2. • US iPad users, 2010-2015:
• - 2010: 11.5 million
• - 2011: 28.0 million (+143.9%)
• - 2012: 53.2 million (+90.1%)
• - 2013: 70.5 million (+32.6%)
• - 2014: 81.1 million (+15.1%)
• - 2015: 90.8 million (+11.9%)
3. • Mobile Content Usage (3 Month Avg. Ending Dec. 2011) -
Total US Mobile Subscribers (Smartphone & Non-Smartphone)
Ages 13+:
• - Sent text message to another phone: 74.1% (-0.5
percentage point compared to the 3 month avg. Ending Jan
2012)
• - Used downloaded apps: 50.2% (+1.6)
• - Used browser: 49.0% (+0.5)
• - Accessed social networking site or blog: 36.0% (+0.3)
• - Played Games: 33.1% (+1.3)
• - Listened to music on mobile phone: 25.8% (+1.3)
4. • “As you can see, both smart phones and tablets combine
to create a market much larger than the current web. A
larger market means significantly more opportunities to
make money by providing value. One such way we as
internet marketers can provide value is to optimize our
websites for mobile phones and tablets.”
5. • “I believe that special mobile websites is like sticking
plaster over the problem; we generally shouldn’t have
separate mobile websites, anymore than we should have
separate screen reader websites. The reason many “full
websites” are unusable on mobile phones is because
many full websites are unusable on any device.”
6. Ten Ways Mobile Sites are Different
• Content Prioritization
• Vertical Instead of Horizontal Navigation
• Bars, Tabs, and Hypertext
• Text and Graphics
• Contextual and Global Navigation
• Footers
• Breadcrumbs
• Progress Indicator
• Integration with Phone Functions
• Localized & Personalized Search
11. REFERENCES
• Ma, S. (21 Mar, 2011). 10 Ways Mobile Sites Are Different from Desktop Web Sites. Retrieved
from http
://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-
sites.php
• eMarketer. (Jan, 2011) Retrieved fromhttp
://www.newmediatrendwatch.com/markets-by-country/17-usa/855-mobile-devices?start=1
• Seo Site Checkup. (12 Aug, 2011). Retrieved from http://www.seositecheckup.com/articles/147
• Lawson, B. (19 Apr, 2012). Why We Shouldn’t Make Separate Mobile Websites. Retrieved from
http://mobile.smashingmagazine.com/2012/04/19/why-we-shouldnt-make-separate-mobile-
websites/
• Manjoo, F. (21 Aug, 2012). Forget the Desktop. Retrieved
fromhttp://www.slate.com/articles/technology/technology/2012/08/web_design_for_tablets_forget
_the_desktop_smartphone_and_tablet_sites_should_come_first_.html
Editor's Notes
According to New Media Trend Watch, compared to iPads, overall tablet usage is rising more quickly.
234 million Americans age 13 and older used mobile devices for the three-month average period ending in April 2012.
According to seo site checkup.com, “As you can see, both smart phones and tablets combine to create a market much larger than the current web. A larger market means significantly more opportunities to make money by providing value. One such way we as internet marketers can provide value is to optimize our websites for mobile phones and tablets.”
When you think about how much information is on a website that is basically useless, imagine having the same effect on a mobile device. Which is why I believe that websites should review and redo their websites to make them mobile/tablet device friendly versus adding a whole new site of the same information.
When looking at the different ways that mobile sites are different, as shown on uxmatters.com, Shanshan Ma talks about these then differences. Content Prioritization is one that I want to talk about.
When you look at all the content that is applied to a regular PC website, there is a lot of information and so when creating a mobile site, you have to look at what information is most necessary. On the right side you see a picture of Orbitz.com’s regular website and on the left you see a picture of Orbitz mobile site.
Years ago when looking at a place to stop when on the road, it was great if a place offered an internet connection. Now almost everywhere you look you find that Wi-Fi is offered, even at most fast food restaurants now. Thanks to Wi-Fi, it has been so easy for people to use their tablets and mobile networks anywhere.
There are some websites that don’t do very well when looked up on a mobile device, whether from too much content like Pepsi, or from too many tabs such as the Amazon Marketplace.
It is great when you see websites that have been optimized to work well with a mobile device.
