Research methodology concept

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  • 1. Theory and Song
    • A fact without a theory
    • Is like a ship without a sail,
    • Is like a boat without a rudder,
    • Is like a kite without a tail.
    • A fact without a figure is a tragic final act,
    • But one thing worse in this universe
    • Is a theory without a fact.
  • 2. During the semester...
    • The course will be divided into two parts, which you are expected to act as;
    Student Researcher Business Researcher
  • 3. Student Researcher
    • You will select a topic which you want to explore more, create a research question related to your topic, make a literature review and finally hand out a written report in an academic way, in which you answer your research question also by using your critical, personal and unique point of view.
  • 4. Business Researcher
    • After that, you will apply your “student researcher” skills to a business situation. You will be taught about how research in business is done, and you will be introduced to a new terminology. After gaining necessary research skills, you will research a topic by using both qualitative and quantitative methods. You will also hand out a Research Report based on your findings.
  • 5. As a Student Researcher
  • 6. Student Researcher Select a topic related with business Review Literature Design a research question Create a Research Proposal and Outline Collect your findings in an organised way Write your Final Report in an academic way Answer your research question
  • 7. An Introduction to Research
    • When you or your parents or friends decide to buy a car, what do you do?
    • When you look for a place to have your summer or industrial training, what do you do?
    • When you are looking for a new house to live in, what do you do?
    • RESEARCH...
  • 8. An Introduction to Research
    • Did you know? The word “ research ” once referred to t he struggle to obtain what is personnaly desirable, socially good, or intellectually true is usually a matter of searching again and again...
  • 9. An Introduction to Research
    • Exploring: You have been conducting informal research all through your life
    • The issue is not whether you will conduct research, but how well you want to do it.
    • The first step in good research is gathering available facts.
  • 10.
    • What is research ?
    • Research is the process of finding solutions to a problem after a thorough study and analysis of the situational factors.
    Introduction to Research
  • 11. An Introduction to Research
    • Reporting: When you conduct a systematic research project, you make some kind of record of what you find; an address, a memorable quotation, figures, or take notes from what you read.
  • 12. As a Business Researcher
  • 13. Why study Business Research?
    • Business research provides information to guide business decisions
  • 14. Research Should Reduce Risk
    • The primary purpose of research is to reduce the level of risk of a marketing decision
  • 15. An Introduction to Research
    • Will Turkish people buy diet potato chips?
    • Will red covers sell more books at Christmas than blue ones?
    • Do people spend more money in hamburger restaurants with orange-and-yellow decorations than in those decorated with cool colors?
    • Do shoppers buy more in stores that smell like cookies baking?
    • These questions are important to people concerned with marketing strategies...
  • 16. Definition of Research
    • Research is the controlled, objective, and systematic gathering of information for the purpose of describing and understanding
  • 17.  
  • 18. Why is it important for managers to know about research?
    • Solve problems
    • Decision making tool
    • Competition
    • Risk
    • Investment
    • Hire researchers and consultants more effectively
  • 19. Significance of Research
    • To achieve credibility with the management: Executives want facts, not guesses. So, each employee should be able to do research and relate their findings to the organization’s objectives.
    • To define audiences and segment publics: Detailed information about the demographics, life styles, characteristics, and consumption patterns of audience help to ensure that messages of the companies reach the proper audiences.
  • 20. Significance of Research
    • To monitor the competition: Intelligent organizations keep track of what the competition is doing. This is done through surveys that ask consumers to comment on competing products and thereforere-shape its marketing and communication strategies to counter a competitor’s strengths and capitalize on its weaknesses.
  • 21. Significance of Research
    • To sway public opinion: Facts and figures, compiled from a variety of primary and secondary sources, can change public opinion
    • To measure success: By research, companies can find out by measuring whether the time and money spent accomplished the stated objective.
  • 22. Information needs in business
    • Almost every organization has to engage in research at some level to stay competitive.
    • Companies gather data both from within and outside the organization.
    • The methods used to gather, analyze, and synthesize information from the external and internal environments are becoming increasingly sophisticated to the immense scope of computer technology.
  • 23. 2 Scientific Investigation
    • 1 Observation
    • 2 Identification of problem area
    • 3 Theoretical framework
    • 4 Hypotheses
    • 5 Research design
    • 6 Data collection
    • 7 Data analysis
    • 8 Data interpretation
    • 9 Implementation
  • 24. Seven Steps for the Application of Scientific Method Assess relevant existing knowledge Formulate concepts & Propositions Statement of Hypotheses Design research Acquire empirical data Analyze & evaluate data Provide explanation- state new problem
  • 25. What is business research?
    • Research provides the needed information that guides managers to make informed decisions to successfully deal with problems.
    • The information provided could be the result of a careful analysis of data gathered firsthand or of data that are already available (in the company).
  • 26. The nature of research
    • On tv, newspaper the term “ research ” is always mentioned
      • Findings of a recent poll of people’s opinions referring to the way which the data were collected
      • Newspapers report the findings of market research companies’ findings
      • Advertisers highlight the ‘results of research’
    • However, many of these everyday uses of the term ‘research’ are not the true meaning of the word...
  • 27. The nature of research
    • The ways in which the term is used wrongly :
      • Just collecting facts or information with no clear purpose
      • Reassembling and reordering facts or information without interpretation
      • As a term to get your product or idea noticed and respected
  • 28. The nature of research
    • So, research should have a number of characteristics:
      • Data are collected systematically
      • Data are interpreted systematically
      • There is a clear purpose: to find things out
  • 29. The nature of research
    • We can define research as something that people undertake in order to find out things in a systematic way , thereby increasing their knowledge.
    • Systematic way : Research is based on logical relationships and not just beliefs
    • To find out things : Research should aim at; describing, explaining, criticising and analysing. Also, there are set of things to be found out; such as the answer to research question
  • 30. The nature of business and management research
    • Three things combine to make business and management a distinctive focus for research:
    • The way in which managers and researchers draw on knowledge developed by other disciplines
    • The fact that managers tend to be powerful and busy people. Therefore they are unlikely to allow research unless they can see personal or commercial advantages
    • The requirement for the research to have some practical consequence.
  • 31. The nature of business and management research
    • Business and management reseach not only needs to provide findings that advance knowledge and understanding, it also needs to address business issues and practical managerial problem.
    • The findings of business and management research might also contain practical implications
  • 32. The nature of business and management research
    • Management research is “ transdisciplinary ”.
    • Using knowledge from a range of disciplines enables management research to gain new insights that can not be obtained through all of these disciplines seperately.
  • 33.