Using Social Media, Digital Communication Tools, and Online Networks in Extension Education Karen Jeannette Community of P...
http://creativecommons.org/licenses/by-sa/2.0/deed.en 92% of American adult internet users search for information http://w...
Bound by time and space
 
 
Accessibility Scalability Diversity Frequency Continuously Removing barriers of time and space
What are traditional roles in Extension? Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar...
How can we use  social media tools,  digital communication tools, and online networks to enhance our roles?
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Sma...
Access- Discover
WHAT IS  DISCOVERABILITY ?
Discover able Discover ed SHARE LINK CONSUME Increase  search engine  discovery Increase  social  discovery Discoverability
<ul><li>URLs with keywords </li></ul><ul><li>Use title and headings with keywords </li></ul><ul><li>First two paragraphs m...
<ul><li>Think of keywords as doorways </li></ul>sustainable http://www.flickr.com/photos/eye2eye/5718238/ Lancaster co Neb...
Unique Useful Compelling Content Formats Call to Action “ Who, What, When, Where… Everytime” –  Melissa Rach, BrainTraffic...
Not always predictable, but consider… Timing Niche/custom topics Network strengths Simplicity Sharable Will they share?
Publish Content  People Can Share
<ul><li>RECORDINGS AND RESOURCES </li></ul><ul><li>Adventures in Online Content, Melissa Rach. BrainTraffic  http://connec...
<ul><li>Generate awareness  </li></ul><ul><li>Become more accessible </li></ul><ul><li>Get more people to programs </li></...
Attract- Learn
What are people  seeking ?  What are you  seeking ?  + / -
Focus passion interest need
Align tools with your passion, interest, needs SUPPORT ANCHOR (HUB) CONVERSE Support self learning Increase Efficiencies: ...
<ul><li>Explore and find  your network. </li></ul><ul><li>“ Learn. Do. Reflect. Adjust”  </li></ul>- Nancy White, Full Cir...
http://www.myminnesotawoods.umn.edu/
Making content discoverable http://www.myminnesotawoods.umn.edu/
Discoverable: Oak wilt widget on DNR http://www.myminnesotawoods.umn.edu/
Embeddables: examples http://www.myminnesotawoods.umn.edu/
MMW poster http://z.umn.edu/MMWposter http:// ksusocialmedia.wikispaces.com/Eli+Sagor
<ul><li>Explore and find  your network. </li></ul><ul><li>“ Learn. Do. Reflect. Adjust”  </li></ul>- Nancy White, Full Cir...
<ul><li>RESOURCES/RECORDINGS </li></ul><ul><li>eXtension Learn (ongoing professional development): </li></ul><ul><li>http:...
Google Alerts <ul><li>Search your name, organization </li></ul><ul><li>Search keywords of expertise (broad, narrow) </li><...
Which  social media tools  should I start using?
 
Embed
UMN Extension  Master Gardener Director’s Blog
Facebook Fanpage
Facebook Fanpage
Facebook Group Page
Twitter
 
 
 
 
Twitter Timing
Citizen Science Call to Action
 
Second Life and YouTube
Google +
<ul><li>RESOURCES/RECORDINGS </li></ul><ul><li>The CMO's Guide to the Social (Marketing) Landscape:  http://www.cmo.com/so...
Achieve- Innovate?
http://www.jarche.com/2011/09/organizing-for-diversity-and-complexity/
Ideas for Starting  with Social Media <ul><li>Share things you already create & manage </li></ul><ul><li>Connect around an...
What resources do you hope to draw out from your network?
What’s possible?
Contact Information  <ul><li>@kjeannette </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.slideshare.net/kjj...
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Unl social mediainextensioneducation-11-9-11

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  • http://www.pewinternet.org/Experts/Lee-Rainie.aspx
  • Opportunities from Engagement? What do intersections mean? Why do we participate? Facilitate? Through participation we can more easily identify intersections. See Presentation by Nancy White on &amp;quot;Me, We and the Network: Weaving Participation&amp;quot; @ http://www.extension.iastate.edu/broadcasts/nevc/default.htm?file=NeVCDay3ROOM1.flv&amp;start=8431
  • flexibility, scalability, diversity, continuity, co-creation
  • Help with thinking critically, apply, interpret Insight to pin point what people want to know. Add Value: Reach? Scalability? Impact? Efficiency? Partners
  • Efficiency Impact Scalability Accessibility
  • Learning,
  • Using a Blog to Reach Master Gardeners: http://www.extension.org/learn/event/65
  • http://www.extension.org/learn/event/303
  • Search.twitter.com and search for #netlitmtg
  • Unl social mediainextensioneducation-11-9-11

    1. 1. Using Social Media, Digital Communication Tools, and Online Networks in Extension Education Karen Jeannette Community of Practice Support eXtension Initiative @kjeannette http://www.slideshare.net/kjjeannette UNL Extension Fall Conference 2011
    2. 2. http://creativecommons.org/licenses/by-sa/2.0/deed.en 92% of American adult internet users search for information http://www.flickr.com/photos/denverjeffrey/5133538450/ http://pewinternet.org/Trend-Data/Online-Activites-Total.aspx 78% of American adults use the Internet
    3. 3. Bound by time and space
    4. 6. Accessibility Scalability Diversity Frequency Continuously Removing barriers of time and space
    5. 7. What are traditional roles in Extension? Nancy White, NeVC Keynote: Me, We and the Network: Weaving Participation (webinar recording), http://www.extension.org/learn/event/47
    6. 8. How can we use social media tools, digital communication tools, and online networks to enhance our roles?
    7. 9. Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. < http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html > “ Online Social Network Engagement Potential Building & sustaining relationships; drawing out resources
    8. 10. Access- Discover
    9. 11. WHAT IS DISCOVERABILITY ?
    10. 12. Discover able Discover ed SHARE LINK CONSUME Increase search engine discovery Increase social discovery Discoverability
    11. 13. <ul><li>URLs with keywords </li></ul><ul><li>Use title and headings with keywords </li></ul><ul><li>First two paragraphs most important </li></ul><ul><li>Bullets </li></ul>“ On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. -Jakob Nielson’s Alertbox http://www.useit.com/papers/webwriting/ http://www.useit.com/alertbox/page-abandonment-time.html Searchable Scannable
    12. 14. <ul><li>Think of keywords as doorways </li></ul>sustainable http://www.flickr.com/photos/eye2eye/5718238/ Lancaster co Nebraska extension
    13. 15. Unique Useful Compelling Content Formats Call to Action “ Who, What, When, Where… Everytime” – Melissa Rach, BrainTraffic Adventures in Online Content Resonate
    14. 16. Not always predictable, but consider… Timing Niche/custom topics Network strengths Simplicity Sharable Will they share?
    15. 17. Publish Content People Can Share
    16. 18. <ul><li>RECORDINGS AND RESOURCES </li></ul><ul><li>Adventures in Online Content, Melissa Rach. BrainTraffic http://connect.extension.iastate.edu/p29894575/ </li></ul><ul><li>Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252 </li></ul>Resources for Writing for the Web
    17. 19. <ul><li>Generate awareness </li></ul><ul><li>Become more accessible </li></ul><ul><li>Get more people to programs </li></ul><ul><li>Get info. to the people that are most receptive </li></ul><ul><li>Advocates to share info </li></ul><ul><li>Help you map something? </li></ul><ul><li>Partner/complement educational efforts </li></ul><ul><li>Integrate tools for efficiency </li></ul><ul><li>Keep up w/diverse opinions – emerging world views </li></ul><ul><li>Connect you to cutting edge people and resources? </li></ul>How can you add value to your mission with social media ?
    18. 20. Attract- Learn
    19. 21. What are people seeking ? What are you seeking ? + / -
    20. 22. Focus passion interest need
    21. 23. Align tools with your passion, interest, needs SUPPORT ANCHOR (HUB) CONVERSE Support self learning Increase Efficiencies: Link, Embed Storage, Organize, Manage Aid in Search Sensemake: Host In-Depth Topic Connect to Social Tools/Network Archive Engage Build and Sustain Relationships Create emergent learning opportunities Tools Social Bookmarking Google Reader Google Calendar RSS Feeds, Widgets Flickr Photo Slideshare.net YouTube Website Blog Facebook Twitter YouTube Google Alerts, Summify (to find conversations)
    22. 24. <ul><li>Explore and find your network. </li></ul><ul><li>“ Learn. Do. Reflect. Adjust” </li></ul>- Nancy White, Full Circle Associates
    23. 25. http://www.myminnesotawoods.umn.edu/
    24. 26. Making content discoverable http://www.myminnesotawoods.umn.edu/
    25. 27. Discoverable: Oak wilt widget on DNR http://www.myminnesotawoods.umn.edu/
    26. 28. Embeddables: examples http://www.myminnesotawoods.umn.edu/
    27. 29. MMW poster http://z.umn.edu/MMWposter http:// ksusocialmedia.wikispaces.com/Eli+Sagor
    28. 30. <ul><li>Explore and find your network. </li></ul><ul><li>“ Learn. Do. Reflect. Adjust” </li></ul>- Nancy White, Full Circle Associates <ul><li>Lurk, listen, monitor </li></ul><ul><li>Use tools to help detect conversations </li></ul><ul><li>Make incremental, impactful changes </li></ul><ul><li>Share what is working with others </li></ul><ul><li>Receive feedback, innovate to provide better service </li></ul>
    29. 31. <ul><li>RESOURCES/RECORDINGS </li></ul><ul><li>eXtension Learn (ongoing professional development): </li></ul><ul><li>http://www.extension.org/learn </li></ul><ul><li>eXtension Social Media Guidelines: http://create.extension.org/node/2926 </li></ul><ul><li>Harold Jarche. Seek. Sense. Share. http://www.jarche.com/2011/06/pkm-updated/ </li></ul><ul><li>Social Media Monitoring: http://www.slideshare.net/aafromaa/social-media-monitoring-8280300 </li></ul><ul><li>Follow Your Living Stream of Social Networking Contributions: The Real Time Web (Web Recordings) http://www.extension.org/learn/event/249 </li></ul>Resources for Learning How to Find and Participate in Social Networks
    30. 32. Google Alerts <ul><li>Search your name, organization </li></ul><ul><li>Search keywords of expertise (broad, narrow) </li></ul>http://www.google.com/alerts
    31. 33. Which social media tools should I start using?
    32. 35. Embed
    33. 36. UMN Extension Master Gardener Director’s Blog
    34. 37. Facebook Fanpage
    35. 38. Facebook Fanpage
    36. 39. Facebook Group Page
    37. 40. Twitter
    38. 45. Twitter Timing
    39. 46. Citizen Science Call to Action
    40. 48. Second Life and YouTube
    41. 49. Google +
    42. 50. <ul><li>RESOURCES/RECORDINGS </li></ul><ul><li>The CMO's Guide to the Social (Marketing) Landscape: http://www.cmo.com/social-media/2011-cmos-guide-social-landscape </li></ul><ul><li>A Framework for Social Anayltics: http://www.slideshare.net/setlinger/altimeter-social-analytics081011final/download </li></ul><ul><li>eXtension Professional Development and Recordings: </li></ul><ul><ul><li>http://www.extension.org/learn </li></ul></ul><ul><ul><li>http://create.extension.org/node/1303 (recordings archive prior to 2010) </li></ul></ul>Resources for Choosing Social MediaTools
    43. 51. Achieve- Innovate?
    44. 52. http://www.jarche.com/2011/09/organizing-for-diversity-and-complexity/
    45. 53. Ideas for Starting with Social Media <ul><li>Share things you already create & manage </li></ul><ul><li>Connect around an interest, passion, cause, need </li></ul><ul><li>Set simple goals </li></ul><ul><li>Learn with others that are learning </li></ul><ul><li>http://www.extension.org/people/colleagues/socialnetworks </li></ul><ul><li>http://www.extension.org/learn </li></ul>
    46. 54. What resources do you hope to draw out from your network?
    47. 55. What’s possible?
    48. 56. Contact Information <ul><li>@kjeannette </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.slideshare.net/kjjeannette </li></ul><ul><li>https://www.extension.org/people/karenjeannette </li></ul>

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