Nonprofit Website Basics: A 10-Point Checklist Presented by Kivi Leroux Miller Flickr: =.=Alex Lin

Who’s Online? Source: Pew Internet & American Life Project Tracking Surveys 75% of U.S. Adults 85% of age 30-49; 72% of age 50-64 61% of households making less than $30K

75% of U.S. Adults

85% of age 30-49; 72% of age 50-64

61% of households making less than $30K

Getting Answers Spending Money Sharing Opinions Connecting & Conversing What Are We Doing? Source: Pew Internet & American Life Project Tracking Surveys

Getting Answers

Spending Money

Sharing Opinions

Connecting & Conversing

“ Yes, we have a website, but it sucks.” Flickr: bqw

“ Yes, we have a website, but it sucks.”

“ It’s OK. You can fix it.” Flickr: GodzillaRockit

“ It’s OK.

You can fix it.”

Just Remember: It’s All About Them, Not You!

Domain Name Make Sense? Flickr: violet83

Domain Name Make Sense?

Know Where I Am? Flickr: Billy_V

Know Where I Am?

Clear Path to Top Questions & Actions? Flickr: xeeliz

Clear Path to Top Questions & Actions?

Lots of Good Images? Flickr: Peter Gene

Lots of Good Images?

Donate Online? Flickr: Leo Reynolds

Donate Online?

Ways to Capture Email? Flickr: bqw

Ways to Capture Email?

Are People Featured? Flickr: Andrei Z

Are People Featured?

Good Stories? Flickr: CCCI Youth Group

Good Stories?

Easy to Contact Real People? Flickr: cmorran123

Easy to Contact Real People?

Keywords on Target? Flickr: bqw

Keywords on Target?

https://adwords.google.com/select/KeywordToolExternal

www.asc3.org

www.nsccl.org

www.itec3.org

It’s Still a Conversation. It’s Still a Relationship. It’s Just with New Tools Same Work; New Space Flickr: Sister72

It’s Still a Conversation.

It’s Still a Relationship.

It’s Just with New Tools