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Final Markma Group 4 Presentation  Chapter 10 Crafting the Brand Positioning
 

Final Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning

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  • Product Differentiation will always include:Style, design, Delivery, Installation, Maintenance.Also will include Features comformance reliability and product form
  • Basic Model of a Product Life CycleDeveloping a product to last longer in a cycle – sustainabilityMoving forward with a cycle-recycle patternAdvanced pattern of a product cycle.
  • The picture evolves what marketing should do to a product lifecycle after maturity
  • Because market mature and sometimes consolidate their own brand, some markets become yours and vice versa. – what happened between smart and sun cellular

Final Markma Group 4 Presentation  Chapter 10 Crafting the Brand Positioning Final Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning Presentation Transcript