Ashs emg blog

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  • Ashs emg blog

    1. 1. Extension Master Gardener Blog<br />Karen Jeannette<br />Community of Practice Support<br />eXtension Initiative<br />@kjeannette<br />http://www.slideshare.net/kjjeannette<br />
    2. 2. CHNC Objectives<br />http://www.extension.org/pages/13730/consumer-horticulture-national-committee#Objectives_of_the_CHNC<br />
    3. 3. Extension Master Gardener Blog<br />
    4. 4. Extension Master Gardener Blog<br />http://blogs.extension.org/mastergardener/<br />http://blogs.extension.org/mastergardener/<br />
    5. 5.
    6. 6. Get Familiar with Fuzzy Goals<br />http://www.flickr.com/photos/escariao/4717165399/<br />
    7. 7. Fuzzy Goals<br />Learn, share, interaction<br />Internal:<br />Core values, goals, team development<br />Brand recognition<br />Referrals & Networking<br />
    8. 8. Email updates<br />Flickr<br />Print<br />Blog<br />Websites<br />Slide-share<br />Facebook<br />RSS, Widgets & Links<br />Twitter<br />
    9. 9. Top Referrals (Overall)<br />
    10. 10. EMG Social Media Training Information<br />Access site:<br />http://campus.extension.org<br />‘Organizational Training’<br /> ‘National EMG Social Media Training and Resource Site’ <br />Questions? Contact Karen Jeannette. Karen.jeannette@extension.org<br />
    11. 11. Master Gardeners blogging!<br />
    12. 12. Blog PostsJune 9 – Sept 8 <br />http://blogs.extension.org/mastergardener<br />Useful Tools for Learning in the Garden: QR Codes and Readers<br />Vegetable Varieties for Gardeners: An Indispensable Tool<br />Containers can add color to help beat the summer blahs!<br />Master Gardeners Involved in Nourishing North Carolina through Community Garden Partnerships<br />Study on Urban Soil Lead in Chicago Community Gardens<br />Declining Vegetable Variety Diversity<br />Diversifying Gardens with Heirloom Vegetables; Cooperative Extension Provides Research, Facts, How-to Information<br />Fire Ant Resources for Extension Master Gardeners<br />
    13. 13. Summer 2011<br />Source: Google Analytics<br />Statistics from April 1, 2010 – June 21, 2011<br />
    14. 14. Returning Visitors<br />6225<br />
    15. 15. Tracking Success with Google Analytics (blog) and Bit.ly (Twitter) links<br />Low-cost online courses/modules<br />e.g. Intro to Diagnostics 3170 v* /1268 rv<br />e.g. Late Blight 550 v /219 rv<br />Diagnostics links/decision aids<br />organic gardening, sustainable gardening <br />Stories for Niche Groups<br />Factoids for niche groups<br />Where to find an Ext. Master Gardener?<br />*v = visitor, rv=returning visitor<br />
    16. 16. Comments (~125)<br />
    17. 17. Conversations aren’t always where they start (on the blog that is)…<br />
    18. 18. Words from blog posts<br />http://www.wordle.net/create<br />
    19. 19. Creative Commons <br />Attribution 2.0 Generic<br />http://www.flickr.com/photos/fauxto_dkp/2915425151/<br />Volunteering<br />Educational resources<br />Training<br />Webinars<br />Projects<br />Events<br />
    20. 20. What’s Next?<br />…Continue strategy development with social media team<br />…Recruitment of blog post contributors<br />Focus Invitation: Extension Specialists/Agents<br />What’s unique about program/research?<br />What are we learning that we should all learn?<br />….Increase links and referrals with local programs<br />….Social Media Team—Extension Master Gardener Reporters<br />
    21. 21. Key and SupportingParticipants Thus Far<br />Rick Durham, CHNC, University of Kentucky<br />Monica David, CHNC, University of Illinois<br />Lynette Spicer, eXtension, Iowa State Extension Master Gardener<br />Terri James, EMG Coordinator, University of Nebraska Lincoln<br />Jennifer Bousselot, EMG Coordinator, Iowa State Extension<br />IvelinDenev, eXtension Content Staff<br />Daniel Nall, eXtension Engineering<br />eXtension Staff<br />Connie Schultz, Extension Master Gardener, North Carolina<br />Karen Doyle, Extension Master Gardener & MG Coordinator, Virginia<br />Eileen Kane, Extension Master Gardener, Arizona<br />Maggie Lawrence, Extension Master Gardener & Communications Specialist, Auburn University<br />
    22. 22. EMG Social Media- Join Us & Interact -<br />Blog:<br />http://blogs.extension.org/mastergardener/<br />Facebook: <br />https://www.facebook.com/extensionmastergardener<br />Twitter:<br />@eXEMG <br />(http://twitter.com/#!/eXEMG)<br />

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