Compe22ve edge in
the informa2on age
4 step method:
online informa2on
management
Kristoffer J. Lassen
Founder & CEO

• Let it go
• Tune out
• Later...

Knowledge is power
Industry Trends
Social Media Buzz
Compe22ve Intelligence
Online Reputa2on Management

1. Define you keywords
Compe22ve Industry
Your Company
Intelligence Trends
• Brands • Brands • Terminology
• Products/ • Products/ • Journals
services services • Experts
• High profile • High profile
employees employees

2. Online Reputa2on Assessment
Keyword: Search Engine: Date:
Posi%on URL Site Type Page Rank Alexa Rank Sen%ment
1
2
3
4
5
6
7
8
9
10

3. Content for your online assets
• Your corporate site
• Micro sites
• Product sites
• Blogs (corporate & employee)
• Partner sites
• Corporate communica2ons

4. Ac2on Plan
Influence
Social
media
Op2mize your
online assets

SEO
• Op2mize your online assets
• Corporate Communica2ons
• Social Media Interac2on

www.imooty.eu
Media dashboard for your business needs:
‐> Online brand monitoring on your company name
‐> Informa2on on what your compe2tors are up to
‐> Updates on the latest trends in your industry
‐> Emerging buzz from social media networks