A Content Creation Strategy for a Busy Nonprofit Kivi Leroux Miller flickr.com/photos/teagrrl kivilm
The good old “print” days (circa 1995) were bad enough. flickr.com/photos/bramus
Then came website updates and email newsletters.  flickr.com/photos/bramus
And now there’s social media.  flickr.com/photos/bramus
What’s a poor nonprofit communicator to do?  flickr.com/photos/ceeceeemmjay
Create something really good.  flickr.com/photos/anantablamichhane
Then share it in lots of pieces.  flickr.com/photos/chilie
And remix it into something new.  flickr.com/photos/imcountingufoz
1 Be Genuine. flickr.com/photos/springfieldhomer
flickr.com/photos/noelzialee Show us the personal side of your work.
flickr.com/photos/katemere Take us back stage.
2 Be Generous. DAVE SAYS: If you give, you begin to live. flickr.com/photos/julioenriquez
flickr.com/photos/marcinmoga Think of communicating as gift giving.
flickr.com/photos/dnorman Empower us with how-tos.
3 Be Grateful. flickr.com/photos/kivimiller
Blow kisses to your supporters.  flickr.com/photos/shawnzlea
Share your success with them.  flickr.com/photos/dpstyles
You’ll still be overwhelmed . . .  but you’ll be much happier. flickr.com/photos/bramus
And your supporters will be thrilled. flickr.com/photos/boynton
Get It Here flickr.com/photos/sekimura
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A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC

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Kivi's Ignite talk for the 2010 Nonprofit Technology Conference, April 8-10, 2010, Atlanta, on an approach to creating content for nonprofit communications and marketing.

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Transcript of "A Content Creation Strategy for a Busy Nonprofit - Ignite 10NTC"

  1. 1. A Content Creation Strategy for a Busy Nonprofit Kivi Leroux Miller flickr.com/photos/teagrrl kivilm
  2. 2. The good old “print” days (circa 1995) were bad enough. flickr.com/photos/bramus
  3. 3. Then came website updates and email newsletters. flickr.com/photos/bramus
  4. 4. And now there’s social media. flickr.com/photos/bramus
  5. 5. What’s a poor nonprofit communicator to do? flickr.com/photos/ceeceeemmjay
  6. 6. Create something really good. flickr.com/photos/anantablamichhane
  7. 7. Then share it in lots of pieces. flickr.com/photos/chilie
  8. 8. And remix it into something new. flickr.com/photos/imcountingufoz
  9. 9. 1 Be Genuine. flickr.com/photos/springfieldhomer
  10. 10. flickr.com/photos/noelzialee Show us the personal side of your work.
  11. 11. flickr.com/photos/katemere Take us back stage.
  12. 12. 2 Be Generous. DAVE SAYS: If you give, you begin to live. flickr.com/photos/julioenriquez
  13. 13. flickr.com/photos/marcinmoga Think of communicating as gift giving.
  14. 14. flickr.com/photos/dnorman Empower us with how-tos.
  15. 15. 3 Be Grateful. flickr.com/photos/kivimiller
  16. 16. Blow kisses to your supporters. flickr.com/photos/shawnzlea
  17. 17. Share your success with them. flickr.com/photos/dpstyles
  18. 18. You’ll still be overwhelmed . . . but you’ll be much happier. flickr.com/photos/bramus
  19. 19. And your supporters will be thrilled. flickr.com/photos/boynton
  20. 20. Get It Here flickr.com/photos/sekimura

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