Getting Your Message Out Electronically: Blogs, Podcasts, and Webinars Presented by Kivi Leroux Miller 2008 National Smart Start Conference Greensboro, North Carolina

Me Online

Nonprofits Are Already Online Whether You Know It or Not!

Nonprofits Are Also Here

Who Else Is Online? Source: Pew Internet & American Life Project Tracking Surveys

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 91% Use a search engine (41% daily) 83% Research interests (29% daily) 71% Get news (37% daily) 36% Use Wikipedia (8% daily) 12% Download a podcast (1% daily) Getting Answers

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 66% Buy a product (6% daily) 53% Banking (21% daily) 18% Donate to charity (1% daily) Spending Money

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 32% Rate product, service or person (4% daily) 22% Post comments to website, blog or photo site (3% daily) Sharing Opinions

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 92% E-mail (60% daily) 48% Watch a video (15% daily) 35% Texting on a cell (11% daily) 16% Social networking sites (9% daily) Connecting & Conversing

. . . and Raising $$$ for You?

This is Web 2.0 Flickr: fuzzyjay Flickr: subramanyan

It’s Not Just for Big, National Orgs!

Small, Grassroots Wins!

Slide borrowed from Beth Kanter -- Slideshare.net/kanter

Don’t wait for Gen X and Gen Y to age. What Are You Waiting For? Get ready now – The ol’ folk will get new tools.

Don’t wait for Gen X and Gen Y to age.

What You Get Out of It Flickr: shira golding

It’s Still a Conversation. It’s Still a Relationship. It’s Just with New Tools Same Work; New Space Flickr: Sister72

It’s Still a Conversation.

It’s Still a Relationship.

It’s Just with New Tools

Web 2.0 Makes This Easier Patron Participant Page Viewer Researching, reading, lurking Commenting, posting, subscribing, tagging, following Volunteering, donating, evangelizing But You Have to Let Go to Get the Best Results!

Patrons Raise Friends & Funds

Blogs Webinars Podcasts Today’s Three Tools And then a strategy for how to put it all together . . . Cafepress.com

Blogs

Webinars

Podcasts

Blogging Show & Tell Nonprofit Blogs: Nonprofit Blog Exchange, Philanthropy Journal’s Give & Take, Alltop’s Nonprofit Page, and Early Childhood Education Examples Blogging Tools: Blogger or Wordpress.com – You’re blogging in minutes Widgets for Your Blog/Website: Flickr – Share Photos YouTube – Share Video Slideshare.net – Share PowerPoints http://del.icio.us/ecoscribe/nonprofit-blogs

“ Short and sweet” is great. Search engines love blogs. Can replace website and e-newsletter. Benefits of Blogging Flickr: A Surroca

“ Short and sweet” is great.

Search engines love blogs.

Can replace website and e-newsletter.

What Works for Working Parents Daycare in Danville Ready, Set, Kindergarten! Smart Start Blogging Niches Flickr: wiccked

What Works for Working Parents

Daycare in Danville

Ready, Set, Kindergarten!

Post regularly. Show some personality. Be responsive. Tips for Blogging Success Flickr: Sister72 ThinkGeek.com

Post regularly.

Show some personality.

Be responsive.

Webinars Show & Tell Webinar Tools: ReadyTalk, GotoWebinar Nonprofit Webinars: Nonprofit Technology Network http://del.icio.us/ecoscribe/webinars

Everyone can participate. Respond quickly. Archive access 24/7. Benefits of Webinars Flickr: kitseeborg

Everyone can participate.

Respond quickly.

Archive access 24/7.

Continuing education for providers. How-to’s for parents (e.g. find a good daycare). How to use software or fill out forms. Smart Start Webinar Niches Flickr: old shoe woman

Continuing education for providers.

How-to’s for parents (e.g. find a good daycare).

How to use software or fill out forms.

Keep slides moving. Build in interactivity. Practice!!! Flickr: Jonl Tips for Successful Webinars

Keep slides moving.

Build in interactivity.

Practice!!!

Podcasting Show & Tell Podcasting Tools: Audacity, Libsyn, Podcastalley.com Nonprofit Podcasts: iTunes searches http://del.icio.us/ecoscribe/nonprofit-podcasts

Great for those on-the-go. Subscribing is easy – RSS like blogs. Low-tech production is OK. No worries about visuals. Benefits of Podcasting Flickr: OllyHart

Great for those on-the-go.

Subscribing is easy – RSS like blogs.

Low-tech production is OK.

No worries about visuals.

Interviews with leaders in the field. Quick tips for parents or providers. Share speeches. Success stories. Smart Start Podcast Niches Flickr: Zoomar Cafepress.com

Interviews with leaders in the field.

Quick tips for parents or providers.

Share speeches.

Success stories.

Good content rules! Script it out. Think in terms of a series. Spend time on promotion. Tips for Successful Podcasts Flickr: Zoomar

Good content rules!

Script it out.

Think in terms of a series.

Spend time on promotion.

It’s All About Them, Not You!

Five-Step Online Strategy

If Your Website Sucks, Fix It Flickr: bqw

If Your Website Sucks, Fix It

Domain Name Make Sense? Know Where Am I? Clear Path for Top Questions/Actions? Images? Donate Online? Email Capture? People Featured? Stories on Need or Success? Easy to Contact Staff? Google Keywords on Target? 10-Point Basic Website Check

Domain Name Make Sense?

Know Where Am I?

Clear Path for Top Questions/Actions?

Images?

Donate Online?

Email Capture?

People Featured?

Stories on Need or Success?

Easy to Contact Staff?

Google Keywords on Target?

Build Your Email & RSS Lists Everywhere, All the Time Flickr: fuzzyjay

Build Your Email & RSS Lists Everywhere, All the Time

Create Tools and Great Content for Your Biggest Fans Flickr: brendio

Create Tools and Great Content for Your Biggest Fans

Dip into Social Media – But Dive into One Tool Flickr: emutree

Dip into Social Media – But Dive into One Tool

Measure, Learn and Adjust Flickr: hoyasmeg

Measure, Learn and Adjust

Got Social Media Questions? http://beth.typepad.com

Learn More

Will You Get on Board? Flickr: imageMD