"When viral becomes social." Presentatie viral marketing @Nyenrode
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"When viral becomes social." Presentatie viral marketing @Nyenrode

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When viral becomes social. ...

When viral becomes social.

"Virals don’t self propagate, they can’t be pushed. But experiences are nowadays spread deliberately. By…
...People!"

Presentatie van Remco van Buren op Nyenrode op 20-10-2010

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    "When viral becomes social." Presentatie viral marketing @Nyenrode "When viral becomes social." Presentatie viral marketing @Nyenrode Presentation Transcript

    • 1
      When viral becomes social
      Nyenrode› 18 October 2010 › Remco van Buren
    • About Kittyhawk and myself…
      Founded in June 2009
      > 35 years of online experience
      Focus: integrating online in general business strategies
      Or: Building Online Business
      Team of 9 specialists and growing fast
      More info www.kittyhawk.nl
      Me? Remco van Buren
      2
      Social Media Marketing
    • 3
      How it often starts:
      Marketer: “We want to do something different, something remarkable, funny and cool. Let’s create a viral! Something everyone wants to see!”
      Or the agency: “we got a great idea for a viral! Cost efficient high impact!”
    • 4
      Why they want it:
      Their customers are more and more active in social media where they share content. And sometimes it is highly viewed and shared many times.
    • 5
      What they want:
      Marketers want something, a video, a game, a microsite that spreads like a virus. Just like NumaNuma, they want a successful viral.
    • 6
      Success is often measured by….
      … the number of views and how many people watched it!
    • 7
      But it’s not about the number of views,
      It’s about WOM, a Buzz, it’s about consumers making the brand message their ownand giving it social worth!
    • 8
      We have entered the era in which…
      Economy is based on Experiences
      Consumers choose for Authenticity
      Companies must Generate
    • 9
      Ergo: viralsdon’t self propagate, they can’t be pushed.
      But experiences are nowadays spread deliberately. By…
      …People!
    • 10
    • 11
      So stop trying to make things viral…
      … but start understanding what people want to share and why.
      But how do we start?!
    • 12
      1. Start caring about something more than your products!
    • 13
      2. Know the community. Make your content easily findable and sharable.
    • 14
      3. Understand their desires.
    • 15
      4. Give them tools to share the experience…
      …and use links!
    • 16
      5. Engage your audience…
      … let them play a role.
    • 17
      6. Last but not least: make sure emotions are generated: parody, humor, shock, surprise, absurdity etcetera
    • For more information:
      W: www.kittyhawk.nl
      E: remco@kittyhawk.nl
      T: 0413 38 70 56
      Social Media Marketing
      18