Addressing Social Media Culture Shock

We Are Media Addressing Social Media Culture Shock

Kivi Leroux Miller @kivilm [email_address]

flickr.com/photos/carbonnyc/33413040

The Six Most Common Concerns Nonprofits Have About Social Media

Loss of Control 1

flickr.com/photos/conbon/2873195559

flickr.com/photos/sashawolff/3388736912

27 Nonprofit Marketing Guide.com Webinar Attendees from Nonprofits across the U.S. and Canada, July 15, 2009

Some Solutions
Accept that you can’t script every conversation.
Balance responsibility and freedom.
You do control your response.

Negative Comments 2

Flickr: Adrian Miles © flickr.com/photos/akhir/3769294894

flickr.com/photos/brenbot/3419626959

Some Solutions
Decide when to respond or ignore
Know your talking points
Notify your posse
Refine your messaging

Fear of Failure 3

flickr.com/photos/telachhe/3342173731

flickr.com/photos/hunterwilliams/3333797271/

flickr.com/photos/iamagenious/993919131

Some Solutions
Talk about the worst that could happen.
Do your homework.
Get buy-in.

Personal or Org Voice? 4

.flickr.com/photos/jooon/4317974889

flickr.com/photos/7981896@N04/4104233141/

flickr.com/photos/question_everything/926560429/

Some Solutions
Talk often and openly about who’s saying what; what’s appropriate.
Identify “org” voices by name.
If staff like their jobs, trust them to get it right.

Waste of Time 5

flickr.com/photos/cell105/163908271 REALITY: There are plenty of ways to waste time at work.

Love (or “engagement”) takes time, as it should.

Some Solutions
Set clear, but realistic goals.
Measure where it makes sense.
Set reminders/timers.

Info Overload 6

flickr.com/photos/stopdown/2784815006

flickr.com/photos/45976898@N02/4574576747/

flickr.com/photos/pheezy/310562048

Some Solutions
Use lists!
Bookmark, clip, tag, file.
Automate what you can.

Three Ways to Deal with All Six Concerns at Once

flickr.com/photos/on1stsite/2284434325/

flickr.com/photos/brittanyg/2076388409

flickr.com/photos/adambelles/4811050385

http://www.nonprofitmarketingguide.com	184
http://lotusmedia.org	5
http://static.slidesharecdn.com	2
http://email00.secureserver.net	1
http://feeds.feedburner.com	1
http://www.nonprofitmarketingguide.com:80	1

Addressing Social Media Culture Shock

by Kivi Leroux Miller on Sep 30, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 194

Statistics

Addressing Social Media Culture Shock — Presentation Transcript