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Service Strategy Service Offering Slideshare - Presentation Transcript
Rockville, MD February 18, 2009 This document is confidential and is intended solely for the use and information of the client to whom it is addressed. Discussion Document Innovation & Service Strategy Developing a service innovation pipeline
Agenda
What do we mean by Service Strategy?
Key business challenges facing the public sector
What are the advantages and benefits of pursuing a Service Strategy?
How can Booz Allen help?
Agenda
What do we mean by Service Strategy?
Key business challenges facing the public sector
What are the advantages and benefits of pursuing a Service Strategy?
How can Booz Allen help?
What does Service Strategy mean to you?
Is it a process or a methodology?
Is it negotiation tool?
Is it an accounting method?
Is it a methodology for organizational design?
Does it help drive key business decisions?
Is it a fancy term for financial analysis?
Is it just a marketing “thing”?
Service Proposal Service Proposal Service Proposal Service Proposal Service Proposal New services or changes to existing services that provide value
Service Strategy is best exemplified by presenting a scenario… Hypothetical Scenario
A large state transportation agency has 8000 employees and 5 business units - each focused on modes of transportation: SHA, the MTA, the MPA, the MAA and the MMVA.
Due to reduced toll revenue at MTA, the Governor of that state directs the state secretary to look at cutting operational expenses by 20% - a press release to this effect is issued.
Joe is an IT Manager at MTA and discusses the press release around the water cooler. Most people in his IT group are concerned this means reduction in group size.
However, Joe is smart and realizes that the server virtualization project he has been working on for the past 6 months could be implemented across all 5 modals of the agency to reduce server hardware costs and ensure no reduction in staff.
The challenge is that this project would require an initial investment as well as obtaining the buy-in of 5 IT Managers and the CIO of the agency.
Public and private sector executives are faced with complex challenges… … many of which stem from the absence of a comprehensive vision and strategy on service strategy.
Most organizations focus internally when seeking new product or service innovations
Great organizations practice “open innovation”
Innovation
Strategic planning is critical - misalignment of IT, organizational, and agency goals result in too many rogue and/or “pet” projects
Objective Setting
Islands of Automation caused by reluctance to share innovation and/or IT success stories across lines of business (across agency)
Islands of Automation
As technology progresses, legacy systems are constantly needing to be replaced
This results in less funding for new projects (sometimes more innovative projects)
Legacy Systems
Relationships influence decision making
Implementing innovative solutions requires building effective relationships with agency senior executives (agency head, CFO, etc.).
Relationships
Causes many civil organizations to start with a product or service and then try to “sell” that product or service to anyone that will buy
Leads to very inefficient use of time and money
Inadequate Funding
Economic pressures in the public sector are driving organizations to do more with less, resulting in wide spread cost cutting or decisions to terminate certain programs
Characteristics
Macro Economic
Challenge
Agenda
What do we mean by Service Strategy?
Key business challenges facing the public sector
What are the advantages and benefits of pursuing a Service Strategy?
How can Booz Allen help?
So, what is Service Strategy and how does it help?
Service Strategy is like a funnel with innovative service ideas going in and new services (services that provide value to customers) coming out
Service Strategy improves an organization’s service management capabilities by focusing on effectively delivering value to customers and illustrating value of the service providers
Service Strategy leverages strategic analysis, planning, positioning, and economics relating to service models, strategies, and strategic objectives to enhance an organization’s service management approach
In a moment, we’ll take a look at what happens within the funnel to make this happen
Service Strategy in a Nutshell Service Proposal Service Proposal Service Proposal Service Proposal Service Proposal New services or changes to existing services that provide value
So what happens within the Service Strategy funnel to help ensure only those ideas that provide value are implemented? In-Depth Market Assessment
Market segmentation
Demand forecasting
Market research
Portfolio Mgmt
2 1 Day - 6 weeks Business Need, Going-In Options, and Key Issues 1
Focus on the problem in the market space
Don’t develop a solution and then go looking for a problem to solve
Working Session Competitor Strategies and Likely Moves
Customer alternatives
Possible new entrants
3 Analyze
Estimate costs to implement
Estimate risks and effect on value creation
Calculate ROI
Consider affect on service portfolio
4 Build vs. Buy vs. Partner Alternatives
Look for business innovation
Consider new sourcing ideas
Consider partnerships
6 Suggested Roadmap & Initiatives 7 Service Charter
Design goals
Implementation schedule
Design constraints
Technology options
9 Kick-Off Innovation & Development Strategy Development & Go-Forward Plan Booz Allen Approach 1 Day - 6 weeks Final Review
Use risks to form the plan
Look for solutions outside the organization
A structured Service Strategy approach is a way to…
Improve innovation by providing an objective and unbiased forum for innovative service proposals
Reinforce the need for a service proposal with analytical data that supports the business case
Improve speed of change by filtering out service proposals that are destined for failure (e.g., low ROI)
Improve legacy system replacement/upgrades by focusing on innovation
Provide an organizational (agency wide) awareness using service portfolio management
Improve financial compliance and control
Enhance value capture and creation by reducing uncertainty
Essentials of value creation though Service Strategy
Build the right team to be able to capture and quickly analyze service proposals
Organize for rapid experimentation
Revamp entrenched routines, organizational boundaries, and incentives to encourage rapid experimentation
Consider using small development groups that contain key people (designers, testers, engineers) with all the knowledge required to iterate rapidly
Anticipate, identify, and exploit early information
Recognize the full value of front-loading: identifying problems upstream, where they are easier and cheaper to resolve
Embrace failures that occur early in the development process but significantly advance organizational knowledge
Combine new and traditional technologies
Do not assume that a new technology will necessarily replace an established one - usually, new technologies are best used in concert
Remember, technologies evolve continuously!
What are the benefits you can expect?
Make your service “not optional”
Enhance decision making
Improve speed of change
Improve financial compliance and control
Enhance operational control
Total value capture and creation
Team members incentivized to be more innovative
Improves portfolio management – do what you do well…abandon what you don‘t do well
Organize existing services to be more efficient
Agenda
Business decisions facing public sector executives
What is Service Strategy and what are the benefits?
Where can Service Strategy help?
How can Booz Allen help?
Booz Allen’s Service Strategy approach includes special emphasis on creating an innovation pipeline supporting the entire lifecycle Filename/RPS Number Innovation Pipeline Strategy Design Transition Operations
Portfolio Management
Financial Management
Demand Management
Intellectual Capital Management
Capacity Management
Continuity Management
Supplier Management
Change Management
Release Management
Asset and Configuration Management
Knowledge Management
Incident Management
Event Management
Problem Management
Request Fulfillment
Service Development Lifecycle Continuous Service Improvement Reporting, Measurement and Service Level Management Source: Based on ITIL v3, The Stationary Office publishing, 2007
Selecting the right innovation model is critical to ensuring service development succeeds in your organization Filename/RPS Number Source: Wolcott and Lippitz. The Four Models of Corporate Entrepreneurship MIT Sloan Management Review, Vol. 49, No 1.
The model to select depends on your specific strategic goal… Filename/RPS Number Source: Wolcott and Lippitz. The Four Models of Corporate Entrepreneurship MIT Sloan Management Review, Vol. 49, No 1.
Service strategy will focus investment decisions on different aspects of the business depending on your objectives Filename/RPS Number Source: Luehrman, T.A. Strategy as a portfolio of real options. Harvard Business Review, Vol. 76, No 5, 89-99
Run – investments are centered around maintaining operations of services
Grow – investments are intended to grow the scope of products and services
Transform – investments are moves into new market spaces
Retire - redundant or lower value services are divested
Service strategy helps focus your efforts on the market space Filename/RPS Number Could Play Can Play Can Lead Leader Could Play Can Play Can Compete Can Lead Could Play but Difficult Can Play Can Play Can Play Cannot Play Could Play but Difficult Could Play Could Play Low High Green Low High Clean Bissell Competitive Position in the Clean and Green Playing Field Industry Best Industry Avg Entry Level Entry Level Industry Avg Industry Best Market Space Service Portfolio Service Catalog Success Factors Customer Portfolio Undervalued Market Space Business Model New Business Pipeline Strategic Assets 1 & 3 - Based on ITIL v3 Service Strategy, The Stationary Office publishing, 2007 2 - Source: Based on Accenture research and analysis Analyzing the Market Space 1 2 3 Illustrative
The Service Strategy approach is ideal when you require ITIL certified professionals and service management approach Filename/RPS Number IT Infrastructure Library v3.0
Service Strategy at Stage 1 of Service Lifecycle
Formulate IT strategy from business vision
Using Financial Management process, map cost of infrastructure to cost of service for entire service lifecycle (inception to retirement)
Form IT Steering Group (business and IT) to evaluate and act on new service proposals
Engage relevant groups across lifecycle to assess impact of new services; lower risk, raise success rate of change implementation
Demand management focus on new technology to meat capacity requirements going forward
Financial Management evaluates each new or changed service for ROI; tracks actuals against budget
Make use of expertise and tools to enhance proactive communication and incident resolution.
Booz Allen Service Strategy
Focus on organization delivering value to customers
Improve speed of change by filtering out service proposals that are destined for failure (low ROI)
Improve legacy system replacement/upgrades by focusing on innovation
Provide an organizational (agency wide) awareness using service portfolio management
Improve financial compliance and control
Enhance value capture and creation by reducing uncertainty
How would you answer these questions?
Strategy
Can your team articulate the positioning statement for each service it provides?
Are there economies of scale you could be capturing?
Customers vs. Stakeholders
Can your team articulate who your target customer is?
Can your team articulate the difference between user and customer?
Does your organization value market research?
Competition/Alternatives
Can your team members articulate what their customers’ alternatives are?
How are the alternatives to your services going to change in the coming years?
Innovation (see the innovation survey for more information)
Can your team members articulate where innovative ideas come from?
Does your organization have a process for evaluating innovation?
Agenda
Business decisions facing public sector executives
What is Service Strategy and what are the benefits?
Where can Service Strategy help?
How can Booz Allen help?
Booz Allen’s EBA service offerings support the full life cycle of financial management and Service Strategy
Applied Business Analysis (ABA)
Provides analyses to help DECIDE among competing alternatives and options
Focuses on optimizing capability and acquisition development resource allocations
Integrated Financial and Resource Management (iFRM)
Helps secure and manage the budgets that FUND programs, initiatives and procurements
Focuses on fiscal planning, budgeting and execution, internal controls, and operational compliance and reporting
Quantitative Management Controls (QMC)
Provides services and tools to monitor and CONTROL program execution activities
Focuses on integrating scope, schedule, cost and risk into a comprehensive planning and management structure
Questions?
Appendix
Where does your organization fall on this innovation scale? Service Strategy Questionnaire 3 2 1
Our competition quickly copies our service introductions and often make pre-emptive launches in other business lines
High scores indicate the company needs to focus on diffusion of services into the organization
3 2 1
We’re slow to roll out new services
Development
3 2 1
New development projects often don’t finish on time
3 2 1
Managers typically have a hard time getting traction for developing new services
3 2 1
We have a risk adverse attitude toward investing in novel ideas
High scores indicate that the business needs to focus on conversion of ideas to services
Selection
3 2 1
We have tough rules for investment in new projects – it’s often too hard to get ideas funded
3 2 1
Our people often exhibit a “not invented here” attitude – ideas from outside are not considered as valuable as those invented within
External sourcing of ideas
3 2 1
Few good ideas for new services comes from outside our business unit
3 2 1
Our people typically don’t collaborate on projects across business units, businesses, or subsidiaries
Cross-pollination among business units
3 2 1
Few of our innovation projects involve team members from different units or subsidiaries
3 2 1
People in our unit come up with very few good ideas on their own
High scores indicate that the business needs to focus on idea generation
In house idea generation
3 2 1
Our culture makes it hard for people to put ideas forward
1 Do Not Agree 3 Agree 2 Partially Agree
Diffusion
Activity Phase
We don’t penetrate all possible channels, customer groups, and regions with new services
ABA provides cost, financial, and economic analyses to optimize resource allocation and regulatory decisions Cost Estimating and Analysis
Life Cycle Cost Estimate (LCCE)
Total Cost of Ownership (TCO)
Cost modeling and simulations
Affordability assessments
Statistical analysis and parametrics
Asset Inventory Valuation and Condition Assessment
Facilities capital planning
Capital Infrastructure Renewal Forecasting (CIRF™)
Real Properties Portfolio Management
Capital Asset Management Decision Analysis and Resource Optimization
Portfolio Analysis
IT Capital Planning
Business Case Analysis
Analysis of Alternatives (AoA)
Cost Benefit Analysis
Value Measuring Methodology (VMM™)
Broad-Scale Economic Analysis
Economic Impact Analysis
Regulatory Impact Analysis
Market and Industrial Base Analysis
Econometric Modeling
iFRM helps clients be responsible stewards of funds, providing both financial management improvement and long-term assistance Financial Management Process Improvement
Core FM process expertise: A/R, A/P, Cost, GL, Reporting, Budget
Structured approach to process review and improvement
Repositories of generic process description, flows and data
Structured approach to systems modernization planning and management
Familiarity with standard application functionality: Oracle, SAP, Peoplesoft
Repositories of systems requirements
Related acq strategies; RFP templates; cost estimates, program mgmt
Financial Management Systems Modernization Enterprise Compliance & Controls Management
Structured control assessment methodology, supported by desktop tools
Experience in process and related IT controls assessment and testing
Financial Management & Accounting Operations
Operational acctg expertise (GAAP and federal GAAP equiv + JFMIP skills)
Fin statement preparation; pre-audit preparation (data analysis and cleansing)
QMC provides an analytical approach to improving program and project planning, measurement, risk management, and control Earned Value and Integrated Scheduling
PM policies, standards, structure, and processes
Integrated Baseline Review (IBR) process
Implementation of ANSI 748-A compliant Earned Value Mgmt Systems
Analysis and validation of program EVMS
Integrated Master Planning/Scheduling
Project/program risk management assessment, development and implementation
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