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Tourism sector presentation
Tourism sector presentation
Tourism sector presentation
Tourism sector presentation
Tourism sector presentation
Tourism sector presentation
Tourism sector presentation
Tourism sector presentation
Tourism sector presentation
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Tourism sector presentation

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  • 1. Tourism Sector Overview
  • 2. The Best Kept Secret in Destination Tourism With 360km of beautiful , 18 national heritage sites un-spoilt white sand beaches… linked to Sierra Leone’s rich past of both the slave trade …31 protected areas with and as a home for returning unique wildlife including slaves… pygmy …all only 3 hours away hypos, chimpanzees, jungle from Lagos, Africa’s elephants, and many species largest city, 8 hours of birds… away from the US, and 6 hours from Europe… …world-class game fishing, with record …highlight the opportunities for setting tarpon catches… first movers in both leisure and business hospitality in Sierra Leone
  • 3. A History of Interrupted Development... Tourism expanded rapidly during the 1980’s There were a number of international brands operating in country Frantel Hotel Group, Caledonia Hotel Management, Hotel Sofitel and Accor Tourist services were active and expanding Trained guides and industry staff, catamaran tours, fishing expeditions, traditional and cultural experience tours, etc However, the civil conflict of the 1990’s erased the gains that had been made
  • 4. Leaving the Sector Underserved, but Set to Rebound Currently no international brands operating in Sierra Leone Vibrant group of small local entrepreneurs and community organisations currently serving the market A fishing lodge, operated by local entrepreneurs An eco-village, run by a local community Series of guesthouses, run by local operators Leaving the abundant tourism assets of the country primed for development
  • 5. Wide-Ranging Wealth of Tourism Assets... Bunce Island Built in the 17th century, the island was the major collection point for slaves destined for Europe and the Americas Ecotourism Some of the premier locations in West Africa, including Tiwai Island, Outamba Kilimi National Park, Tacaguma Chimpanzee Sanctuary and the Gola Forest Sport Fishing Record breaking sport Freetown fishing of tarpon off Founded in 1787 as the “Province of Freedom”. Mixes heritage Sherbro Island (eg, Old Fourah Bay College), with vibrant nightlife & social scene
  • 6. ...Including West Africa’s Most Stunning Beaches “River No 2, with its mountainous backdrop and Peninsula Sites: glittering oceanic horizon, rivals anywhere on earth Mama Beach Bureh Town for breathtaking coastal grandeur…” – The Observer Tokeh Lakka Beach Critically acclaimed but still underinvested, and almost John Obey entirely untouched Hamilton No. 2 Significant opportunities for high-end tourism lodges, similar to those in other parts of Africa Government is building the required infrastructure to improve access to key beach locations Sites of potential interest
  • 7. Dramatic Step-Change Growth Potential Annual Tourist Arrivals (in ‘000s) 1000.0 “There is nowhere quite like Freetown anywhere else in the 800.0 world…This is real Africa, not 600.0 comparatively clinical South Africa, or package-holiday north Africa - this is 400.0 where the sights, the sounds and 200.0 smells of the continent come alive.” The Observer 0.0 7
  • 8. Supported by a Focused, Motivated Government... The Government of Sierra Leone has a four point strategy for development: 1. Targeted tourism development around the Western Area Peninsula 2. Institutional capacity building within the MoT, NTB and the Hotel/Tourism School 3. Government reforms to ease difficulties of investing in Sierra Leone 4. Review and upgrade of tourism related regulation 8
  • 9. Exciting Opportunities for Investment Cape Sierra State owned Hotel leased to NASSIT since February 2009 for 25 years with Hotel an option of renewal of 25 years. Hotel to be rehabilitated to 4 star rating. Brookfields State owned Hotel close to city centre with 100 rooms. Hotel to be Hotel upgraded to 3 star rating and operated also as a Training Institute for the Tourism and Hospitality Industry Lakka Former tourist resort with a great beach location close to Freetown. Local Cotton Club joint venture partner/site owner looking to partner with investors. Tokeh On one of the best beaches of Western Peninsular, presented as 4 star Resort international standard with extensive facility mix (spa, indoor sports facility, extensive water sports and pier for direct boat access to Lungi Airport). Konakridee A beautiful resort environment with a variety of recreational activities. Resort Located close to the Lungi International Airport, the project will include a (MAPE Project) beach hotel (such as villas and chalets), presidential accommodation etc

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