0
#CurateSXSW
Everyone’s a Curator
Do Museums Still Matter?
(Spoiler Alert: We sure think so)
#CurateSXSW
#CurateSXSW
“A paid selector of stuff for sale.”
“Senior civil servants in charge of
various departments of public works,
...
#CurateSXSW
Kathryn Jaller
@jewseum / @kholler
“Size isn’t everything, but it certainly helps.”
#CurateSXSW
Jennifer Yin
@asianartmuseum / @yinsanity
“You just KNOW when you’re engaging with your
audience. You feel it ...
#CurateSXSW
Willa Koerner
@sfmoma / @willak
“ABC…Always be curatin’!”
#CurateSXSW
Sarah Bailey Hogarty
@sbhogarty
@deyoungmuseum / @legionofhonor
“Museums no longer have audiences, they have i...
#CurateSXSW
This can get real
semantic real quick.
So we asked a few friends from our museums and 

otherwise what they th...
#CurateSXSW
https://vimeo.com/87716505
#CurateSXSW
In museums, we take
curating seriously.
How do we bridge the gap between museum spaces
and digital spaces, and...
#CurateSXSW
#CurateSXSW
Q1
Identity Crisis: Are we
Curators or Marketers?
#CurateSXSW
My Secret Identity:
Confessions of a
former curator
#CurateSXSW
2 kinds of
posts
#CurateSXSW
2 kinds of
posts
#CurateSXSW
Marketing
or
Curating?
#CurateSXSW
The over-saturated
digital landscape
5000 ads/day
55M photos posted to Instagram daily
1B Monthly YouTube user...
#CurateSXSW
Q2
How can museums
compete for attention
online?
#CurateSXSW
The Lost Warrior
Campaign
#CurateSXSW
#CurateSXSW
#CurateSXSW
#CurateSXSW
#CurateSXSW
#CurateSXSW
Partnerships. Seriously.
What if you could curate a city?
near-accurate rendering by @origiful
Partnerships
#CurateSXSW
#CurateSXSW
Be relevant
#CurateSXSW
#CurateSXSW
Q3
What are we doing to
empower the
visitor-curator?
#CurateSXSW
Online
#CurateSXSW
6000 total submissions to #SFphotohunt
#CurateSXSW
On-site
#CurateSXSW
#CurateSXSW
#abiggerexhibition
#CurateSXSW
Get real estate
#CurateSXSW
Start the conversation
October 26, 2013–January 20, 2014
Share your thoughts about this
exhibition on Twitter
...
#CurateSXSW
#CurateSXSW
#CurateSXSW
Q4
How has social media
changed the museum as
a whole?
#CurateSXSW
#CurateSXSW
Working
directly with
artists
#CurateSXSW
“Conducting
the
orchestra”
#CurateSXSW
#FUTURESFMOMA#SFMOMAGO
#CurateSXSW
WHAT SFMOMA
ASPIRES TO DELIVER
IN 2016:!
!
• Expertise to cut through the clutter
• Invitation to participate
...
#CurateSXSW
So…do museums still
matter?
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Slideshow for the panel "Everyone's a Curator: Do Museums Still Matter?" presented at South by Southwest 2014 by Kathryn Jaller, Willa Koerner, Jennifer Yin, and Sarah Bailey Hogarty.

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Transcript of "#CurateSXSW"

  1. 1. #CurateSXSW Everyone’s a Curator Do Museums Still Matter? (Spoiler Alert: We sure think so) #CurateSXSW
  2. 2. #CurateSXSW “A paid selector of stuff for sale.” “Senior civil servants in charge of various departments of public works, overseeing the Empire's aqueducts, bathhouses and sewers.” “A priest devoted to the care of souls.” –History of “curator” from Tom Morton
  3. 3. #CurateSXSW Kathryn Jaller @jewseum / @kholler “Size isn’t everything, but it certainly helps.”
  4. 4. #CurateSXSW Jennifer Yin @asianartmuseum / @yinsanity “You just KNOW when you’re engaging with your audience. You feel it in your gut.”
  5. 5. #CurateSXSW Willa Koerner @sfmoma / @willak “ABC…Always be curatin’!”
  6. 6. #CurateSXSW Sarah Bailey Hogarty @sbhogarty @deyoungmuseum / @legionofhonor “Museums no longer have audiences, they have infinite collaborators.”
  7. 7. #CurateSXSW This can get real semantic real quick. So we asked a few friends from our museums and 
 otherwise what they think curation is. Let’s watch!!
  8. 8. #CurateSXSW https://vimeo.com/87716505
  9. 9. #CurateSXSW In museums, we take curating seriously. How do we bridge the gap between museum spaces and digital spaces, and make sure museums continue to matter in the age of the Internet?
  10. 10. #CurateSXSW
  11. 11. #CurateSXSW Q1 Identity Crisis: Are we Curators or Marketers?
  12. 12. #CurateSXSW My Secret Identity: Confessions of a former curator
  13. 13. #CurateSXSW 2 kinds of posts
  14. 14. #CurateSXSW 2 kinds of posts
  15. 15. #CurateSXSW Marketing or Curating?
  16. 16. #CurateSXSW The over-saturated digital landscape 5000 ads/day 55M photos posted to Instagram daily 1B Monthly YouTube users 10M Pinterest visitors/month 26K Artworks on Art.sy
  17. 17. #CurateSXSW Q2 How can museums compete for attention online?
  18. 18. #CurateSXSW The Lost Warrior Campaign
  19. 19. #CurateSXSW
  20. 20. #CurateSXSW
  21. 21. #CurateSXSW
  22. 22. #CurateSXSW
  23. 23. #CurateSXSW
  24. 24. #CurateSXSW Partnerships. Seriously. What if you could curate a city? near-accurate rendering by @origiful Partnerships
  25. 25. #CurateSXSW
  26. 26. #CurateSXSW Be relevant
  27. 27. #CurateSXSW
  28. 28. #CurateSXSW Q3 What are we doing to empower the visitor-curator?
  29. 29. #CurateSXSW Online
  30. 30. #CurateSXSW 6000 total submissions to #SFphotohunt
  31. 31. #CurateSXSW On-site
  32. 32. #CurateSXSW
  33. 33. #CurateSXSW #abiggerexhibition
  34. 34. #CurateSXSW Get real estate
  35. 35. #CurateSXSW Start the conversation October 26, 2013–January 20, 2014 Share your thoughts about this exhibition on Twitter @deyoungmuseum #abiggerexhibition @jeremydsutton: Portrait of Sarah created on ipad using #ArtRage with an #AdonitJotTouch stylus. #abiggerexhibition @deyoungmuseum Photography not permitted in the exhibition Monday, December 16, 13
  36. 36. #CurateSXSW
  37. 37. #CurateSXSW
  38. 38. #CurateSXSW Q4 How has social media changed the museum as a whole?
  39. 39. #CurateSXSW
  40. 40. #CurateSXSW Working directly with artists
  41. 41. #CurateSXSW “Conducting the orchestra”
  42. 42. #CurateSXSW #FUTURESFMOMA#SFMOMAGO
  43. 43. #CurateSXSW WHAT SFMOMA ASPIRES TO DELIVER IN 2016:! ! • Expertise to cut through the clutter • Invitation to participate • Content activated through context • Multiple points of access
  44. 44. #CurateSXSW So…do museums still matter?
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