How to Turn YourSmall BusinessWebsite Into aLead GenerationMachine  knorberg@hubspot.com  857.829.5655  December 2011
The presentation will begin at two minutes past the topof the hour!                       Ask Questions!
Today’s Agenda• Inbound Marketing• Live Website Assessment• 3 Free Tips to Generate Leads• HubSpot Product Demonstration• ...
INBOUNDMARKETING
The Marketing Playbook                         5
The Marketing Playbook IS BROKEN.                      CALLER                        ID                                    6
SEO                            Blogging                           Social Media                           Viral Videos     ...
Inbound Marketing Software             Get Found
Inbound Marketing Software             Get Found              Convert                             $                       ...
Inbound Marketing Software             Get Found $              Convert                             $              Analyze...
BUYNOW!
VS.      12
Inbound marketing costs              62% less   per lead than traditional, outbound marketing.                            ...
ISHUBSPOTRIGHT FORMYINDUSTRY?
Successful Types of Companies•   Communications       • Hospitality•   Construction         • Manufacturing•   Consulting ...
CHALLENGES
SMB Challenges• I’m not that technical• I don’t have time for marketing• I don’t have a dedicated staff for  marketing• I ...
WHYHUBSPOT?
Why It Will Work for You• I know outbound marketing  won’t work• I have professional and  personal goals• I need increased...
• Driving leads and customer  creation for Small Businesses  for five years• 6000 customers and 41 countries• 97.6% custom...
GREAT TIPS3
Tip #1: Create and Use a Call to Action • Make it easy to find on your web page and use at least 2 CTAs per page •   Don’t...
Tip #2: Leverage Social Media• “Cocktail party rule” – no one wants to  listen to someone talk about themselves
Tip #3: Blog Your Way to Customers• Blogging is an excellent tool for sharing  your knowledge with potential customers
#    HubSpot    Software    Overview
#   Does    HubSpot    Work?
Does HubSpot Improve Traffic?
Traffic is great, but what about leads?Lead increase for companies starting with 1-5 leads per month         Number of lea...
What We’re Trying to Say is… You just need the right advice and the right software      32
HubSpot Pricing                  33
Are you a good fit for HubSpot? 1   A Live Website to Optimize & Basic Computer Skills     Concept of a Lead or a website ...
December Quick Start OfferSign up with HubSpot by Tuesday, December 22nd      to receive the “Quick Start” package   • Pre...
Thanks forjoining us todayknorberg@hubspot.com857.829.5655       36
Hub Spot Group Demo Webinar V 6.1 Th
Hub Spot Group Demo Webinar V 6.1 Th
Hub Spot Group Demo Webinar V 6.1 Th
Upcoming SlideShare
Loading in …5
×

Hub Spot Group Demo Webinar V 6.1 Th

1,369 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,369
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hub Spot Group Demo Webinar V 6.1 Th

  1. 1. How to Turn YourSmall BusinessWebsite Into aLead GenerationMachine knorberg@hubspot.com 857.829.5655 December 2011
  2. 2. The presentation will begin at two minutes past the topof the hour! Ask Questions!
  3. 3. Today’s Agenda• Inbound Marketing• Live Website Assessment• 3 Free Tips to Generate Leads• HubSpot Product Demonstration• Next Steps/Special Offer
  4. 4. INBOUNDMARKETING
  5. 5. The Marketing Playbook 5
  6. 6. The Marketing Playbook IS BROKEN. CALLER ID 6
  7. 7. SEO Blogging Social Media Viral Videos Trials VS. EmailTelemarketing Direct Mail Email BlastsPrint/Radio Ads PR Paid Search 7
  8. 8. Inbound Marketing Software Get Found
  9. 9. Inbound Marketing Software Get Found Convert $ 9
  10. 10. Inbound Marketing Software Get Found $ Convert $ Analyze 10
  11. 11. BUYNOW!
  12. 12. VS. 12
  13. 13. Inbound marketing costs 62% less per lead than traditional, outbound marketing. OUTBOUND: $373 INBOUND: $143#inboundsci SOURCE: HUBSPOT, 2011 13
  14. 14. ISHUBSPOTRIGHT FORMYINDUSTRY?
  15. 15. Successful Types of Companies• Communications • Hospitality• Construction • Manufacturing• Consulting • Music• Ecommerce • Non-profit• Education • Sales & Marketing• Health Services Services• Health, Wellness & • Software Fitness • Technology
  16. 16. CHALLENGES
  17. 17. SMB Challenges• I’m not that technical• I don’t have time for marketing• I don’t have a dedicated staff for marketing• I have no idea where to start• I don’t have much budget for marketing
  18. 18. WHYHUBSPOT?
  19. 19. Why It Will Work for You• I know outbound marketing won’t work• I have professional and personal goals• I need increased revenue to meet those goals
  20. 20. • Driving leads and customer creation for Small Businesses for five years• 6000 customers and 41 countries• 97.6% customer retention rate• $65 Million in Venture Capital – (from Sequoia, Google Ventures & SFDC)• #2 & #33 on Inc.500, #8 on Deloitte
  21. 21. GREAT TIPS3
  22. 22. Tip #1: Create and Use a Call to Action • Make it easy to find on your web page and use at least 2 CTAs per page • Don’t neglect 96% of your website traffic 22
  23. 23. Tip #2: Leverage Social Media• “Cocktail party rule” – no one wants to listen to someone talk about themselves
  24. 24. Tip #3: Blog Your Way to Customers• Blogging is an excellent tool for sharing your knowledge with potential customers
  25. 25. # HubSpot Software Overview
  26. 26. # Does HubSpot Work?
  27. 27. Does HubSpot Improve Traffic?
  28. 28. Traffic is great, but what about leads?Lead increase for companies starting with 1-5 leads per month Number of leads each month (based on overall % change)908070605040302010 0 3 4 5 6 7 8 9 10 11 12 13 14 15
  29. 29. What We’re Trying to Say is… You just need the right advice and the right software 32
  30. 30. HubSpot Pricing 33
  31. 31. Are you a good fit for HubSpot? 1 A Live Website to Optimize & Basic Computer Skills Concept of a Lead or a website with an 2 Ecommerce Shopping Cart 3 Commitment to Inbound Marketing Methodology 4 2-5 hours per week for a full 12 months 5 4 $4,000 to $10,000 Annual Marketing Budget
  32. 32. December Quick Start OfferSign up with HubSpot by Tuesday, December 22nd to receive the “Quick Start” package • Preloaded keyword tool with 300 search terms identified • 3 blog articles sourced from a professional copywriter • Creation & deployment of your first email send to prospects
  33. 33. Thanks forjoining us todayknorberg@hubspot.com857.829.5655 36

×