Go from Dry To Dazzling Annual Reports: Kivi Leroux Miller

Do we REALLY need an annual report?

The watch dogs say “Yes!”

Donors also say “Yes” – Sort of.

Donors want results and to be thanked before they will give again.

You want to be responsive.

But you suffer from the curse of knowledge.

It should be easy for your supporters to see your impact.

Don’t make supporting you another thing on the to-do list.

Today you’ll get the tools to create an annual report that works.

Corporate Reports

Nonprofits Reports

What’s In & What’s Out? # of people attending our workshops Our new computer network Our new website Staff wedding news Profiles of community award winners Our response to bad legislation introduced at the Capital # of mailed copies of our newsletter How we got back in the black New program details in recently submitted grant application

# of people attending our workshops

Our new computer network

Our new website

Staff wedding news

Profiles of community award winners

Our response to bad legislation introduced at the Capital

# of mailed copies of our newsletter

How we got back in the black

New program details in recently submitted grant application

Information You Do Need Accomplishments, with descriptions of the activities that brought them about Powerful profiles, testimonials, stories about your work Ample thanks to supporters Calls to action

Accomplishments, with descriptions of the activities that brought them about

Powerful profiles, testimonials, stories about your work

Ample thanks to supporters

Calls to action

Information You Don’t Need Administrative inner workings Personal staff and board news Failed fundraising efforts News that excites only you and your staff Work that went nowhere Future activities

Administrative inner workings

Personal staff and board news

Failed fundraising efforts

News that excites only you and your staff

Work that went nowhere

Future activities

The Four Broad Strokes Accomplishments People Financials Lists

Accomplishments

Translate your everyday activities into meaningful results for your community.

Translate your everyday activities into meaningful results for your community.

Exercise Convert Activities into Accomplishments

People

Let real people tell your story, instead of the nonprofit doing the talking.

Let real people tell your story, instead of the nonprofit doing the talking.

Profiles, Testimonials and Quotes The Executive Message Photos with Great Captions

Profiles, Testimonials and Quotes

Exercise Who would you profile and why?

Photos with Great Captions

The Executive Message

Financials

Decide what level of detail to share and make it super easy to understand.

Decide what level of detail to share and make it super easy to understand.

Five Formats for Financials Abbreviated financial statements Income and expense pie charts Income and expenses over time Financial goals Narrative explanation

Abbreviated financial statements

Income and expense pie charts

Income and expenses over time

Financial goals

Narrative explanation

Nature Conservancy 2006 Annual Report

CARE’s 2006 Annual Report

Lists

Donors Board Staff Members Key Volunteers How Supporters Can Help You .

Donors

Board

Staff

Members

Key Volunteers

How Supporters Can Help You

.

Tell Your Story!

How Do We Get the Story Out There?

Traditional Reports Can Stretch Your Budget

Alternative Formats

Questions?

Weekly Webinar Series Oct 23 - Forget the General Public! How to Define and Reach Your Target Audience Oct 29 - Blogging for Nonprofits: Tips, Traps, and Tales Nov 6 - How to Write a 4-Page Nonprofit Annual Report - A Crash Course Webinar Nov 12 - Online Writing: Dos and Don’ts of Writing for the Web and Email

Oct 23 - Forget the General Public! How to Define and Reach Your Target Audience

Oct 29 - Blogging for Nonprofits: Tips, Traps, and Tales

Nov 6 - How to Write a 4-Page Nonprofit Annual Report - A Crash Course Webinar

Nov 12 - Online Writing: Dos and Don’ts of Writing for the Web and Email

Also See NonprofitAnnualReports. net