Web 2.0
Upcoming SlideShare
Loading in...5
×
 

Web 2.0

on

  • 2,188 views

Presentation prepared for conference by Morad Benyoucef, Cate Huston, Amir Rad, and Payam Sadeghi

Presentation prepared for conference by Morad Benyoucef, Cate Huston, Amir Rad, and Payam Sadeghi

Statistics

Views

Total Views
2,188
Views on SlideShare
2,125
Embed Views
63

Actions

Likes
0
Downloads
16
Comments
0

6 Embeds 63

http://kittenthebad.wordpress.com 56
http://catehuston.com 2
http://www.catehuston.com 2
http://www.slideshare.net 1
http://www.linkedin.com 1
https://kittenthebad.wordpress.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Web 2.0 Web 2.0 Presentation Transcript

    • Web 2.0 Morad Benyoucef, Cate Huston, Amir Rad, Payam Sadeghi Thursday, November 12, 2009
    • Introduction to Web 2.0 Thursday, November 12, 2009
    • Introduction to Web 2.0 • Web 2.0 • Principles of Web 2.0 • Web 2.0 & collaboration • Decisions 2.0 • Enterprise 2.0 Thursday, November 12, 2009
    • Web 2.0 Thursday, November 12, 2009
    • What is Web 2.0? From a platform of presentation (eyeballs, stickiness, etc.) to a computational platform Whatever you do on the web, you are in a sense programming. Thursday, November 12, 2009
    • What is Web 2.0? • Blogs (citizen journalism), wikis, social networks, web services, RSS feeds, recommendations, folxonomies (i.e., folk taxonomies / user created taxonomies / tagging), open APIs, etc. • Consumers become producers (prosumers) Thursday, November 12, 2009
    • What does Web 2.0 mean to individuals? • participation • connectedness • collaboration • rich experiences • conversation • etc! • community Thursday, November 12, 2009
    • What does web 2.0 mean to organizations? • openness • collaboration • crowd sourcing • empowered and engaged customers/ partners/suppliers • etc! Thursday, November 12, 2009
    • “Web 2.0 applications support the creation of informal users’ networks facilitating the flow of ideas and knowledge by allowing the efficient generation, dissemination, sharing and editing/refining of informational content” [1] Thursday, November 12, 2009
    • Web 2.0 is also called wisdom web, social web, people-centric web, participative web, read/ write web, etc. [1] Thursday, November 12, 2009
    • Web 2.0 - classification [1] Web 2.0! Blogs & Social Content Forums / Content Podcasts! Networks! Communities! Bulletin Boards! Aggregators! Web logs / journals! Applications allowing Applications organizing & Applications for Applications allowing users to build sharing a particular type of exchanging ideas and users to customize Fastest growing personal websites content! information usually web content using category of Web 2.0 accessible to others around special Real Simple applications! www.youtube.com (videos)! for exchange of interests! Syndication (RSS)! http://wordpress.org ! personal content and www.flickr.com (photos)! www.epinions.com! communication! www.digg.com (social www.python.org ! www.facebook.com ! bookmarking)! www.wikipedia.org (publicly edited encyclopedia) ! Thursday, November 12, 2009
    • Web 2.0 - main principles [1] • Service-based, simple and open-source solutions • Simple interfaces, limited features, customizable applications • Network effect vs. vendor lock-in • A user would not switch from Skype to a competitor if the user’s contacts are also on Skype Thursday, November 12, 2009
    • Web 2.0 - main principles [1] From software as a product to software as a service (Google Docs, Salesforce) Thursday, November 12, 2009
    • Web 2.0 - main principles [1] • Continuous and incremental application development requiring user participation • Users are no longer just consumers, they contribute, review and refine content aggregation of collective intelligence • Continuous real time improvement of applications based on user feedback • Software remains under development and improvement as long as it exists (Perpetual Beta) Thursday, November 12, 2009
    • Web 2.0 - main principles [1] • New service based business models and new opportunities for reaching small consumers with low-volume products • Offer services for free and generate revenue through advertising and/or sponsoring (Google Search, etc.) • Offer basic services for free and charge a fee for premium services (Ning, etc.) Thursday, November 12, 2009
    • Leverage the Long Tail “a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities - usually in addition to selling fewer popular items in large quantities.” [Source: en.wikipedia.org/wiki/The_Long_Tail] Thursday, November 12, 2009
    • Web 2.0 & collaboration Thursday, November 12, 2009
    • Goldcorp Example • Inspired by the Linux story, Goldcorp published its geological data and held a contest for whoever finds gold based on the data • 77 submissions from around the world Thursday, November 12, 2009
    • Open market for ideas • http://www.innocentive.com/ • P&G: most innovations will come from outside the company • Portfolio of IP (intellectual property) some of it kept private, some of it shared Thursday, November 12, 2009
    • Boeing co-innovated a plane on the web with its suppliers (considered peers) Thursday, November 12, 2009
    • Netflix • The www.Netflix.com crowd-sourcing example • 1 million dollars awarded to a team who created a movie recommendation algorithm Thursday, November 12, 2009
    • “There is no crowd in crowd-sourcing. There are only virtuosos, usually uniquely talented, highly trained people who have worked for decades in a field ” Dan Woods “The Myth of Crowd-sourcing Crowds don't innovate--individuals do.” http://www.forbes.com/2009/09/28/crowdsourcing-enterprise-innovation-technology-cio- network-jargonspy.html Thursday, November 12, 2009
    • • !"#$%&'$($)*+ • ,-.'/%01&2)+ • 3'45$+6$$+ • 72((0''02)+ Thursday, November 12, 2009
    • Decisions 2.0 Thursday, November 12, 2009
    • “companies have always used teams to solve problems, focus groups to explore customer needs, consumer surveys to understand the market and annual meetings to listen to shareholders” [2] Thursday, November 12, 2009
    • Decisions 2.0 [2] • Today companies can use Web 2.0 (“collective intelligence”, “wisdom of the crowd”, wikis, “crowdsourcing”, etc.) in making decisions • Decision making can be broken into generation of potential solutions evaluation of those solutions • These two tasks can be influenced by human biases which can be mitigated using collective intelligence Thursday, November 12, 2009
    • Thursday, November 12, 2009
    • Decisions 2.0 [2] • A study on Collective Intelligence concluded that: • Tools using collective intelligence have performed better than theorists can explain • Collective intelligence is better for idea generation than for idea evaluation • Managers need to consider many key issues when designing collective intelligence tools – from loss of control to balance of diversity to expertise Thursday, November 12, 2009
    • Enterprise 2.0 Thursday, November 12, 2009
    • Suppliers Customers Enterprise Partners : Web 2.0 Deployment Thursday, November 12, 2009
    • Enterprises and Web 2.0 [3] • Internally: share ideas, access to knowledge, reduced cost of communication, reduced time to market products, improved customer satisfaction • Externally: better interactions with organizations and customers, closer ties with customers, increased customer awareness of the company’s products, improved customer satisfaction, joint design with customers, partners and suppliers Thursday, November 12, 2009
    • Thursday, November 12, 2009
    • Thursday, November 12, 2009
    • @benyoucef http://business.admin.uottawa.ca/~benyoucef/ morad.benyoucef@googlewave.com Thursday, November 12, 2009
    • The Effects of Social Networks on Business Thursday, November 12, 2009
    • 5)."& +."<(8=& 2-"67(1-6#8& 5)."& 5)."& 3#8=&>-(3& !"#$%& 5)."& 5)."& 9(7,&5)."& '()%#*& :;1."(.87.& !"#$%& 5)."& 5)."& +,-".%& '()%#*& './& 011)& './&-)& 23-4#"*& Thursday, November 12, 2009
    • Social Network Analysis • Social Network are measured in terms of: • Degree Centrality: The number of direct connections a node has. What really matters is where those connections lead to and how they connect the otherwise unconnected. • Betweenness Centrality: A node with high betweenness has great influence over what flows in the network indicating important links and single point of failure. • Closeness Centrality: The measure of closeness of a node which are close to everyone else. The pattern of the direct and indirect ties allows the nodes any other node in the network more quickly than anyone else. They have the shortest paths to all others. Thursday, November 12, 2009
    • • !"#$%&'$($)*+ • ,-.'/%01&2)+ • 3'45$+6$$+ • 72((0''02)+ Thursday, November 12, 2009
    • • • • Social Commerce • Low-barrier !"#$ !"#$%&'#"'#$ • Available anywhere %&'#)./,0&'$ !"#$%&' • Allow business users to ("))*+#*' ,-%.*.' structure information & content !"#$(&)"$ !"#$(&)"$ *)&($ *)&($ +&'#)./,#&)-$ +,-#&(")$ • Continuous maintenance Thursday, November 12, 2009
    • *+,)-+).%-) /"+00%1()-+) 2#$34) *+,)-+) *+,)-+) 5%#(61%)7#$6%) %7#$6#-%) +8) 91%?:;:$:-B4) 9+&-1:;6<+&4) *+,)-+) ="#->()-"%) %C%9<7%$B) ;1#&?)7#$6%4) #?7%1<(%4) *+,)-+) !"#$$%&'%() "+,)-+) %C%9<7%$B) 5#@:5:A%)-"%) 1%#9") 7#$6%)+8) 0+-%&<#$) 9+&-1:;6<+&4) 96(-+5%1(4) *+,)9#&)7#$6%) 91%#<+&);%) *+,)-+)8+(-%1) -1#&($#-%?):&-+) 9+&-1:;6<+&4) +0%1#<+&#$) 9"#&'%(4)) *+,)#1%) *+,)-+)'%-) 9+&-1:;6<+&() %@%96<7%) :50#9<&') 6&?%1(-#&?:&' B+61) 4) 1%06-#<+&4) Thursday, November 12, 2009
    • Effective Customer Targeting: Predicting the Potential Actors, Choosing the right actors, Most Visited actor Thursday, November 12, 2009
    • ),-./0( !"#$%&'( 102,.-3( )*+",-.( 4+22(%20( )*+"0$( )*+"0$( !+560-'( !#22022,#-( Future of Social Commerce Thursday, November 12, 2009
    • @amir_a_rad a.afrasiabi@uottawa.ca Thursday, November 12, 2009
    • Health Care & Health 2.0 Thursday, November 12, 2009
    • Current Trends in Health Care • Effective health Information Sharing is highly required: • From Biomedicine to Infomedicine • Health care models and policies [4] are emerging from disease-centered to patient-centered [5]. • Internet Models as a primary source of health information mainly for: • Improving collaboration along the health care process. • Finding timely and personalized health information. Thursday, November 12, 2009
    • Health 2.0 Definition • Combination of health • Exchange health information; data and health information with patient experience through the • Collaborate with each other on a large scale; use of ICT, enabling the citizen to become an active and responsible • Actively participate in health care process; partner in his/her own health and care pathway • Build personal network of (by Lodewijk Bos), where friends; consumers are able to: • And patient expertise is valued! Thursday, November 12, 2009
    • Applications of Health 2.0[6] Thursday, November 12, 2009
    • Thursday, November 12, 2009
    • Sources Used to Find or Access Health-Related Information in the Past 12 Months in US, 2008.[6] Thursday, November 12, 2009
    • According to Dr. Martin Seligman’s findings, extremely happy people are extremely social. And technology, entertainment, and design are able to increase happiness and positive emotion by increasing meaning engagement in life. Thursday, November 12, 2009
    • PatientsLikeMe as a Health 2.0 Platform Thursday, November 12, 2009
    • Thursday, November 12, 2009
    • Health 2.0 Basis Structure Thursday, November 12, 2009
    • Swan Health 2.0 Model [7] Thursday, November 12, 2009
    • E-Health Issues • Information integration is a critical point. • Delivering right information to the right person at the right time! • Information explosion in health • Credibility and patients’ privacy are challenging. Thursday, November 12, 2009
    • E-Health 2.0 Initiatives • Health care mechanism/model with the following characteristics: • Supports multi-disciplinary decision- making • Offers customizable (personalized) health services • Accepts the patients as partner through structured participation schema Thursday, November 12, 2009
    • E-Health 2.0 Initiatives • Digitizing a health care process/scenario based on SCM Models where: • Patients are partners • Health professionals are consultants • Hospitals/clinics are service enablers Thursday, November 12, 2009
    • @PayamSadeghi http://www.iPayam.com/MyThesis/ PSade077@uOttawa.ca Thursday, November 12, 2009
    • Conversation 2.0: Twitter Thursday, November 12, 2009
    • The Internet (ARPANet) went live in 1969 The World Wide Web in 1990 (no, they are not the same thing) Thursday, November 12, 2009
    • Now, the web/internet is infrastructure: like electricity, roads, public transport, running water... Thursday, November 12, 2009
    • So much has changed - so fast. This is just the beginning. Thursday, November 12, 2009
    • Authorization of content is now nearly universal. http://seedmagazine.com/content/article/a_writing_revolution/ Thursday, November 12, 2009
    • Thursday, November 12, 2009
    • The possibility of “Serendipitous Connections” The power of “Weak-Tie” relationships Thursday, November 12, 2009
    • Twitter! Hang on - isn’t Twitter a Pointless Waste of Time? NO Twitter is having real impact. Thursday, November 12, 2009
    • The US gvt intervened to change Twitter’s maintenance time to keep the service up in the aftermath of Iran’s Election Authoritarian regimes are now more afraid of conversation than information Thursday, November 12, 2009
    • October 13th, 2009: #Trafigura is trending - why? October 16th, 2009: “Jan Moir” is trending - why? Thursday, November 12, 2009
    • #Trafigura: Outrage at the press prohibited from reporting on parliament “Jan Moir”: Disgust at an article about the tragic death of a pop star Thursday, November 12, 2009
    • Twitter doesn’t just tell us what a person is doing right now, it tells us what’s hot, what people are getting angry/excited/upset about. Twitter captures the moment. Thursday, November 12, 2009
    • Information Gathering: Crowd-Source your News • Personally, the most useful aspect of Twitter • Follow leaders in your field • People working in similar areas, who tweet useful links • People who inspire you Thursday, November 12, 2009
    • Keeping in touch... ... through ambient intimacy / awareness Thursday, November 12, 2009
    • If you’re a business, your customers are talking about you. If you’re smart, you’re listening to what they’re saying about your brand. Twitter is one mechanism for listening. Thursday, November 12, 2009
    • Your conversations Who are you say a lot about you. talking to? Who’s talking about you? Measuring conversations, is one way to measure (no-one talks to engagement. spammers) Thursday, November 12, 2009
    • Spammers have caused number of followers to became a poor way to measure influence. Thursday, November 12, 2009
    • Spammers on Twitter Nobody’s listening to spammers. They aren’t listening to anyone else. There’s no conversation. Thursday, November 12, 2009
    • Conversations I decided someone’s conversation network was a better measure of influence. So I graphed it. (this guy’s not very influential) Thursday, November 12, 2009
    • Me: @kittenthebad Thursday, November 12, 2009
    • Spammer: see how nobody’s talking to them? Thursday, November 12, 2009
    • Power-User: @snookca Thursday, November 12, 2009
    • Moderate User: @tgrevatt Thursday, November 12, 2009
    • Light-user: @jdemond See how clear the sub-networks are? Wouldn’t it be nice if we could pick these out for everyone. Thursday, November 12, 2009
    • @kittenthebad http://kittenthebad.wordpress.com/ catehuston@googlewave.com Thursday, November 12, 2009
    • http://geekandpoke.typepad.com/geekandpoke/ 2009/09/the-art-of-programming.html http://www.flickr.com/photos/briansolis/ 2080563665/ Decisions 2.0: The Power of Collective Intelligence, E. Bonabeau, MIT Sloan Management Review,VOL. 50 NO. 2 PP 45-52, 2009 How companies are benefiting from Web 2.0, A Mckinsey Global Survey, 2009 How companies are benefiting from Web 2.0, A Mckinsey Global Survey, 2009 Thursday, November 12, 2009
    • iCrossing, How America Searches: Health and Wellness. January 2008. Emerging Patient-Driven Health Care Models: An Examination of Health Social Networks, Consumer Personalized Medicine and Quantified Self-Tracking, By Melanie Swan, February 2009. By Gunther Eysenbach, MD, MPH (http:// www.jmir.org/2008/3/e22/). Thursday, November 12, 2009
    • iStockPhoto http://www.flickr.com/photos/ 22746515@N02/3554570745/ iStockPhoto http://spinster.blogs.com/rak/2009/06/ green.html http://spinster.blogs.com/rak/2009/06/ green.html Thursday, November 12, 2009
    • http://whatothersmissed.blogspot.com/ 2009/06/round-up.html http://www.flickr.com/photos/ari/ 3644667355/ http://www.flickr.com/photos/ari/ 3625401150/ http://www.flickr.com/photos/ 24960504@N06/3581090321 http://commons.wikimedia.org/wiki/ File:British_Houses_of_Parliament.jpg Thursday, November 12, 2009
    • http://trendistic.com/trafigura/jan-moir/_30- days http://seedmagazine.com/content/article/ a_writing_revolution/ http://geekandpoke.typepad.com/ geekandpoke/2009/04/twitter-business- plan.html iStockPhoto iStockPhoto Thursday, November 12, 2009
    • iStockPhoto iStockPhoto iStockPhoto http://geekandpoke.typepad.com/ geekandpoke/2009/02/spam-followers.html http://geekandpoke.typepad.com/ geekandpoke/2009/07/micro-messages.html Thursday, November 12, 2009
    • References • [1] Web 2.0: Conceptual Foundations and Marketing Issues, E. Constantinides and S. J. Fountain, Journal of Direct, Data and Digital Marketing Practice,VOL. 9 NO. 3 PP 231-244, 2008 • [2] Decisions 2.0: The Power of Collective Intelligence, E. Bonabeau, MIT Sloan Management Review,VOL. 50 NO. 2 PP 45-52, 2009 • [3] How companies are benefiting from Web 2.0, A Mckinsey Global Survey, 2009 Thursday, November 12, 2009
    • References • [4] Web 2.0 systems supporting childhood chronic disease management: A pattern language representation of a general architecture. By Toomas Timpka and et al, November 2008. • [5] Expanding patient-centered care to empower patients and assist providers. By M. W. Stanton, May 2002) • [6] iCrossing, How America Searches: Health and Wellness. January 2008. • [7] Emerging Patient-Driven Health Care Models: An Examination of Health Social Networks, Consumer Personalized Medicine and Quantified Self-Tracking, By Melanie Swan, February 2009. • [8] By Gunther Eysenbach, MD, MPH (http://www.jmir.org/2008/3/e22/). Thursday, November 12, 2009