Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nonprofit Marketing Trends 2014: What to Ignore, What to Embrace

2,597
views

Published on

Delivered at AMA Cause Camp 2014 in Lincoln, Nebraska on April 4, 2014. Participants held up a colored index card to indicate their answer to each question posed in the deck. Play along at home! Come …

Delivered at AMA Cause Camp 2014 in Lincoln, Nebraska on April 4, 2014. Participants held up a colored index card to indicate their answer to each question posed in the deck. Play along at home! Come up with your answer before you click the slide to see mine.

Published in: Business, Technology

0 Comments
17 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,597
On Slideshare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
46
Comments
0
Likes
17
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Nonprofit Marketing Trends 2014
  • 2. Nonprofit Marketing Guide.com Kivi Leroux Miller Author, Trainer, and Adviser @kivilm
  • 3. Are we Normal?
  • 4. Can We Stop?
  • 5. Do We Have To?
  • 6. Past ?
  • 7. 2-3 Year Communications Plans are standard.
  • 8. 2-3 Year Communications Plans are standard. Things are changing too fast. Plan 12-18 months out, with editorial calendaring 3-6 months at a time.
  • 9. The average length of written content is 500-700 words.
  • 10. The average length of written content is 500-700 words. Shorter content wins – except when it doesn’t (Fans and Google like depth and details).
  • 11. The idea of “nonprofit marketing” is poorly understood.
  • 12. The idea of “nonprofit marketing” is poorly understood. Many executives and boards still don’t get it. And “it” is very diverse (hard to understand) and often not tied to goals (our fault).
  • 13. Present
  • 14. Direct mail communications frequency is going down.
  • 15. Direct mail communications frequency is going down. No significant differences over the four years we’ve done the Trends report (2011-2014).
  • 16. Email communications frequency is going up.
  • 17. Email communications frequency is going up. No significant differences over the four years we’ve done the Trends report (2011-2014).
  • 18. Future
  • 19. Donor retention will overtake acquisition as a top priority.
  • 20. It’s much more cost-effective and better data management and list segmentation will make it much, much easier. Donor retention will overtake acquisition as a top priority.
  • 21. Facebook will continue to take up a lot of time for nonprofit communicators.
  • 22. Facebook will continue to take up a lot of time for nonprofit communicators. Orgs/Brands will either abandon it, or stay and become much more strategic and selective.
  • 23. Your website management skills will determine your success online.
  • 24. Your website management skills will determine your success online. It’s the only real estate you really control, and like a homeowner, you are expected to maintain it well.
  • 25. Obsessive focus on your SEO (search engine optimization) will pay off big.
  • 26. Obsessive focus on your SEO (search engine optimization) will pay off big. It’s too hard to keep up with the ever-changing algorithms. Focus on good content marketing, and SEO will take care of itself.
  • 27. Nonprofits will be expected to have apps.
  • 28. Nonprofits will be expected to have apps. Mobile/responsive websites and emails are far more important now, but this is one to watch.
  • 29. Print will die as a major communications channel for nonprofits.
  • 30. Print will die as a major communications channel for nonprofits. It will be at least 20 years before that happens, if it ever does.
  • 31. Let’s Stay In Touch & See What Happens! Nonprofit Marketing Guide.com @kivilm kivi@ecoscribe.com Fb.com/nonprofitmarketingguide