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A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC

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Kivi's Ignite talk for the 2010 Nonprofit Technology Conference, April 8-10, 2010, Atlanta, on an approach to creating content for nonprofit communications and marketing.

Kivi's Ignite talk for the 2010 Nonprofit Technology Conference, April 8-10, 2010, Atlanta, on an approach to creating content for nonprofit communications and marketing.

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  • 1. A Content Creation Strategy for a Busy Nonprofit Kivi Leroux Miller flickr.com/photos/teagrrl kivilm
  • 2. The good old “print” days (circa 1995) were bad enough. flickr.com/photos/bramus
  • 3. Then came website updates and email newsletters. flickr.com/photos/bramus
  • 4. And now there’s social media. flickr.com/photos/bramus
  • 5. What’s a poor nonprofit communicator to do? flickr.com/photos/ceeceeemmjay
  • 6. Create something really good. flickr.com/photos/anantablamichhane
  • 7. Then share it in lots of pieces. flickr.com/photos/chilie
  • 8. And remix it into something new. flickr.com/photos/imcountingufoz
  • 9. 1 Be Genuine. flickr.com/photos/springfieldhomer
  • 10. flickr.com/photos/noelzialee Show us the personal side of your work.
  • 11. flickr.com/photos/katemere Take us back stage.
  • 12. 2 Be Generous. DAVE SAYS: If you give, you begin to live. flickr.com/photos/julioenriquez
  • 13. flickr.com/photos/marcinmoga Think of communicating as gift giving.
  • 14. flickr.com/photos/dnorman Empower us with how-tos.
  • 15. 3 Be Grateful. flickr.com/photos/kivimiller
  • 16. Blow kisses to your supporters. flickr.com/photos/shawnzlea
  • 17. Share your success with them. flickr.com/photos/dpstyles
  • 18. You’ll still be overwhelmed . . . but you’ll be much happier. flickr.com/photos/bramus
  • 19. And your supporters will be thrilled. flickr.com/photos/boynton
  • 20. Get It Here flickr.com/photos/sekimura