You will select a topic which you want to explore more, create a research question related to your topic, make a literature review and finally hand out a written report in an academic way, in which you answer your research question also by using your critical, personal and unique point of view.
After that, you will apply your “student researcher” skills to a business situation. You will be taught about how research in business is done, and you will be introduced to a new terminology. After gaining necessary research skills, you will research a topic by using both qualitative and quantitative methods. You will also hand out a Research Report based on your findings.
Student Researcher Select a topic related with business Review Literature Design a research question Create a Research Proposal and Outline Collect your findings in an organised way Write your Final Report in an academic way Answer your research question
To achieve credibility with the management: Executives want facts, not guesses. So, each employee should be able to do research and relate their findings to the organization’s objectives.
To define audiences and segment publics: Detailed information about the demographics, life styles, characteristics, and consumption patterns of audience help to ensure that messages of the companies reach the proper audiences.
To monitor the competition: Intelligent organizations keep track of what the competition is doing. This is done through surveys that ask consumers to comment on competing products and thereforere-shape its marketing and communication strategies to counter a competitor’s strengths and capitalize on its weaknesses.
Seven Steps for the Application of Scientific Method Assess relevant existing knowledge Formulate concepts & Propositions Statement of Hypotheses Design research Acquire empirical data Analyze & evaluate data Provide explanation- state new problem