Getting Your Message  Out Electronically: Blogs, Podcasts, and Webinars  Presented by Kivi Leroux Miller  2008 National Sm...
Me Online
Nonprofits Are Already Online Whether You Know It or Not!
Nonprofits Are Also Here
Who Else Is Online? Source: Pew Internet & American Life Project Tracking Surveys
What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 91%  Use a search engine  (41% daily)  83...
What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 66%  Buy a product  (6% daily) 53%  Banki...
What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 32%  Rate product, service  or person  (4...
What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 92%  E-mail  (60% daily) 48%  Watch a vid...
. . . and Raising $$$ for You?
This is Web 2.0 Flickr: fuzzyjay Flickr: subramanyan
It’s Not Just for Big, National Orgs!
Small, Grassroots Wins!
Slide borrowed from Beth Kanter -- Slideshare.net/kanter
<ul><li>Don’t wait for Gen X and Gen Y to age. </li></ul>What Are You Waiting For? Get ready now – The ol’ folk will get n...
What You Get Out of It Flickr: shira golding
<ul><li>It’s Still a Conversation. </li></ul><ul><li>It’s Still a Relationship. </li></ul><ul><li>It’s Just with New Tools...
Web 2.0 Makes This Easier Patron Participant Page Viewer Researching, reading, lurking Commenting, posting, subscribing,  ...
Patrons Raise Friends & Funds
<ul><li>Blogs </li></ul><ul><li>Webinars </li></ul><ul><li>Podcasts </li></ul>Today’s Three Tools And then a strategy for ...
Blogging Show & Tell  Nonprofit Blogs:  Nonprofit Blog Exchange, Philanthropy Journal’s Give & Take,  Alltop’s Nonprofit P...
<ul><li>“ Short and sweet” is great. </li></ul><ul><li>Search engines love blogs. </li></ul><ul><li>Can replace website an...
<ul><li>What Works for Working Parents  </li></ul><ul><li>Daycare in Danville </li></ul><ul><li>Ready, Set, Kindergarten! ...
<ul><li>Post regularly. </li></ul><ul><li>Show some personality. </li></ul><ul><li>Be responsive. </li></ul>Tips for Blogg...
Webinars Show & Tell Webinar Tools: ReadyTalk, GotoWebinar Nonprofit Webinars: Nonprofit Technology Network http://del.ici...
<ul><li>Everyone can participate. </li></ul><ul><li>Respond quickly. </li></ul><ul><li>Archive access 24/7. </li></ul>Bene...
<ul><li>Continuing education for  providers. </li></ul><ul><li>How-to’s for parents (e.g. find a good daycare). </li></ul>...
<ul><li>Keep slides moving. </li></ul><ul><li>Build in interactivity. </li></ul><ul><li>Practice!!! </li></ul>Flickr: Jonl...
Podcasting Show & Tell Podcasting Tools: Audacity, Libsyn, Podcastalley.com Nonprofit Podcasts: iTunes searches  http://de...
 
 
<ul><li>Great for those on-the-go.  </li></ul><ul><li>Subscribing is easy – RSS like blogs. </li></ul><ul><li>Low-tech pro...
<ul><li>Interviews with leaders in the field. </li></ul><ul><li>Quick tips for parents or providers. </li></ul><ul><li>Sha...
<ul><li>Good content rules! </li></ul><ul><li>Script it out. </li></ul><ul><li>Think in terms of a series. </li></ul><ul><...
It’s All  About Them,   Not You!
Five-Step Online Strategy
<ul><li>If Your Website Sucks, Fix It </li></ul>Flickr: bqw
<ul><li>Domain Name Make Sense? </li></ul><ul><li>Know Where Am I? </li></ul><ul><li>Clear Path for Top Questions/Actions?...
<ul><li>Build Your Email & RSS Lists Everywhere, All the Time </li></ul>Flickr: fuzzyjay
<ul><li>Create Tools and Great Content for Your  Biggest Fans </li></ul>Flickr: brendio
<ul><li>Dip into Social Media – But Dive into One Tool </li></ul>Flickr: emutree
<ul><li>Measure, Learn and Adjust </li></ul>Flickr: hoyasmeg
Got Social Media Questions? http://beth.typepad.com
Learn More
Will You Get on Board? Flickr: imageMD
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Online Marketing: Blogs, Webinars, and Podcasts

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Presentation given at the 2008 National Smart Start Conference, Greensboro, NC, May 2008

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  • Find out who’s in the audience Do they want online marketing or these tools specifically? How many are nonprofits?
  • Online Marketing: Blogs, Webinars, and Podcasts

    1. 1. Getting Your Message Out Electronically: Blogs, Podcasts, and Webinars Presented by Kivi Leroux Miller 2008 National Smart Start Conference Greensboro, North Carolina
    2. 2. Me Online
    3. 3. Nonprofits Are Already Online Whether You Know It or Not!
    4. 4. Nonprofits Are Also Here
    5. 5. Who Else Is Online? Source: Pew Internet & American Life Project Tracking Surveys
    6. 6. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 91% Use a search engine (41% daily) 83% Research interests (29% daily) 71% Get news (37% daily) 36% Use Wikipedia (8% daily) 12% Download a podcast (1% daily) Getting Answers
    7. 7. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 66% Buy a product (6% daily) 53% Banking (21% daily) 18% Donate to charity (1% daily) Spending Money
    8. 8. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 32% Rate product, service or person (4% daily) 22% Post comments to website, blog or photo site (3% daily) Sharing Opinions
    9. 9. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 92% E-mail (60% daily) 48% Watch a video (15% daily) 35% Texting on a cell (11% daily) 16% Social networking sites (9% daily) Connecting & Conversing
    10. 10. . . . and Raising $$$ for You?
    11. 11. This is Web 2.0 Flickr: fuzzyjay Flickr: subramanyan
    12. 12. It’s Not Just for Big, National Orgs!
    13. 13. Small, Grassroots Wins!
    14. 14. Slide borrowed from Beth Kanter -- Slideshare.net/kanter
    15. 15. <ul><li>Don’t wait for Gen X and Gen Y to age. </li></ul>What Are You Waiting For? Get ready now – The ol’ folk will get new tools.
    16. 16. What You Get Out of It Flickr: shira golding
    17. 17. <ul><li>It’s Still a Conversation. </li></ul><ul><li>It’s Still a Relationship. </li></ul><ul><li>It’s Just with New Tools </li></ul>Same Work; New Space Flickr: Sister72
    18. 18. Web 2.0 Makes This Easier Patron Participant Page Viewer Researching, reading, lurking Commenting, posting, subscribing, tagging, following Volunteering, donating, evangelizing But You Have to Let Go to Get the Best Results!
    19. 19. Patrons Raise Friends & Funds
    20. 20. <ul><li>Blogs </li></ul><ul><li>Webinars </li></ul><ul><li>Podcasts </li></ul>Today’s Three Tools And then a strategy for how to put it all together . . . Cafepress.com
    21. 21. Blogging Show & Tell Nonprofit Blogs: Nonprofit Blog Exchange, Philanthropy Journal’s Give & Take, Alltop’s Nonprofit Page, and Early Childhood Education Examples Blogging Tools: Blogger or Wordpress.com – You’re blogging in minutes Widgets for Your Blog/Website: Flickr – Share Photos YouTube – Share Video Slideshare.net – Share PowerPoints http://del.icio.us/ecoscribe/nonprofit-blogs
    22. 22. <ul><li>“ Short and sweet” is great. </li></ul><ul><li>Search engines love blogs. </li></ul><ul><li>Can replace website and e-newsletter. </li></ul>Benefits of Blogging Flickr: A Surroca
    23. 23. <ul><li>What Works for Working Parents </li></ul><ul><li>Daycare in Danville </li></ul><ul><li>Ready, Set, Kindergarten! </li></ul>Smart Start Blogging Niches Flickr: wiccked
    24. 24. <ul><li>Post regularly. </li></ul><ul><li>Show some personality. </li></ul><ul><li>Be responsive. </li></ul>Tips for Blogging Success Flickr: Sister72 ThinkGeek.com
    25. 25. Webinars Show & Tell Webinar Tools: ReadyTalk, GotoWebinar Nonprofit Webinars: Nonprofit Technology Network http://del.icio.us/ecoscribe/webinars
    26. 26. <ul><li>Everyone can participate. </li></ul><ul><li>Respond quickly. </li></ul><ul><li>Archive access 24/7. </li></ul>Benefits of Webinars Flickr: kitseeborg
    27. 27. <ul><li>Continuing education for providers. </li></ul><ul><li>How-to’s for parents (e.g. find a good daycare). </li></ul><ul><li>How to use software or fill out forms. </li></ul>Smart Start Webinar Niches Flickr: old shoe woman
    28. 28. <ul><li>Keep slides moving. </li></ul><ul><li>Build in interactivity. </li></ul><ul><li>Practice!!! </li></ul>Flickr: Jonl Tips for Successful Webinars
    29. 29. Podcasting Show & Tell Podcasting Tools: Audacity, Libsyn, Podcastalley.com Nonprofit Podcasts: iTunes searches http://del.icio.us/ecoscribe/nonprofit-podcasts
    30. 32. <ul><li>Great for those on-the-go. </li></ul><ul><li>Subscribing is easy – RSS like blogs. </li></ul><ul><li>Low-tech production is OK. </li></ul><ul><li>No worries about visuals. </li></ul>Benefits of Podcasting Flickr: OllyHart
    31. 33. <ul><li>Interviews with leaders in the field. </li></ul><ul><li>Quick tips for parents or providers. </li></ul><ul><li>Share speeches. </li></ul><ul><li>Success stories. </li></ul>Smart Start Podcast Niches Flickr: Zoomar Cafepress.com
    32. 34. <ul><li>Good content rules! </li></ul><ul><li>Script it out. </li></ul><ul><li>Think in terms of a series. </li></ul><ul><li>Spend time on promotion. </li></ul>Tips for Successful Podcasts Flickr: Zoomar
    33. 35. It’s All About Them, Not You!
    34. 36. Five-Step Online Strategy
    35. 37. <ul><li>If Your Website Sucks, Fix It </li></ul>Flickr: bqw
    36. 38. <ul><li>Domain Name Make Sense? </li></ul><ul><li>Know Where Am I? </li></ul><ul><li>Clear Path for Top Questions/Actions? </li></ul><ul><li>Images? </li></ul><ul><li>Donate Online? </li></ul><ul><li>Email Capture? </li></ul><ul><li>People Featured? </li></ul><ul><li>Stories on Need or Success? </li></ul><ul><li>Easy to Contact Staff? </li></ul><ul><li>Google Keywords on Target? </li></ul>10-Point Basic Website Check
    37. 39. <ul><li>Build Your Email & RSS Lists Everywhere, All the Time </li></ul>Flickr: fuzzyjay
    38. 40. <ul><li>Create Tools and Great Content for Your Biggest Fans </li></ul>Flickr: brendio
    39. 41. <ul><li>Dip into Social Media – But Dive into One Tool </li></ul>Flickr: emutree
    40. 42. <ul><li>Measure, Learn and Adjust </li></ul>Flickr: hoyasmeg
    41. 43. Got Social Media Questions? http://beth.typepad.com
    42. 44. Learn More
    43. 45. Will You Get on Board? Flickr: imageMD

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