Unl social mediainextensioneducation-11-9-11Presentation Transcript
Using Social Media, Digital Communication Tools, and Online Networks in Extension Education Karen Jeannette Community of Practice Support eXtension Initiative @kjeannette http://www.slideshare.net/kjjeannette UNL Extension Fall Conference 2011
http://creativecommons.org/licenses/by-sa/2.0/deed.en 92% of American adult internet users search for information http://www.flickr.com/photos/denverjeffrey/5133538450/ http://pewinternet.org/Trend-Data/Online-Activites-Total.aspx 78% of American adults use the Internet
Bound by time and space
Accessibility Scalability Diversity Frequency Continuously Removing barriers of time and space
What are traditional roles in Extension? Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording), http://www.extension.org/learn/event/47
How can we use social media tools, digital communication tools, and online networks to enhance our roles?
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Online Social Network Engagement Potential Building & sustaining relationships; drawing out resources
WHAT IS DISCOVERABILITY ?
Discover able Discover ed SHARE LINK CONSUME Increase search engine discovery Increase social discovery Discoverability
URLs with keywords
Use title and headings with keywords
First two paragraphs most important
“ On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. -Jakob Nielson’s Alertbox http://www.useit.com/papers/webwriting/ http://www.useit.com/alertbox/page-abandonment-time.html Searchable Scannable
Think of keywords as doorways
sustainable http://www.flickr.com/photos/eye2eye/5718238/ Lancaster co Nebraska extension
Not always predictable, but consider… Timing Niche/custom topics Network strengths Simplicity Sharable Will they share?
Publish Content People Can Share
RECORDINGS AND RESOURCES
Adventures in Online Content, Melissa Rach. BrainTraffic http://connect.extension.iastate.edu/p29894575/
Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252
Resources for Writing for the Web
Become more accessible
Get more people to programs
Get info. to the people that are most receptive
Advocates to share info
Help you map something?
Partner/complement educational efforts
Integrate tools for efficiency
Keep up w/diverse opinions – emerging world views
Connect you to cutting edge people and resources?
How can you add value to your mission with social media ?
What are people seeking ? What are you seeking ? + / -
Focus passion interest need
Align tools with your passion, interest, needs SUPPORT ANCHOR (HUB) CONVERSE Support self learning Increase Efficiencies: Link, Embed Storage, Organize, Manage Aid in Search Sensemake: Host In-Depth Topic Connect to Social Tools/Network Archive Engage Build and Sustain Relationships Create emergent learning opportunities Tools Social Bookmarking Google Reader Google Calendar RSS Feeds, Widgets Flickr Photo Slideshare.net YouTube Website Blog Facebook Twitter YouTube Google Alerts, Summify (to find conversations)
Explore and find your network.
“ Learn. Do. Reflect. Adjust”
- Nancy White, Full Circle Associates
Making content discoverable http://www.myminnesotawoods.umn.edu/
Discoverable: Oak wilt widget on DNR http://www.myminnesotawoods.umn.edu/