Messaging in 2010: New Ways to Talk with Donors about Your Good Cause

flickr.com/photos/ daquellamanera Messaging in 2010 New Ways to Talk with Your Donors About Your Good Cause kivilm

Kivi Leroux Miller

Fundraising is really about communicating.

Communicating well with donors has always been challenging. flickr.com/photos/bramus

But the Internet has changed everything . . . and FAST

Everyone Uses the Internet

Older Generations Are Catching Up Fast Americans Online by Age

Flickr: Kris Hoet Social media = Sharing online

Online giving is close to the tipping point.

Donors do have some common concerns.

But many donors love online giving.

Is your hair on fire? flickr.com/photos/bramus

Big generational shifts are taking place too. flickr.com/photos/joi

Matures are responsible for 28% of giving. Boomers are responsible for 40% of giving. Gen X & Y are responsible for 32% of giving.

Direct mail isn’t dead . . . But it’s not enough. flickr.com/photos/ kkoukopoulos

It’s time to break down any walls you’ve built.

Integrated marketing and fundraising works.

Offline marketing drives online search. Flickr: WordRidden

Online doesn’t steal from offline. Flickr: ndrwfgg

Is your head exploding? flickr.com/photos/bramus

People are not one-dimensional. Flickr: Kissimmee – The Heart of Florida

A receipt isn’t enough to sustain the angels inside of us. flickr.com/photos/ mtungate

flickr.com/photos/ bala_ A person’s path to you may cross several times.

flickr.com/photos/ markhillary 1 Be Genuine. 2 Be Generous. 3 Be Grateful.

flickr.com/photos/springfieldhomer 1 Be Genuine.

flickr.com/photos/noelzialee Show us the personal side of your work.

flickr.com/photos/ piccadillywilson Facts are fine, but emotions drive giving.

flickr.com/photos/katemere Take us back stage.

flickr.com/photos/notahipster Great stories about real people are sticky.

DAVE SAYS: If you give, you begin to live. flickr.com/photos/julioenriquez 2 Be Generous.

Listen to what your supporters are saying. Flickr: Brittany G

flickr.com/photos/marcinmoga Think of communicating as gift giving.

Flickr: color line Give supporters incentives to help in multiple ways.

flickr.com/photos/dnorman Empower us with how-tos.

flickr.com/photos/kivimiller 3 Be Grateful.

Give thank-yous highest priority. flickr.com/photos/psd

Blow kisses to your supporters. flickr.com/photos/shawnzlea

Share your success with them. flickr.com/photos/dpstyles

You’ll still be overwhelmed . . . but you’ll be much happier. flickr.com/photos/bramus

And your supporters will be thrilled. flickr.com/photos/boynton

“ I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel .” ~ Maya Angelou
Photo by Dwight Carter

Let’s keep in touch! Blog: NonprofitMarketingGuide.com/blog E-News: NonprofitMarketingGuide.com Twitter: kivilm Facebook.com /nonprofitmarketingguide LinkedIn: Kivi Leroux Miller Slideshare: kivilm Email: [email_address] Office: (336) 499-5816

http://webct6.sandburg.edu	75
http://www.nonprofitmarketingguide.com	31
http://www.slideshare.net	7
http://www.ig.gmodules.com	5
http://flsida.org	1
http://drizzlin.com	1
http://www.flsida.org	1

Messaging in 2010: New Ways to Talk with Donors about Your Good Cause

by Kivi Leroux Miller on Mar 26, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 121

Statistics

Messaging in 2010: New Ways to Talk with Donors about Your Good Cause — Presentation Transcript