10 Tips for Using Social Media to Engage Volunteers
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10 Tips for Using Social Media to Engage Volunteers

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10 Tips for Using Social Media to Engage Volunteers 10 Tips for Using Social Media to Engage Volunteers Presentation Transcript

  • 10
Steps
for
Using
Social
 Media
to
Engage
Volunteers August 16, 2009, 3:15 pm Tweet this session: #asae09 lr1 Content Leaders: Jessica Medaille, International Society for Technology in Education Jennifer Ragan-Fore, International Society for Technology in Education www.asaecenter.org
 Connecting Great Ideas and Great People
  • 10
Steps
for
Using
Social
 Media
to
Engage
Volunteers

  • Barriers
to
Volunteering  •  No
virtual
opportuni<es
 •  No
short‐term
assignments
 •  Loca<on
inconvenient
 •  Concern
about
expense/ loss
of
income
 from
Decision to Volunteer,
 page
103
 •  Don’t
know
other
 volunteers
 •  No
opportuni<es
for
 networking

  • Examples
of
Volunteer
Opportuni<es
 •  Leading
month‐long
 •  Short‐term
guest
 book
club
discussions
 blogging

 on
our
wiki
or
Ning
 •  Offering
an
informal
 •  Serving
as
 “UStream”
live
event
 organiza<onal
 “docents”
in
Second
 for
members
 Life
 •  Pos<ng
news
items
to
 •  Gree<ng
new
 Facebook
 members
of
our
Ning
 •  Organizing
a
speaker
 every
few
days
for
a
 series
in
Second
Life
 month

  • Educa<on
Advocacy
 Periodicals
 Technology
Standards
 20,000
individual
members
 85,000
affiliated
members
 Annual
Conference
 Books
 Virtual
Communi<es

  • What
We’ll
Cover:
 Sec$on
1:
Prepare
your
organiza$on
 Step
1:
Assess
your
organiza<on’s
readiness
 Step
2:
Educate
the
rest
of
your
organiza<on
 Step
3:
Establish
guidelines
&
orienta<on

  • What
We’ll
Cover:
 Sec$on
2:
Think
Different
 Step
4:
Remove
the
barriers
 Step
5:
Understand
the
cultural
shi_s
 Step
6:
Make
the
invisible
visible
 Step
7:
Iden<fy
your
champions

  • What
We’ll
Cover:
 Sec$on
3:
Avoid
the
Pi>alls
 Step
8:
Build
in
checkpoints
 Step
9:
Hold
them
accountable
 Step
10:
Give
good
direc<on

  • Sec<on
1:
Prepare
your
 Organiza<on

  • Step
1:

 Assess
your
Readiness

  • How does this fit with  your mission? 
  • How will you  measure success? 
  • Step
2:

 Educate
the
rest
of
 your
organiza<on

  • Help the rest   of your org   iden:fy   appropriate   volunteer   opportuni:es 
  • Ques<ons
to
Ask:
 •  What
social
media
needs
and
opportuni<es
exist?

 •  Which
social
media
tools
and
channels
are
your
members
 currently
using?

 •  What
skills
or
knowledge
are
needed
to
contribute?

 •  What
type
of
orienta<on
will
need
to
be
designed
and
who
 will
do
it?

 •  How
long
should
the
appropriate
volunteer
have
been
a
 member?

 •  How
much
<me
is
available
to
manage
the
virtual
 volunteer(s)
comple<ng
the
project?

 •  How
long
will
it
take
to
complete
the
project,
or
is
this
an
 ongoing
project?


  • Step
3:
Establish
Guidelines

 &
Orienta<on

  • Create a Code of Conduct 
  • Issues
to
Cover:
 •  How
a
volunteer/community
leader
will
be
iden<fied
 within
the
community
 •  How
a
volunteer
will
differen<ate
between
comments
 that
represent
his
or
her
own
opinions
vs
comments
 that
represent
his
or
her
role
as
a
volunteer.

 •  What
the
volunteer
can
and
cannot
say
on
behalf
of
 the
organiza<on
 •  How
the
volunteer
handles
escala<ng
or
nega<ve
 comments
or
situa<ons
(what
he
or
she
can
handle
vs
 what
should
be
le_
to
staff
or
volunteer
leadership)


  • Consider how well you   know these volunteers 
  • Break the work into chunks 
  • Be flexible 
  • How will these volunteers fit? 
  • Make the value proposi:on clear 
  • Clarify your organiza:on’s mission 
  • Tap your volunteer leaders to reach   out to new poten:al volunteers 
  • Sec<on
3:
Avoid
the
Pikalls…

  • Step
8:
Build
in
Checkpoints

  • Step
9:
Hold
them
accountable

  • Strike the right balance 
  • Step
10:
Give
good
direc<on

  • 
Watch out for volunteers who take   themselves too seriously 
  • At
your
tables
 Take
5
minutes
and
discuss
3
 ways
that
you
think
you
could
 integrate
some
of
these
 opportuni<es
into
your
own
 organiza<ons.

  • Ques<ons?

  • Contact Information Jennifer Ragan-Fore Director of New Media & Member Communities International Society for Technology in Education jraganfore@iste.org Twitter/LinkedIn/Facebook: raganfore Jessica Medaille Senior Director of Membership Development International Society for Technology in Education jmedaille@iste.org Twitter/LinkedIn: jmedaille SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA www.asaecenter.org