Markma  Chapter 15 Individual Presentation
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Markma Chapter 15 Individual Presentation

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Individual Powerpoint Presentation on Chapter 15 Top 10 concepts

Individual Powerpoint Presentation on Chapter 15 Top 10 concepts

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Markma  Chapter 15 Individual Presentation Markma Chapter 15 Individual Presentation Presentation Transcript

  • Designing & ManagingIntegrated Marketing Channels Kristoffer Z. Jongco Marketing Management www.kristofjongco.blogspot.com
  • Outline:n Defining Marketing Channelsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  • Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  • Designing and Managing Integrated Marketing Channels(10 Things to Remember) www.kristofjongco.blogspot.com
  • Outline:n Defining Marketing Channelsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  • 1. Marketing Channels Means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell
  • Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  • 2. Importance of MarketingChannels New Ideas Increase Profits www.kristofjongco.blogspot.com
  • Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  • 3. Understand Customer NeedsCustomers Product/Services www.kristofjongco.blogspot.com
  • Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  • 4.Role of Marketing Channels 0 Level 1 Level 2 LevelManufacturer 3 Level Manufacturer’s Industrial Industrial Sales Branch Distributor Customer www.kristofjongco.blogspot.com
  • Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  • 5.Channel Design DecisionsAnalyze Customer Needs Decisions www.kristofjongco.blogspot.com
  • Outline:n Communication Platformsn Importance of Marketing Channelsn Understand Customer Needsn Role of Marketing Channelsn Channel Design Decisionsn Establish Objectives & Constraints www.kristofjongco.blogspot.com
  • 6.Establish Objectives &Constraints Channel Objective Product Prepare for larger environment www.kristofjongco.blogspot.com
  • Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  • 7.Identify & Evaluate Major Channel AlternativesSelective Distribution Exclusive Distribution Intensive Distribution www.kristofjongco.blogspot.com
  • Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  • 8.Channel Management DecisionsSelectTrainMotivate CHANNELEvaluate MEMBERSModify www.kristofjongco.blogspot.com
  • Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  • 9.Channel Integration & SystemsVertical System Horizontal System Multi Channel System www.kristofjongco.blogspot.com
  • Outline:7. Identify & Evaluate Major Channel Alternatives8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation & Competition www.kristofjongco.blogspot.com
  • 10. Channel Conflict,Cooperation & Competition Conflict Cooperate Competition www.kristofjongco.blogspot.com
  • Summary: Designing and Marketing Integration Marketing ChannelsThink Profit Cooperate Channels DecisionCustomer Needs www.kristofjongco.blogspot.com
  • Designing & ManagingIntegrated Marketing Channels Kristoffer Z. Jongco Marketing Management www.kristofjongco.blogspot.com