What a Real Marketing Genius Says You Should Do . . .
Kivi Leroux Miller: What are some of your favorite offline tactics for small nonprofits that are marketing in a fairly small area geographically (like a single county)? Seth Godin : Answer your phone. Visit with people. Talk to them. Write hand-written letters. Do retail marketing with wholesale people like foundations. Personalize everything, don't depersonalize anything.
What Do You Get Out of It? Flickr: shira golding