Don’t put fundraising efforts on
the same level as mission-related accomplishments. Donors expect you to raise money, but they want to hear about how you helped the world with it rather than how you raised it.
e libraries or even books
become obsolete? One look at the Public Library a wer is clear: libraries have never been more important. The numbers speak mselves. In the last fiscal year, 1 million visitors came through the Library’s d her 3 million visited our website. Meanwhile, circulation and program atten ng records. Public high school students are borrowing books, and scholars a or research here. Job seekers continue to rely on our comprehensive resour ary Center and other locations. And our public computers were used for .6 m s in FY 2012, a 160% increase from five years ago. Together these facts und essential the Library is to so many. The report is succinct: “No other institu any different people in so many different ways.” However, even as use soar ary continues to face severe fiscal challenges. Over the past five years, City f Library has been steadily reduced, forcing us to find ways to continue servin ons amid declining resources, and making private support even more crucia mitted to vastly expanding free programs and educational initiatives in branches. In FY 2012, we increased the number of free events at NYPL to m 55,000, while we expanded the number of computer classes to nearly 7,70 ore than 350% increase over the year before. Welong; Didn’t Read 1,8 Too also offered more than L classes to help recent immigrants learn English. But we aim to do more. Ev after school, 3,000 kids come to our branches. We should be providing the
People will read this… Joe.
Is he learning a new trade or robbing us blind with repairs we don’t need? …before they read this Joe, like many others we serve, came to the center in 2012 after losing his job at the local textile factory. With support from donors like you we were able to secure a position for him where he learned to be an automotive mechanic. He got a position at a garage earlier this year and is giving back to the center so others can have the same chance he did.
Make Your Captions Count If
people read nothing but the captions in your annual report, they should still get a sense for the good work you did last year.
If you are uncertain about
a donor’s name, don’t guess. Check with the donor. Use the full legal names of government agencies and foundations that gave you grants. (Or, like I said before, get rid of the donor lists altogether and thank your donors in more meaningful ways.)
“Hello? Is anyone there? Little
help, please.” Never leave a potential supporter hanging, wondering how they can help you after you’ve inspired them with your annual report.
Be clear about the best
ways to help: • How can they support you with their money? • How can they support you with their time? • Do you offer planned giving options? • Can they donate with a credit card?
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to Create a Nonprofit Annual Report npmg.us/ar-ebook OR Get the e-book with the All-Access Pass along with all of our live webinars and other exclusive Pass Holder resources. npmg.us/pass
For more resources on annual
reports, visit: nonprofitmarketingguide.com/annualreports For examples of nonprofit annual reports and to add your report, visit our wiki: nonprofitannualreports.wikispaces.com