Nonprofit Annual Reports - Go From Dry To Dazzling

Go from Dry To Dazzling Annual Reports: Kivi Leroux Miller

Do we REALLY need an annual report?

The watch dogs say “Yes!”

Donors also say “Yes” – Sort of.

Donors want results and to be thanked before they will give again.

You want to be responsive.

But you suffer from the curse of knowledge.

It should be easy for your supporters to see your impact.

Don’t make supporting you another thing on the to-do list.

Today you’ll get the tools to create an annual report that works.

Corporate Reports

Nonprofits Reports

What’s In & What’s Out?
# of people attending our workshops
Our new computer network
Our new website
Staff wedding news
Profiles of community award winners
Our response to bad legislation introduced at the Capital
# of mailed copies of our newsletter
How we got back in the black
New program details in recently submitted grant application

Information You Do Need
Accomplishments, with descriptions of the activities that brought them about
Powerful profiles, testimonials, stories about your work
Ample thanks to supporters
Calls to action

Information You Don’t Need
Administrative inner workings
Personal staff and board news
Failed fundraising efforts
News that excites only you and your staff
Work that went nowhere
Future activities

The Four Broad Strokes Accomplishments People Financials Lists

Accomplishments

Translate your everyday activities into meaningful results for your community.

Exercise Convert Activities into Accomplishments

People

Let real people tell your story, instead of the nonprofit doing the talking.

Profiles, Testimonials and Quotes The Executive Message Photos with Great Captions

Profiles, Testimonials and Quotes

Exercise Who would you profile and why?

Photos with Great Captions

The Executive Message

Financials

Decide what level of detail to share and make it super easy to understand.

Five Formats for Financials
Abbreviated financial statements
Income and expense pie charts
Income and expenses over time
Financial goals
Narrative explanation

Nature Conservancy 2006 Annual Report

CARE’s 2006 Annual Report

Donors
Board
Staff
Members
Key Volunteers
How Supporters Can Help You
.

Tell Your Story!

How Do We Get the Story Out There?

Traditional Reports Can Stretch Your Budget

Alternative Formats

Questions?

Weekly Webinar Series
Oct 23 - Forget the General Public! How to Define and Reach Your Target Audience
Oct 29 - Blogging for Nonprofits: Tips, Traps, and Tales
Nov 6 - How to Write a 4-Page Nonprofit Annual Report - A Crash Course Webinar
Nov 12 - Online Writing: Dos and Don’ts of Writing for the Web and Email

Also See NonprofitAnnualReports. net

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Nonprofit Annual Reports - Go From Dry To Dazzling

by Kivi Leroux Miller on Oct 16, 2008

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Nonprofit Annual Reports - Go From Dry To Dazzling — Presentation Transcript