Online Marketing: Blogs, Webinars, and Podcasts

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    Notes on slide 1

    Find out who’s in the audience Do they want online marketing or these tools specifically? How many are nonprofits?

    8 Favorites & 1 Group

    Online Marketing: Blogs, Webinars, and Podcasts - Presentation Transcript

    1. Getting Your Message Out Electronically: Blogs, Podcasts, and Webinars Presented by Kivi Leroux Miller 2008 National Smart Start Conference Greensboro, North Carolina
    2. Me Online
    3. Nonprofits Are Already Online Whether You Know It or Not!
    4. Nonprofits Are Also Here
    5. Who Else Is Online? Source: Pew Internet & American Life Project Tracking Surveys
    6. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 91% Use a search engine (41% daily) 83% Research interests (29% daily) 71% Get news (37% daily) 36% Use Wikipedia (8% daily) 12% Download a podcast (1% daily) Getting Answers
    7. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 66% Buy a product (6% daily) 53% Banking (21% daily) 18% Donate to charity (1% daily) Spending Money
    8. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 32% Rate product, service or person (4% daily) 22% Post comments to website, blog or photo site (3% daily) Sharing Opinions
    9. What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 92% E-mail (60% daily) 48% Watch a video (15% daily) 35% Texting on a cell (11% daily) 16% Social networking sites (9% daily) Connecting & Conversing
    10. . . . and Raising $$$ for You?
    11. This is Web 2.0 Flickr: fuzzyjay Flickr: subramanyan
    12. It’s Not Just for Big, National Orgs!
    13. Small, Grassroots Wins!
    14. Slide borrowed from Beth Kanter -- Slideshare.net/kanter
      • Don’t wait for Gen X and Gen Y to age.
      What Are You Waiting For? Get ready now – The ol’ folk will get new tools.
    15. What You Get Out of It Flickr: shira golding
      • It’s Still a Conversation.
      • It’s Still a Relationship.
      • It’s Just with New Tools
      Same Work; New Space Flickr: Sister72
    16. Web 2.0 Makes This Easier Patron Participant Page Viewer Researching, reading, lurking Commenting, posting, subscribing, tagging, following Volunteering, donating, evangelizing But You Have to Let Go to Get the Best Results!
    17. Patrons Raise Friends & Funds
      • Blogs
      • Webinars
      • Podcasts
      Today’s Three Tools And then a strategy for how to put it all together . . . Cafepress.com
    18. Blogging Show & Tell Nonprofit Blogs: Nonprofit Blog Exchange, Philanthropy Journal’s Give & Take, Alltop’s Nonprofit Page, and Early Childhood Education Examples Blogging Tools: Blogger or Wordpress.com – You’re blogging in minutes Widgets for Your Blog/Website: Flickr – Share Photos YouTube – Share Video Slideshare.net – Share PowerPoints http://del.icio.us/ecoscribe/nonprofit-blogs
      • “ Short and sweet” is great.
      • Search engines love blogs.
      • Can replace website and e-newsletter.
      Benefits of Blogging Flickr: A Surroca
      • What Works for Working Parents
      • Daycare in Danville
      • Ready, Set, Kindergarten!
      Smart Start Blogging Niches Flickr: wiccked
      • Post regularly.
      • Show some personality.
      • Be responsive.
      Tips for Blogging Success Flickr: Sister72 ThinkGeek.com
    19. Webinars Show & Tell Webinar Tools: ReadyTalk, GotoWebinar Nonprofit Webinars: Nonprofit Technology Network http://del.icio.us/ecoscribe/webinars
      • Everyone can participate.
      • Respond quickly.
      • Archive access 24/7.
      Benefits of Webinars Flickr: kitseeborg
      • Continuing education for providers.
      • How-to’s for parents (e.g. find a good daycare).
      • How to use software or fill out forms.
      Smart Start Webinar Niches Flickr: old shoe woman
      • Keep slides moving.
      • Build in interactivity.
      • Practice!!!
      Flickr: Jonl Tips for Successful Webinars
    20. Podcasting Show & Tell Podcasting Tools: Audacity, Libsyn, Podcastalley.com Nonprofit Podcasts: iTunes searches http://del.icio.us/ecoscribe/nonprofit-podcasts
    21.  
    22.  
      • Great for those on-the-go.
      • Subscribing is easy – RSS like blogs.
      • Low-tech production is OK.
      • No worries about visuals.
      Benefits of Podcasting Flickr: OllyHart
      • Interviews with leaders in the field.
      • Quick tips for parents or providers.
      • Share speeches.
      • Success stories.
      Smart Start Podcast Niches Flickr: Zoomar Cafepress.com
      • Good content rules!
      • Script it out.
      • Think in terms of a series.
      • Spend time on promotion.
      Tips for Successful Podcasts Flickr: Zoomar
    23. It’s All About Them, Not You!
    24. Five-Step Online Strategy
      • If Your Website Sucks, Fix It
      Flickr: bqw
      • Domain Name Make Sense?
      • Know Where Am I?
      • Clear Path for Top Questions/Actions?
      • Images?
      • Donate Online?
      • Email Capture?
      • People Featured?
      • Stories on Need or Success?
      • Easy to Contact Staff?
      • Google Keywords on Target?
      10-Point Basic Website Check
      • Build Your Email & RSS Lists Everywhere, All the Time
      Flickr: fuzzyjay
      • Create Tools and Great Content for Your Biggest Fans
      Flickr: brendio
      • Dip into Social Media – But Dive into One Tool
      Flickr: emutree
      • Measure, Learn and Adjust
      Flickr: hoyasmeg
    25. Got Social Media Questions? http://beth.typepad.com
    26. Learn More
    27. Will You Get on Board? Flickr: imageMD

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