Social Media Building       Blocks and BreadcrumbsKaren JeannetteConsumer Horticulture CoPeXtension Content Support & Mili...
We assume that by having an  What does       account on Facebook, Twitter,                     and other social media“Go W...
….how a discussion in the     Military Families CoPConcentration Leader meeting via Google+ Hangout led to    the title of...
“What value are you finding in using social                     media?”“Sometimes I feel like I’m just casting  breadcrumb...
Is casting breadcrumbs     worth my time?Is social media worth my           time?
Turning breadcrumbsinto buildingblocks…UNIQUErecipes to bediscovered
Case study 1:                            Where are the military child care                                 helping profess...
Casting Breadcrumbs– The first story ofmaking a personal connection for Military     Child Care using social media
Great – an Where are the                           associationMilitary Families                        focused on     Help...
Hello Rachel, I am  with the MFLN                      She joined! ! I’llthrough eXtension.    Rachel joins       send her...
Thank for yourwelcome Kathy…these       are my  experiences….I’m writing a childrens                  That’s reallybook on...
Breadcrumbs to building blocks?Participate in WebinarExchange insights at a conferenceRelationship with someone in a la...
Casting breadcrumbs…another story ofmaking a personal connection for Military     Child care using social media
…she’s a social       I need to do          …Wow, this                                                 worker &    another...
Thanks for the             Retweet!                             Your work                                looks            ...
Through Twitter, Kathy and Wendykept in touch….Kathy invited her to a Webinar,where she attended , tweeted, andparticipate...
Breadcrumbs to building blocks?Participate in MFLN Childcare WebinarTweet Webinars to 8000 FollowersDiscuss Military Ch...
What was interesting to you in these two                examples?• How and where were these personal connections  initiate...
Case study 2:                          Where are the Extension Master                             Gardeners (nation-wide)?...
Casting Breadcrumbs– A story of a learning how to attract personal connections with   Extension Master Gardeners throughst...
A discovery of what should guide our blog posts
My North Carolina Insect Experience (by Connie Schulz)• Shared experience of  learning to garden in NC• Learning process i...
Blog: US Compost  Council•   Shared US Composting Council’s new    consumer labeling program.•   Received their enthusiast...
How onecomment led tofour blog posts
Sharing  another   pages’photos and posts can  help youoffer varietyand value toyour page…
Summarizemonthlyinteractionsin socialnetworksDistribute toprogramcoordinatorsby emailMore visitsthaninteraction
Building blocks to expanded menu                offering?Personal approach invites more interactionAttained critical mas...
What was interesting to you in these two                examples?• How can engagement lead to building blocks?• What does ...
Need to learn more about engaging andconnecting with others in social media?
Social mediabreadcrumbsbuildingblocks exconf2012
Social mediabreadcrumbsbuildingblocks exconf2012
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Social mediabreadcrumbsbuildingblocks exconf2012

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  • While being in these social networks can be helpful.
  • An informal discussion during a Military Families Concentration Leaders meeting led to this…What’s value do you find social media is to you?
  • Do you think of using social media a part of a communication strategy? A way to distribute information to more people? How often do we discuss social media’s UNIQUE benefits to make personal connections and build relationships.Image: http://www.flickr.com/photos/9512074@N02/858083697/Breadcrumb pieces http://www.flickr.com/photos/jarkkolaine/7399876760/sizes/c/
  • Wild Asparagus picture: http://www.flickr.com/photos/beckayork/4641514329/Braised Leeks http://www.flickr.com/photos/avlxyz/523116817/sizes/z/Butternut Squash and Sage Soup with Sage Breadcrumbs http://www.flickr.com/photos/galant/3075366299/Meatballs: http://www.flickr.com/photos/thegeoffmeister/4958904723/sizes/m/
  • Social mediabreadcrumbsbuildingblocks exconf2012

    1. 1. Social Media Building Blocks and BreadcrumbsKaren JeannetteConsumer Horticulture CoPeXtension Content Support & Military FamiliesLiaison@kjeannette, karen.jeannette@extension.orgKathy ReschkeeXtension Alliance for Better Child Care CoPMFLN - Military Families Child CareUniversity of Georgia
    2. 2. We assume that by having an What does account on Facebook, Twitter, and other social media“Go Where the accounts people will find us and use our information andPeople Are...” insights. really mean? Will you find people and be found in the crowd?
    3. 3. ….how a discussion in the Military Families CoPConcentration Leader meeting via Google+ Hangout led to the title of this session.
    4. 4. “What value are you finding in using social media?”“Sometimes I feel like I’m just casting breadcrumbs…. yet I’ve made some really important and valuable connections….they have become like building blocks in our CoP”
    5. 5. Is casting breadcrumbs worth my time?Is social media worth my time?
    6. 6. Turning breadcrumbsinto buildingblocks…UNIQUErecipes to bediscovered
    7. 7. Case study 1: Where are the military child care helping professionals? How can we reach and support them?Initiated in late 2011Blog: eXtension MFLN BlogFacebook: Child Care and Military FamiliesTwitter: Military Child CareLinkedIn: Early Care & Education for Military FamiliesMFLN Child Care WebinarsPrint MediaNewsletter articles for associationsConferences
    8. 8. Casting Breadcrumbs– The first story ofmaking a personal connection for Military Child Care using social media
    9. 9. Great – an Where are the associationMilitary Families focused on Helping After many web Miltary Childcare. Professionals? searches…. I’ll send the chair an email
    10. 10. Hello Rachel, I am with the MFLN She joined! ! I’llthrough eXtension. Rachel joins send her aWe have a group at Linked In…. welcome message LinkedIn like I always Would you like to do…. join?
    11. 11. Thank for yourwelcome Kathy…these are my experiences….I’m writing a childrens That’s reallybook on deployment.” interesting…we would love to share your expertise on one of our Webinars I can’t make that date you suggested, but what’s your email, maybe we could get together another time? That would be great, my email is….
    12. 12. Breadcrumbs to building blocks?Participate in WebinarExchange insights at a conferenceRelationship with someone in a large child care management corporation (who cares about and values our work)Experiences that complement eXtension work Offered input on learning module
    13. 13. Casting breadcrumbs…another story ofmaking a personal connection for Military Child care using social media
    14. 14. …she’s a social I need to do …Wow, this worker & another search for person, Wendy counselor with childcare and wrote a workbook a Twitter military family on military account. I’ll helping children follow her. professionals relocatingKathy followed Wendy on Twitter and sharedone of Wendy’s tweets.This led to a discussion on Twitter…
    15. 15. Thanks for the Retweet! Your work looks interesting Twitter Thanks for theI’d like to know more invite…I was a about MFLN Would you military kid… childcare! like to talk I bet that is on helpful for Facebook? others to hear and Facebook relate to… Yes, I’ll look forward to connecting with you on Twitter again …
    16. 16. Through Twitter, Kathy and Wendykept in touch….Kathy invited her to a Webinar,where she attended , tweeted, andparticipated (to her bigger audienceof 8000 followers)Kathy, then asked Wendy if shewould write a blog post for MFLN –she agreed!
    17. 17. Breadcrumbs to building blocks?Participate in MFLN Childcare WebinarTweet Webinars to 8000 FollowersDiscuss Military Child Care via TwitterAgree to be interviewed or write a blog post for MFLN blogRelationship with another professional Meet at future conference
    18. 18. What was interesting to you in these two examples?• How and where were these personal connections initiated, nurtured, sustained?• What does it tell us about finding people and being found on the Internet and through social media?• Are any parts of these two stories something you expect from using social media?
    19. 19. Case study 2: Where are the Extension Master Gardeners (nation-wide)? How can we a)get their attention and b)provide opportunities for interaction?Initiated in 2010eXtension Master Gardener BlogEMG FacebookeXEMG on TwitterSocial Media TeamBookmarksConferences – Evaluation postersMonthly Email UpdatesCoordinators List
    20. 20. Casting Breadcrumbs– A story of a learning how to attract personal connections with Extension Master Gardeners throughstorytelling and engagement opportunities
    21. 21. A discovery of what should guide our blog posts
    22. 22. My North Carolina Insect Experience (by Connie Schulz)• Shared experience of learning to garden in NC• Learning process involved with new insects• Resources for identification and treatment (organic)
    23. 23. Blog: US Compost Council• Shared US Composting Council’s new consumer labeling program.• Received their enthusiastic support and a suggestion for another blog• They in turn linked to our blog for their community
    24. 24. How onecomment led tofour blog posts
    25. 25. Sharing another pages’photos and posts can help youoffer varietyand value toyour page…
    26. 26. Summarizemonthlyinteractionsin socialnetworksDistribute toprogramcoordinatorsby emailMore visitsthaninteraction
    27. 27. Building blocks to expanded menu offering?Personal approach invites more interactionAttained critical mass, more reach, more engagement, more awarenessGain new ideas, new blog posts from engagement continuallyMade new relationships with other organizationsIdeas for new products, (blogs posts, monthly update via email list)Helps convince other CoPs to use ‘channels’
    28. 28. What was interesting to you in these two examples?• How can engagement lead to building blocks?• What does it tell us about finding people and being found on the Internet and through social media?• How could this unique recipe become helpful in making your recipe better (or what recipes can you share)?
    29. 29. Need to learn more about engaging andconnecting with others in social media?

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