5 Reasons Why a Marketing Plan is Essential1. Directs your focus & keeps you on a clearly defined path.2. Forces you to articulate concrete, measurable benchmarks.3. Provides a definitive means of measuring progress vs. benchmarks.4. Doubles as a pithy overview of your work to engage others.5. Makes it easy to draft your day-by-day work plan.
Your Marketing Plan Template1. Goals2. Benchmarks and Measures3. Situation Analysis4. Target Audiences5. Calls to Action6. Framing the Message7. Strategies8. Tactics9. Resources10.Work plan
DIY Communications AuditCompare to “Best Practices”Download This from MyNTC
Do our communicationspresent a unified brandto our supportersacross channels?
Do our communicationspresent consistentmessages and calls toaction to our supportersacross channels?
What needs to change inthe next three monthsand by this time nextyear?
What Changed?Governance Changing Tweaked Strategic Plan Organization Report Board mission & Staff Buy-in statement Moving marketing from support function to strategic tool
Our Marketing Strategy Dictates How, Why and How Much Supporting Budget Justified Web Document forExecutive Director Designer Council Marketing Negotiations Expense Choices Going Forward Work Plan Guided by aUnfunded Liability: Inevitable Marketing Easement Fundraising & Donor Strategy in Stewardship Relationships Council’s Endowment Fund Best Interest
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