TIME TO THINK: SME 2030+

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  • 1. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALkjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALTIME TO THINK: SME 2030+‘Tomorrows Global Citizens and the Inclusive Economy’
  • 2. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALQ: BY 2020, HOW WILL GREAT LEADERSHIP BE MEASURED?The focus will be on:a)People (Social Capital) and Planet (Sustainability)b)Purposea)Profitabilitya)By all 4: People, Planet, Purpose and then Profit (in that order )POLL QUESTION
  • 3. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALINDIVIDUAL CORPORATETIME LINE1910s Militarism50s-60s Mass ConsumptionINDIVIDUAL CORPORATEIndividualisation (ME) Agility & ExpertiseProduct is KingMaterialismSustenance Basic ProductsSecurity More Choice90s-00s Knowledge Era & Sustainability2020+ The Good Life & New Models70s-80s Post-Fordism & Oil Crisis AutomationAccess & Services2000+ The Networked Society20s-40s Keynesianism & Fordism SpecialisationSocial AttachmentPre - 1900 IndustrialisationMobility & DiversityMeaning (WE)& WellbeingOpen Dialogue& EngagementTheEvolutionofConsumption–KjaerGlobal©2013StatusSOCIETYKeynes predicted that by 2030 we would only work a 15-hours week as we would have ‘enough to lead the Good Life’THE EVOLUTION OF CONSUMPTION
  • 4. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALIcelandicNaturalHotspring-Photo:KjaerGlobalIcelandicNaturalHotspring-Photo:KjaerGlobalFamilyHolidayinNorway-Photo:HaraldBrekkeSanFranciscoMuseumofModernArt-Rendering:SnøhettaNAVIGATING COMPLEXITYSo how do organisations navigate complexity and connect with people in a meaningful way?
  • 5. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALTHE ‘4P’ MODEL* PEOPLE* PLANET* PURPOSE and then* PROFIT
  • 6. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALTheNationalGalleryLondonandGE-Photo:HaraldBrekkeOnly 20% of brands globally are perceived to have a notable impact on our sense of wellbeing and quality of lifeMEASURING PERFORMANCE kjærGLOBAL
  • 7. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALQ: ARE YOU A ‘LEFT’ OR A ‘RIGHT’ BRAIN THINKER?a)Left Brain thinker (Logic, Analytic, Pragmatic)b)Right Brain thinker (Intuitive, Synthesising, Idealistic)c)I am a combination of both Left and RightPOLL QUESTION
  • 8. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALRIGHT• Intuition• Vision• PossibilistLEFT• Facts• Logic• PragmatistWholeBrainThinking–KjaerGlobal©20132.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFIC1. SCIENTIFIC1. SCIENTIFIC2. SOCIAL2. SOCIAL 3. EMOTIONAL3. EMOTIONAL4. SPIRITUAL4. SPIRITUAL‘Meaningful Brand Performance’ means delivering value in all dimensions in order to engage with peopleMULTIDIMENSIONAL THINKINGTrends Filter
  • 9. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALDigitalNativesGood CauseTrendAtlas–KjaerGlobal©2012UNIVERSAL VALUESCARING ORGANISATIONSMEANINGFUL EXPERIENCESGLOBAL POLITICS & LEGISLATIONS ENVIRONMENT ISSUESA BETTER WORLDQUALITY OF LIFEMindfulness HappinessHuntingBrandEngagementWork/LifeBalanceSocialCapitalCulturalConsumptionEnoughismTheReal Thing2.SOCIAL3.EMOTIONAL4.SPIRITUAL1.SCIENTIFICEMERGENT TECHNOLOGIESInternet ofThingsClean TechBioRevolutionEmpathicLeadershipThe Good LifeConvenienceSocietyLearningCommunitiesCrowdedPlanetClimateChangeAlternativeEnergiesECONOMIC DRIVERSPATCHWORK TRIBESNo AgeSocietyGlobal Citizens FemaleEmpowermentCreativeClassFree-RangeParentsCOMMUNICATION NATIONDialogueDrivenEducation 4.0‘Deep’StorytellingSocialEntrepreneurshipCollaborativeConsumptionPOSITIVE WELLBEINGFoodieCultureAlternativeTreatmentsActiveLeisureUrbanisationBioDiversityConsideredConsumptionIntelligentReductionTheBig SocietyInclusiveDesignTransmediaPlatformsBiomimicryCloudIntelligenceOne PlanetLivingRedefinedFamiliesHealthChallengesResourceShortageSoft Power 
PublicPoliciesTurbulentMarketsRisingEconomiesInnovationHubsNewModelsGeopoliticalIssuesTotalTransparencyTREND ATLAS 2030+
  • 10. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALKEY MACRO TRENDS* RADICAL OPENNESS (Total Transparency & Reputation Economy)* WECONOMICS (Cloud Collaboration & Disruptive Innovation)* ‘BIG-DATA’ NETWORKS (Meaningful Analytics & Multi-Channel)* GLOBAL CITIZENS (Talent Mobility & Network Clusters)* BETAPRENEURSHIP (Creative Communities & Autonomy Economy)* NO AGE SOCIETY (Inclusive Solutions & Lifelong Learning)* SOCIAL CAPITAL (Glocalisation & Authentic Storytelling)* THE GOOD LIFE (Positive Psychology & New Models)
  • 11. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALIn the digital Reputation Economy – organisations have to work harder not only to be noticed, but also to be trustedRADICAL OPENNESS - Total Transparency & Reputation Economy
  • 12. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALCloud Collaboration inspires disruptive innovation and new business models– where agility and scalability ruleWECONOMICS - Cloud Collaboration & Disruptive Innovation
  • 13. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALWindows7Phone’Big Data’ intelligence – gathered by people, organisations, governments and things – brings huge opportunities‘BIG-DATA’ NETWORKS - Meaningful Analytics & Multi-Channel
  • 14. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALThe needs and wants of the Global Citizen will set new standards in virtually all areas of society and businessGLOBAL CITIZENS - Talent Mobility & Network ClustersSource:GlobalTalentRally,CIFS,20101985-2010 GLOBAL WORKFORCE 2.02010-2020 GLOBAL WORKFORCE 3.0
  • 15. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALEntrepreneurship is key to personal autonomy, as well as the welfare state, jobs, innovation and competitivenessBETAPRENEURSHIP- Creative Communities & Autonomy EconomyPhoto:ThePhoto:TheTreehotelTreehotelininHaradsHaradsNorthSwedenNorthSweden
  • 16. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALAccording to the UN, 2 billion people will be aged 60+ by 2050 – 22% of the world population‘NO AGE’ SOCIETY - Inclusive Solutions & Lifelong Learning kjærGLOBALSenseofPurposePhotographbyDavidMcLain,NationalGeographic
  • 17. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALSocial capital is not just the sum of the institutions which underpin a society– it is the glue that holds them togetherSOCIAL CAPITAL - Glocalisation & Authentic StorytellingPhoto:ThePeople’sSupermarketLondon
  • 18. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALPOLL QUESTIONQ: WILL ORGANISATIONS ADOPT A ‘GOOD LIFE’ INDEX BY 2020?a)Absolutelya)Maybea)Not at all
  • 19. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALPhoto:TheSchoolofLifeLondonAs the definition of the ‘Good Life’ goes public, we start to question the conventional way of measuring successTHE GOOD LIFE - Positive Psychology & New Models
  • 20. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALTOMORROW’S INCLUSIVE SOCIETYMEWEEMOTIONALRATIONALREPUTATIONRadical OpennessMULTI-CHANNEL‘Big-Data’ NetworksSOCIAL INNOVATORSINCLUSIVE VISIONARIESCREATIVE ENTREPRENEURSTECH COLLABORATORSINCLUSIVENESSNo Age SocietyTHE4PsMindsetMapIllustration2013©KjaerGlobalGLOCALSocial CapitalNEW MODELSThe Good LifePeople PlanetProfit PurposeAUTONOMYBetapreneurshipMOBILITYGlobal CitizensCOLLABORATIONWeconomics
  • 21. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALkjærGLOBALkjærGLOBALPhoto:TheTreehotelinHaradsNorthSwedenWinners of the future will be the organisations that are agile enough toadopt the 4PsCONCLUSION06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBAL
  • 22. kjærGLOBAL06_2013 | EURO SME 2013 | TIME TO THINK | © KJAER GLOBALkjærGLOBALMy ‘TRENDS MANAGEMENT TOOLKITS’ book is published by Palgrave Macmillan Business in 2014TWITTER: https://twitter.com/kjaerglobalFACEBOOK: http://on.fb.me/16oniCTPINTEREST: http://bit.ly/xiowRELINKEDIN: http://linkd.in/ZfX3ZJFREEDOWNLOAD:http://bit.ly/YFs1KcJOIN OUR COMMUNITY: kjaer-global.comCONTACT ME: alk@kjaer-global.com