions www.kristofjongco.blogspot.com
  15. 15. Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  16. 16. 6.Establish Objectives &Constraints Channel Objective Product Prepare for larger environment www.kristofjongco.blogspot.com
  17. 17. Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  18. 18. 7.Identify & Evaluate Major Channel AlternativesSelective Distribution Exclusive Distribution Intensive Distribution www.kristofjongco.blogspot.com
  19. 19. Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  20. 20. 8.Channel Management DecisionsSelectTrainMotivate CHANNELEvaluate MEMBERSModify www.kristofjongco.blogspot.com
  21. 21. Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  22. 22. 9.Channel Integration & SystemsVertical System Horizontal System Multi Channel System www.kristofjongco.blogspot.com
  23. 23. Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  24. 24. 10. Channel Conflict,Cooperation & Competition Conflict Cooperate Competition www.kristofjongco.blogspot.com
  25. 25. Summary: Designing and Marketing Integration Marketing ChannelsThink Profit Cooperate Channels DecisionCustomer Needs www.kristofjongco.blogspot.com
  26. 26. Designing & ManagingIntegrated Marketing Channels Kristoffer Z. Jongco Marketing Management www.kristofjongco.blogspot.com

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