How Nonprofit Communicators Combine Goals for 2013
 

How Nonprofit Communicators Combine Goals for 2013

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How do nonprofit communicators rank and combine different goals? We took a look based on data from the 2013 Nonprofit Communications Trends Report. Full report at http://npmg.us/2013

How do nonprofit communicators rank and combine different goals? We took a look based on data from the 2013 Nonprofit Communications Trends Report. Full report at http://npmg.us/2013

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How Nonprofit Communicators Combine Goals for 2013 How Nonprofit Communicators Combine Goals for 2013 Presentation Transcript

  • A Closer Look at How Nonprofit Communicators Combine Their Top Three Goals for 2013In the 2013 Nonprofit CommunicationsTrends Report, we asked nonprofitcommunicators to pick up to three topgoals for the year.This bar graph shows the relativepopularity of each goal (e.g. 57% saidacquiring new donors was in their topthree).We were curious about how nonprofitcommunicators combined these goals,and which combinations were mostpopular. We looked at more than 80different combinations, and createdsome Venn diagrams for the mostpopular on the following pages. full report: npmg.us/2013
  • Top Goals for Nonprofit Communicators in 2013 94% of nonprofit Other Goals Most Often Brand Awareness communicators selected Paired with Brand 45% Total donor acquisition, Awareness: community engagement, • Creating Website Traffic and/or brand awareness • Acquiring New Program Participants 9% as a top three goal for • Thought Leadership 2013. npmg.us/2013 Other Goals Most Often 15% 15% Paired with Donor Acquisition: • Retaining Current 6% DonorsOther Goals Most Often • Building Print or EmailPaired with Community 13% ListsEngagement: • Acquiring New Program• Thought Leadership 18% Participants• Creating Website Traffic • Creating Website Traffic• Acquiring New Program 18% Participants Donor Acquisition Community Engagement 57% Total 52% Total full report: npmg.us/2013 None of the Above 6% Total
  • How Donor Acquisition, Donor Retention and Community Engagement Relate as Top Nonprofit Communications Goals in 2013 Community Engagement 52% Total 4% 4% Donor Retention 24% 30% Total 7% 15% 17% 18% Donor Acquisition 57% Totalfull report: npmg.us/2013 None of the Above 11% Total
  • How Donor Acquisition, Donor Retention and Brand Awareness Relate as Top Nonprofit Communications Goals in 2013 21% Brand Awareness 4% 45% Total 4% Donor Retention 30% Total 5% 15% 17% 20% Donor Acquisition 57% Totalfull report: npmg.us/2013 None of the Above 14% Total
  • How Brand Awareness, Community Engagement and Thought Leadership Relate as Top Nonprofit Communications Goals in 2013 19% Brand Awareness 45% Total 17% 5%Community Engagement 52% Total 4% Thought Leadership / 7% 6% Positioning as an Expert 24% 22% Total full report: npmg.us/2013 None of the Above 18% Total
  • Conclusion: The Most Popular Goal Combinations for Nonprofit Communicators in 2013 Three Goal Combination % of Communicators Using Combination Donor Acquisition, Donor Retention, 7% Community Engagement Donor Acquisition, Community Engagement, 6% Brand Awareness Donor Acquisition, Donor Retention, Brand 5% Awareness Community Engagement, Brand Awareness, 4% Thought LeadershipBased on 1,535 participants in the 2013 Nonprofit Communications Trends Report Get the full report at npmg.us/2013