Case Study: Wordpress as a CMS


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Case Study: Wordpress as a CMS

Presented at Wordcamp Philippines 2010

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  • Case Study: Wordpress as a CMS

    1. 1. Case Study: Wordpress as a Content Management System
    2. 2. Speaker Information <ul><li>Current Multimedia Head, Level Up! Inc. </li></ul><ul><li>Former Online Platforms Manager/Editor in Chief, Level Up! Inc. </li></ul><ul><li>Former Web Manager, Hinge Inquirer </li></ul><ul><li>Former Problogger, B5Media & Creative Weblogging </li></ul><ul><li>Member, Philippine Web Designers Network </li></ul><ul><li>Wordpress user since 2006, Duke release </li></ul><ul><li>Volunteer Web Expert, since 2000 </li></ul><ul><li>Blogger at,, </li></ul><ul><li>Founder, </li></ul>
    3. 3. Company Information <ul><li>First and Largest Online Games Publisher in the Philippines </li></ul><ul><li>Part of the EPLDT group </li></ul><ul><li>Publisher of such titles as Ragnarok, Crazy Kart, Rohan, Flyff and RF Online among others. </li></ul><ul><li>Hundreds of Millions of pageviews per year </li></ul>
    4. 7. What is a CMS? A content management system is a software system which provides website authoring and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage the site's content with relative ease.* * Definition from Wikipedia -
    5. 8. Why Wordpress? <ul><li>Personal experience and expertise </li></ul><ul><li>Wordpress has started to mature as a platform </li></ul><ul><li>Lots of Plugins to extend functionality </li></ul><ul><li>Easy to Learn </li></ul><ul><li>Connectivity Options </li></ul>
    6. 9. Challenges <ul><li>“ Wordpress is just a blog engine..” </li></ul><ul><li>“ Show me which MAJOR sites use this” </li></ul><ul><li>“ Can it do [insert functionality here] ?” </li></ul><ul><li>“ Can we edit the content ourselves?” </li></ul><ul><li>“ How fast can you put it up?” </li></ul>
    7. 10. Scenario Level Up! has enjoyed great success with its online properties but we still needed to push the envelope with regards to what we can on the web and leverage new or emerging technology for our business needs. The preferred path must be cost effective, readily available documentation/support and modern. Major,major area of improvement: Content Management and Distribution.
    8. 11. Content Management For years, Level Up! has relied on various means to publish content over the years. Each new system had its own drawbacks and advantages. Moving forward, We wanted our new CMS to be able to do the following: 1. System meant for Content Developers 2. User Rights Management 3. Standard Format 4. Easy way to import Microsoft Word documents 5. Built in RSS feeds 6. Extensible 7. Template System 8. Better SEO
    9. 12. Content Management System meant for Content Developers Wordpress has a proven track record in the blogging community.
    10. 13. For control purposes, we wanted to be able to QA all content while giving enough freedom to content developers. Content Management Extensible
    11. 14. Content Management Extensible Multiple sources of content Approved and Published
    12. 15. Content Management Standard Format For efficiency, we wanted to follow one posting format.
    13. 16. Content Management Easy way to import Microsoft documents Import various documents for publishing.
    14. 17. Content Management Built in RSS feeds For content syndication and distribution
    15. 18. Content Management Built in RSS feeds For content syndication and distribution
    16. 19. Content Management Extensible Plugins expand the power of Wordpress as a CMS
    17. 20. Content Management Extensible Added Functions: Promotional Areas
    18. 21. Added Functions: Promotional Areas Content Management Extensible
    19. 22. Content Management Extensible Added Functions: Backend Management
    20. 23. Added Functions: SNS Integration Content Management Extensible
    21. 24. Content Management Extensible Templates help in making our web development process efficient.
    22. 25. Content Management Extensible Benefits: XHTML compliant code – Web Standards Efficient Web Development – Faster Turnaround Times Easier Layout Management – Same Structure, Different CSS
    23. 26. Content Management Better SEO Search Engines just loves Wordpress.
    24. 27. Content Management Better SEO Other methods in which Wordpress helped us achieve this goal: All in one SEO – Pretty Permalinks –
    25. 28. Results <ul><li>Efficient Content management and distribution </li></ul><ul><li>more than 250K followers on facebook </li></ul><ul><li>Increased productivity by content managers </li></ul><ul><li>increase in pageviews </li></ul><ul><li>increase in average time spent on page </li></ul><ul><li>Faster page load times </li></ul><ul><li>More site features, both backend and frontend </li></ul><ul><li>Thousands of RSS followers </li></ul>
    26. 29. Results – Increased Web Metrics By giving our community more interesting things to do, while making it easier for them to do them, resulted in increased activity.
    27. 30. Results – Increased Productivity Increased productivity was also noted due to Wordpress being a user friendly CMS
    28. 31. Results – Increased Following Engaging our community not just offline but online as well.
    29. 32. Results – Distribution Over 250K followers in Facebook
    30. 33. Lessons Learned 1. With the right plugins and expertise, Wordpress is a very capable CMS 2. You need people with the right expertise 3. Not everything needs to be done using Wordpress. 4. Training programs are invaluable 5. Make sure your hardware supports your software.
    31. 34. Summary We were one of the first big companies locally to use Wordpress as our main CMS. Based on the current situation, government institutions, MNCs, Educational entities and even Mom and Pop business are moving to Wordpress, making it a thriving local industry. Wordpress allowed Level Up! to achieve our goals while increasing traffic, user engagement, content distribution while being cost effective. Wordpress has also allowed us to be a technological pioneer in our industry where our milestones have yet to be matched by our competitors.
    32. 35. Thank you.