Using Online Tools to Market Your Land Trust Presented by Kivi Leroux Miller Southeast Land Trust Conference March 2008, Montreat, NC

Me Online

You Are Already Online Whether You Know It or Not!

Nonprofits Are Also Here

Who Else Is Online? Source: Pew Internet & American Life Project Tracking Surveys

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 91% Use a search engine 83% Research interests 71% Get news 36% Use Wikipedia Getting Answers

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 66% Buy a product 53% Banking 18% Donate to charity Spending Money

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 32% Rate product, service or person 22% Post comments to website, blog or photo site Sharing Opinions

What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys 92% E-mail 48% Watch a video 35% Texting on a cell 16% Social networking sites Connecting & Conversing

. . . and Raising $$$ for You?

It’s Not Just for Big, National Orgs!

Small, Grassroots Wins!

Slide borrowed from Beth Kanter -- Slideshare.net/kanter

Don’t wait for Gen X and Gen Y to age. What Are You Waiting For? Get ready now – The ol’ folk will get new tools.

Don’t wait for Gen X and Gen Y to age.

What You Get Out of It Flickr: shira golding

It’s Still a Conversation. It’s Still a Relationship. It’s Just with New Tools Same Work; New Space Flickr: Sister72

It’s Still a Conversation.

It’s Still a Relationship.

It’s Just with New Tools

Web 2.0 Makes This Easier Patron Participant Page Viewer Researching, reading, lurking Commenting, posting, subscribing, tagging, following Volunteering, donating, evangelizing But You Have to Let Go to Get the Best Results!

Patrons Raise Friends & Funds

Show & Tell Lightening Round! Online Community Building Tools Here’s Where We Went, If You Are Looking at This Later . . . For Your Website/Blog: Flickr Badges – Your Photos and Theirs YouTube (on TNC site and YouTube) Slideshare.net – Share Presentations CoverItLive.com – Take People with You Blogging: Blogger or Wordpress.com – You’re blogging in minutes Social Media: Digg and StumbleUpon – Huge traffic HSUS LOL Seals on HSUS.org and Flickr Land Trust Marketing Wiki Social Networking: Facebook Profiles for Land Trusts, Conversation with TNC’s J. Coleman Eons – Boomer Social Network LinkedIn Answers - on Land Trust Websites Change.org – new on the scene Twitter – Professional development Mobile Tools: Utterz – Reporting live with photos/audio FishPhone – The future on the phone?

It’s All About Them, Not You!

Five-Step Online Strategy

If Your Website Sucks, Fix It Flickr: bqw

If Your Website Sucks, Fix It

Domain Name Make Sense? Know Where Am I? Clear Path for Top Questions/Actions? Images? Donate Online? Email Capture? People Featured? Stories on Need or Success? Easy to Contact Staff? Google Keywords on Target? 10-Point Basic Website Check

Domain Name Make Sense?

Know Where Am I?

Clear Path for Top Questions/Actions?

Images?

Donate Online?

Email Capture?

People Featured?

Stories on Need or Success?

Easy to Contact Staff?

Google Keywords on Target?

Build Your Email & RSS Lists Everywhere, All the Time Flickr: fuzzyjay

Build Your Email & RSS Lists Everywhere, All the Time

Create Tools and Great Content for Your Biggest Fans Flickr: brendio

Create Tools and Great Content for Your Biggest Fans

Dip into Social Media – But Dive into One Tool Flickr: emutree

Dip into Social Media – But Dive into One Tool

Measure, Learn and Adjust Flickr: hoyasmeg

Measure, Learn and Adjust

http://del.icio.us/ecoscribe/land-trusts-marketing http://del.icio.us/ecoscribe/online-marketing http://landtrustmarketing.wetpaint.com/ Learn More

http://del.icio.us/ecoscribe/land-trusts-marketing

http://del.icio.us/ecoscribe/online-marketing

http://landtrustmarketing.wetpaint.com/

Will You Get on Board? Flickr: imageMD