Web 2.0
                       Morad Benyoucef, Cate Huston, Amir Rad, Payam
                                          Sad...
Introduction to Web 2.0



Thursday, November 12, 2009
Introduction to Web 2.0

                   • Web 2.0
                   • Principles of Web 2.0
                   • Web ...
Web 2.0



Thursday, November 12, 2009
What is Web
                 2.0?
        From a platform of presentation
         (eyeballs, stickiness, etc.) to a
     ...
What is Web 2.0?

                         •    Blogs (citizen journalism), wikis, social
                              ne...
What does Web 2.0
               mean to individuals?

                   • participation   • connectedness
              ...
What does web 2.0
               mean to organizations?
                   • openness
                   • collaboration
 ...
“Web 2.0 applications support the creation of
                  informal users’ networks facilitating the flow
            ...
Web 2.0 is also called wisdom
                  web, social web, people-centric
                   web, participative web,...
Web 2.0 - classification [1]
                                                                Web 2.0!


       Blogs &     ...
Web 2.0 - main principles                                     [1]


                   •          Service-based, simple an...
Web 2.0 - main
          principles [1]
          From software as a product to
          software as a service (Google
  ...
Web 2.0 - main principles                                      [1]

                   •          Continuous and increment...
Web 2.0 - main principles                                    [1]


                   •          New service based busines...
Leverage the Long Tail
                   “a retailing concept describing the niche strategy of selling a large number of
...
Web 2.0 &
                              collaboration


Thursday, November 12, 2009
Goldcorp Example

                   • Inspired by the Linux story, Goldcorp
                              published its g...
Open market for ideas

                   • http://www.innocentive.com/
                   • P&G: most innovations will co...
Boeing co-innovated a plane
                    on the web with its
                suppliers (considered peers)



Thursd...
Netflix

                   • The www.Netflix.com crowd-sourcing
                              example
                   • ...
“There is no crowd in crowd-sourcing. There
                  are only virtuosos, usually uniquely talented,
             ...
• !"#$%&'$($)*+
         • ,-.'/%01&2)+
         • 3'45$+6$$+
         • 72((0''02)+




Thursday, November 12, 2009
Decisions 2.0



Thursday, November 12, 2009
“companies have always used teams to
                   solve problems, focus groups to explore
                    custom...
Decisions 2.0 [2]
                   •          Today companies can use Web 2.0 (“collective
                             ...
Thursday, November 12, 2009
Decisions 2.0 [2]
                   •          A study on Collective Intelligence concluded that:

                      ...
Enterprise 2.0



Thursday, November 12, 2009
Suppliers
                                                      Customers
                              Enterprise
       ...
Enterprises and Web 2.0 [3]

                   •          Internally: share ideas, access to knowledge,
                 ...
Thursday, November 12, 2009
Thursday, November 12, 2009
@benyoucef
                http://business.admin.uottawa.ca/~benyoucef/

                morad.benyoucef@googlewave.com


...
The Effects of Social
                   Networks on Business


Thursday, November 12, 2009
5)."&                                  +."<(8=&
                         2-"67(1-6#8&
                                    ...
Social Network Analysis
                   •          Social Network are measured in terms of:

                         •...
• !"#$%&'$($)*+
         • ,-.'/%01&2)+
         • 3'45$+6$$+
         • 72((0''02)+




Thursday, November 12, 2009
•
     •
         •




               Social Commerce

                   •      Low-barrier
                            ...
*+,)-+).%-)
                                                                               /"+00%1()-+)
                  ...
Effective Customer Targeting:
                 Predicting the Potential Actors, Choosing the right actors,
               ...
),-./0(
                              !"#$%&'(
                                         102,.-3(
                         ...
@amir_a_rad
                              a.afrasiabi@uottawa.ca




Thursday, November 12, 2009
Health Care &
                               Health 2.0


Thursday, November 12, 2009
Current Trends in
               Health Care
                   •          Effective health Information Sharing is highly ...
Health 2.0 Definition
                   •      Combination of health      •   Exchange health
                            ...
Applications of
                               Health 2.0[6]


Thursday, November 12, 2009
Thursday, November 12, 2009
Sources Used to Find or Access
                              Health-Related Information in the
                           ...
According to Dr. Martin Seligman’s findings,
                 extremely happy people are extremely social.
                ...
PatientsLikeMe as a
                              Health 2.0 Platform


Thursday, November 12, 2009
Thursday, November 12, 2009
Health 2.0
                              Basis Structure


Thursday, November 12, 2009
Swan Health
           2.0 Model [7]




Thursday, November 12, 2009
E-Health Issues

                   •          Information integration is a critical point.

                         •   ...
E-Health 2.0 Initiatives
                   •          Health care mechanism/model with the
                              ...
E-Health 2.0 Initiatives

                   • Digitizing a health care process/scenario
                              bas...
@PayamSadeghi
                  http://www.iPayam.com/MyThesis/

                              PSade077@uOttawa.ca



Thur...
Conversation 2.0:
                           Twitter

Thursday, November 12, 2009
The Internet (ARPANet) went live in 1969
 The World Wide Web in 1990
 (no, they are not the same thing)




Thursday, Nove...
Now, the web/internet is infrastructure: like
                  electricity, roads, public transport, running water...

Th...
So much has changed - so fast.
                                This is just the beginning.

Thursday, November 12, 2009
Authorization of content is now nearly universal.
                http://seedmagazine.com/content/article/a_writing_revolu...
Thursday, November 12, 2009
The possibility of “Serendipitous Connections”
                                    The power of “Weak-Tie” relationships

...
Twitter!
            Hang on - isn’t Twitter a
         Pointless Waste of Time?

                              NO

      ...
The US gvt intervened to change
                              Twitter’s maintenance time to
                              ...
October 13th, 2009:
                                #Trafigura is trending -
                                        why?

...
#Trafigura: Outrage at the press prohibited from reporting on
                                               parliament
   ...
Twitter doesn’t just tell us what a
                        person is doing right now, it tells us
                       ...
Information Gathering:
               Crowd-Source your News
                   •      Personally, the most
              ...
Keeping in touch...




                               ... through ambient
                              intimacy / awaren...
If you’re a
  business, your
  customers are
  talking about you.




                                     If you’re smart...
Your conversations             Who are you
 say a lot about you.             talking to?
                                W...
Spammers have caused number of followers
                to became a poor way to measure influence.

Thursday, November 12,...
Spammers on
                Twitter
        Nobody’s listening to spammers.

          They aren’t listening to anyone
   ...
Conversations
         I decided someone’s conversation
         network was a better measure of
                     influ...
Me: @kittenthebad




Thursday, November 12, 2009
Spammer: see how
 nobody’s talking to
 them?




Thursday, November 12, 2009
Power-User: @snookca




Thursday, November 12, 2009
Moderate User: @tgrevatt




Thursday, November 12, 2009
Light-user: @jdemond
 See how clear the sub-networks are?
 Wouldn’t it be nice if we could pick
 these out for everyone.

...
@kittenthebad
                http://kittenthebad.wordpress.com/

                          catehuston@googlewave.com



T...
http://geekandpoke.typepad.com/geekandpoke/
                                   2009/09/the-art-of-programming.html

      ...
iCrossing, How America Searches: Health and
                                         Wellness. January 2008.

            ...
iStockPhoto


                                 http://www.flickr.com/photos/
                                 22746515@N02/...
http://whatothersmissed.blogspot.com/
                                      2009/06/round-up.html

                       ...
http://trendistic.com/trafigura/jan-moir/_30-
                                                   days

                    ...
iStockPhoto


                                            iStockPhoto


                                            iStock...
References
                   •          [1] Web 2.0: Conceptual Foundations and
                              Marketing I...
References
                   •          [4] Web 2.0 systems supporting childhood chronic disease management:
            ...
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Web 2.0

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Presentation prepared for conference by Morad Benyoucef, Cate Huston, Amir Rad, and Payam Sadeghi

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Web 2.0

  1. 1. Web 2.0 Morad Benyoucef, Cate Huston, Amir Rad, Payam Sadeghi Thursday, November 12, 2009
  2. 2. Introduction to Web 2.0 Thursday, November 12, 2009
  3. 3. Introduction to Web 2.0 • Web 2.0 • Principles of Web 2.0 • Web 2.0 & collaboration • Decisions 2.0 • Enterprise 2.0 Thursday, November 12, 2009
  4. 4. Web 2.0 Thursday, November 12, 2009
  5. 5. What is Web 2.0? From a platform of presentation (eyeballs, stickiness, etc.) to a computational platform Whatever you do on the web, you are in a sense programming. Thursday, November 12, 2009
  6. 6. What is Web 2.0? • Blogs (citizen journalism), wikis, social networks, web services, RSS feeds, recommendations, folxonomies (i.e., folk taxonomies / user created taxonomies / tagging), open APIs, etc. • Consumers become producers (prosumers) Thursday, November 12, 2009
  7. 7. What does Web 2.0 mean to individuals? • participation • connectedness • collaboration • rich experiences • conversation • etc! • community Thursday, November 12, 2009
  8. 8. What does web 2.0 mean to organizations? • openness • collaboration • crowd sourcing • empowered and engaged customers/ partners/suppliers • etc! Thursday, November 12, 2009
  9. 9. “Web 2.0 applications support the creation of informal users’ networks facilitating the flow of ideas and knowledge by allowing the efficient generation, dissemination, sharing and editing/refining of informational content” [1] Thursday, November 12, 2009
  10. 10. Web 2.0 is also called wisdom web, social web, people-centric web, participative web, read/ write web, etc. [1] Thursday, November 12, 2009
  11. 11. Web 2.0 - classification [1] Web 2.0! Blogs & Social Content Forums / Content Podcasts! Networks! Communities! Bulletin Boards! Aggregators! Web logs / journals! Applications allowing Applications organizing & Applications for Applications allowing users to build sharing a particular type of exchanging ideas and users to customize Fastest growing personal websites content! information usually web content using category of Web 2.0 accessible to others around special Real Simple applications! www.youtube.com (videos)! for exchange of interests! Syndication (RSS)! http://wordpress.org ! personal content and www.flickr.com (photos)! www.epinions.com! communication! www.digg.com (social www.python.org ! www.facebook.com ! bookmarking)! www.wikipedia.org (publicly edited encyclopedia) ! Thursday, November 12, 2009
  12. 12. Web 2.0 - main principles [1] • Service-based, simple and open-source solutions • Simple interfaces, limited features, customizable applications • Network effect vs. vendor lock-in • A user would not switch from Skype to a competitor if the user’s contacts are also on Skype Thursday, November 12, 2009
  13. 13. Web 2.0 - main principles [1] From software as a product to software as a service (Google Docs, Salesforce) Thursday, November 12, 2009
  14. 14. Web 2.0 - main principles [1] • Continuous and incremental application development requiring user participation • Users are no longer just consumers, they contribute, review and refine content aggregation of collective intelligence • Continuous real time improvement of applications based on user feedback • Software remains under development and improvement as long as it exists (Perpetual Beta) Thursday, November 12, 2009
  15. 15. Web 2.0 - main principles [1] • New service based business models and new opportunities for reaching small consumers with low-volume products • Offer services for free and generate revenue through advertising and/or sponsoring (Google Search, etc.) • Offer basic services for free and charge a fee for premium services (Ning, etc.) Thursday, November 12, 2009
  16. 16. Leverage the Long Tail “a retailing concept describing the niche strategy of selling a large number of unique items in relatively small quantities - usually in addition to selling fewer popular items in large quantities.” [Source: en.wikipedia.org/wiki/The_Long_Tail] Thursday, November 12, 2009
  17. 17. Web 2.0 & collaboration Thursday, November 12, 2009
  18. 18. Goldcorp Example • Inspired by the Linux story, Goldcorp published its geological data and held a contest for whoever finds gold based on the data • 77 submissions from around the world Thursday, November 12, 2009
  19. 19. Open market for ideas • http://www.innocentive.com/ • P&G: most innovations will come from outside the company • Portfolio of IP (intellectual property) some of it kept private, some of it shared Thursday, November 12, 2009
  20. 20. Boeing co-innovated a plane on the web with its suppliers (considered peers) Thursday, November 12, 2009
  21. 21. Netflix • The www.Netflix.com crowd-sourcing example • 1 million dollars awarded to a team who created a movie recommendation algorithm Thursday, November 12, 2009
  22. 22. “There is no crowd in crowd-sourcing. There are only virtuosos, usually uniquely talented, highly trained people who have worked for decades in a field ” Dan Woods “The Myth of Crowd-sourcing Crowds don't innovate--individuals do.” http://www.forbes.com/2009/09/28/crowdsourcing-enterprise-innovation-technology-cio- network-jargonspy.html Thursday, November 12, 2009
  23. 23. • !"#$%&'$($)*+ • ,-.'/%01&2)+ • 3'45$+6$$+ • 72((0''02)+ Thursday, November 12, 2009
  24. 24. Decisions 2.0 Thursday, November 12, 2009
  25. 25. “companies have always used teams to solve problems, focus groups to explore customer needs, consumer surveys to understand the market and annual meetings to listen to shareholders” [2] Thursday, November 12, 2009
  26. 26. Decisions 2.0 [2] • Today companies can use Web 2.0 (“collective intelligence”, “wisdom of the crowd”, wikis, “crowdsourcing”, etc.) in making decisions • Decision making can be broken into generation of potential solutions evaluation of those solutions • These two tasks can be influenced by human biases which can be mitigated using collective intelligence Thursday, November 12, 2009
  27. 27. Thursday, November 12, 2009
  28. 28. Decisions 2.0 [2] • A study on Collective Intelligence concluded that: • Tools using collective intelligence have performed better than theorists can explain • Collective intelligence is better for idea generation than for idea evaluation • Managers need to consider many key issues when designing collective intelligence tools – from loss of control to balance of diversity to expertise Thursday, November 12, 2009
  29. 29. Enterprise 2.0 Thursday, November 12, 2009
  30. 30. Suppliers Customers Enterprise Partners : Web 2.0 Deployment Thursday, November 12, 2009
  31. 31. Enterprises and Web 2.0 [3] • Internally: share ideas, access to knowledge, reduced cost of communication, reduced time to market products, improved customer satisfaction • Externally: better interactions with organizations and customers, closer ties with customers, increased customer awareness of the company’s products, improved customer satisfaction, joint design with customers, partners and suppliers Thursday, November 12, 2009
  32. 32. Thursday, November 12, 2009
  33. 33. Thursday, November 12, 2009
  34. 34. @benyoucef http://business.admin.uottawa.ca/~benyoucef/ morad.benyoucef@googlewave.com Thursday, November 12, 2009
  35. 35. The Effects of Social Networks on Business Thursday, November 12, 2009
  36. 36. 5)."& +."<(8=& 2-"67(1-6#8& 5)."& 5)."& 3#8=&>-(3& !"#$%& 5)."& 5)."& 9(7,&5)."& '()%#*& :;1."(.87.& !"#$%& 5)."& 5)."& +,-".%& '()%#*& './& 011)& './&-)& 23-4#"*& Thursday, November 12, 2009
  37. 37. Social Network Analysis • Social Network are measured in terms of: • Degree Centrality: The number of direct connections a node has. What really matters is where those connections lead to and how they connect the otherwise unconnected. • Betweenness Centrality: A node with high betweenness has great influence over what flows in the network indicating important links and single point of failure. • Closeness Centrality: The measure of closeness of a node which are close to everyone else. The pattern of the direct and indirect ties allows the nodes any other node in the network more quickly than anyone else. They have the shortest paths to all others. Thursday, November 12, 2009
  38. 38. • !"#$%&'$($)*+ • ,-.'/%01&2)+ • 3'45$+6$$+ • 72((0''02)+ Thursday, November 12, 2009
  39. 39. • • • Social Commerce • Low-barrier !"#$ !"#$%&'#"'#$ • Available anywhere %&'#)./,0&'$ !"#$%&' • Allow business users to ("))*+#*' ,-%.*.' structure information & content !"#$(&)"$ !"#$(&)"$ *)&($ *)&($ +&'#)./,#&)-$ +,-#&(")$ • Continuous maintenance Thursday, November 12, 2009
  40. 40. *+,)-+).%-) /"+00%1()-+) 2#$34) *+,)-+) *+,)-+) 5%#(61%)7#$6%) %7#$6#-%) +8) 91%?:;:$:-B4) 9+&-1:;6<+&4) *+,)-+) ="#->()-"%) %C%9<7%$B) ;1#&?)7#$6%4) #?7%1<(%4) *+,)-+) !"#$$%&'%() "+,)-+) %C%9<7%$B) 5#@:5:A%)-"%) 1%#9") 7#$6%)+8) 0+-%&<#$) 9+&-1:;6<+&4) 96(-+5%1(4) *+,)9#&)7#$6%) 91%#<+&);%) *+,)-+)8+(-%1) -1#&($#-%?):&-+) 9+&-1:;6<+&4) +0%1#<+&#$) 9"#&'%(4)) *+,)#1%) *+,)-+)'%-) 9+&-1:;6<+&() %@%96<7%) :50#9<&') 6&?%1(-#&?:&' B+61) 4) 1%06-#<+&4) Thursday, November 12, 2009
  41. 41. Effective Customer Targeting: Predicting the Potential Actors, Choosing the right actors, Most Visited actor Thursday, November 12, 2009
  42. 42. ),-./0( !"#$%&'( 102,.-3( )*+",-.( 4+22(%20( )*+"0$( )*+"0$( !+560-'( !#22022,#-( Future of Social Commerce Thursday, November 12, 2009
  43. 43. @amir_a_rad a.afrasiabi@uottawa.ca Thursday, November 12, 2009
  44. 44. Health Care & Health 2.0 Thursday, November 12, 2009
  45. 45. Current Trends in Health Care • Effective health Information Sharing is highly required: • From Biomedicine to Infomedicine • Health care models and policies [4] are emerging from disease-centered to patient-centered [5]. • Internet Models as a primary source of health information mainly for: • Improving collaboration along the health care process. • Finding timely and personalized health information. Thursday, November 12, 2009
  46. 46. Health 2.0 Definition • Combination of health • Exchange health information; data and health information with patient experience through the • Collaborate with each other on a large scale; use of ICT, enabling the citizen to become an active and responsible • Actively participate in health care process; partner in his/her own health and care pathway • Build personal network of (by Lodewijk Bos), where friends; consumers are able to: • And patient expertise is valued! Thursday, November 12, 2009
  47. 47. Applications of Health 2.0[6] Thursday, November 12, 2009
  48. 48. Thursday, November 12, 2009
  49. 49. Sources Used to Find or Access Health-Related Information in the Past 12 Months in US, 2008.[6] Thursday, November 12, 2009
  50. 50. According to Dr. Martin Seligman’s findings, extremely happy people are extremely social. And technology, entertainment, and design are able to increase happiness and positive emotion by increasing meaning engagement in life. Thursday, November 12, 2009
  51. 51. PatientsLikeMe as a Health 2.0 Platform Thursday, November 12, 2009
  52. 52. Thursday, November 12, 2009
  53. 53. Health 2.0 Basis Structure Thursday, November 12, 2009
  54. 54. Swan Health 2.0 Model [7] Thursday, November 12, 2009
  55. 55. E-Health Issues • Information integration is a critical point. • Delivering right information to the right person at the right time! • Information explosion in health • Credibility and patients’ privacy are challenging. Thursday, November 12, 2009
  56. 56. E-Health 2.0 Initiatives • Health care mechanism/model with the following characteristics: • Supports multi-disciplinary decision- making • Offers customizable (personalized) health services • Accepts the patients as partner through structured participation schema Thursday, November 12, 2009
  57. 57. E-Health 2.0 Initiatives • Digitizing a health care process/scenario based on SCM Models where: • Patients are partners • Health professionals are consultants • Hospitals/clinics are service enablers Thursday, November 12, 2009
  58. 58. @PayamSadeghi http://www.iPayam.com/MyThesis/ PSade077@uOttawa.ca Thursday, November 12, 2009
  59. 59. Conversation 2.0: Twitter Thursday, November 12, 2009
  60. 60. The Internet (ARPANet) went live in 1969 The World Wide Web in 1990 (no, they are not the same thing) Thursday, November 12, 2009
  61. 61. Now, the web/internet is infrastructure: like electricity, roads, public transport, running water... Thursday, November 12, 2009
  62. 62. So much has changed - so fast. This is just the beginning. Thursday, November 12, 2009
  63. 63. Authorization of content is now nearly universal. http://seedmagazine.com/content/article/a_writing_revolution/ Thursday, November 12, 2009
  64. 64. Thursday, November 12, 2009
  65. 65. The possibility of “Serendipitous Connections” The power of “Weak-Tie” relationships Thursday, November 12, 2009
  66. 66. Twitter! Hang on - isn’t Twitter a Pointless Waste of Time? NO Twitter is having real impact. Thursday, November 12, 2009
  67. 67. The US gvt intervened to change Twitter’s maintenance time to keep the service up in the aftermath of Iran’s Election Authoritarian regimes are now more afraid of conversation than information Thursday, November 12, 2009
  68. 68. October 13th, 2009: #Trafigura is trending - why? October 16th, 2009: “Jan Moir” is trending - why? Thursday, November 12, 2009
  69. 69. #Trafigura: Outrage at the press prohibited from reporting on parliament “Jan Moir”: Disgust at an article about the tragic death of a pop star Thursday, November 12, 2009
  70. 70. Twitter doesn’t just tell us what a person is doing right now, it tells us what’s hot, what people are getting angry/excited/upset about. Twitter captures the moment. Thursday, November 12, 2009
  71. 71. Information Gathering: Crowd-Source your News • Personally, the most useful aspect of Twitter • Follow leaders in your field • People working in similar areas, who tweet useful links • People who inspire you Thursday, November 12, 2009
  72. 72. Keeping in touch... ... through ambient intimacy / awareness Thursday, November 12, 2009
  73. 73. If you’re a business, your customers are talking about you. If you’re smart, you’re listening to what they’re saying about your brand. Twitter is one mechanism for listening. Thursday, November 12, 2009
  74. 74. Your conversations Who are you say a lot about you. talking to? Who’s talking about you? Measuring conversations, is one way to measure (no-one talks to engagement. spammers) Thursday, November 12, 2009
  75. 75. Spammers have caused number of followers to became a poor way to measure influence. Thursday, November 12, 2009
  76. 76. Spammers on Twitter Nobody’s listening to spammers. They aren’t listening to anyone else. There’s no conversation. Thursday, November 12, 2009
  77. 77. Conversations I decided someone’s conversation network was a better measure of influence. So I graphed it. (this guy’s not very influential) Thursday, November 12, 2009
  78. 78. Me: @kittenthebad Thursday, November 12, 2009
  79. 79. Spammer: see how nobody’s talking to them? Thursday, November 12, 2009
  80. 80. Power-User: @snookca Thursday, November 12, 2009
  81. 81. Moderate User: @tgrevatt Thursday, November 12, 2009
  82. 82. Light-user: @jdemond See how clear the sub-networks are? Wouldn’t it be nice if we could pick these out for everyone. Thursday, November 12, 2009
  83. 83. @kittenthebad http://kittenthebad.wordpress.com/ catehuston@googlewave.com Thursday, November 12, 2009
  84. 84. http://geekandpoke.typepad.com/geekandpoke/ 2009/09/the-art-of-programming.html http://www.flickr.com/photos/briansolis/ 2080563665/ Decisions 2.0: The Power of Collective Intelligence, E. Bonabeau, MIT Sloan Management Review,VOL. 50 NO. 2 PP 45-52, 2009 How companies are benefiting from Web 2.0, A Mckinsey Global Survey, 2009 How companies are benefiting from Web 2.0, A Mckinsey Global Survey, 2009 Thursday, November 12, 2009
  85. 85. iCrossing, How America Searches: Health and Wellness. January 2008. Emerging Patient-Driven Health Care Models: An Examination of Health Social Networks, Consumer Personalized Medicine and Quantified Self-Tracking, By Melanie Swan, February 2009. By Gunther Eysenbach, MD, MPH (http:// www.jmir.org/2008/3/e22/). Thursday, November 12, 2009
  86. 86. iStockPhoto http://www.flickr.com/photos/ 22746515@N02/3554570745/ iStockPhoto http://spinster.blogs.com/rak/2009/06/ green.html http://spinster.blogs.com/rak/2009/06/ green.html Thursday, November 12, 2009
  87. 87. http://whatothersmissed.blogspot.com/ 2009/06/round-up.html http://www.flickr.com/photos/ari/ 3644667355/ http://www.flickr.com/photos/ari/ 3625401150/ http://www.flickr.com/photos/ 24960504@N06/3581090321 http://commons.wikimedia.org/wiki/ File:British_Houses_of_Parliament.jpg Thursday, November 12, 2009
  88. 88. http://trendistic.com/trafigura/jan-moir/_30- days http://seedmagazine.com/content/article/ a_writing_revolution/ http://geekandpoke.typepad.com/ geekandpoke/2009/04/twitter-business- plan.html iStockPhoto iStockPhoto Thursday, November 12, 2009
  89. 89. iStockPhoto iStockPhoto iStockPhoto http://geekandpoke.typepad.com/ geekandpoke/2009/02/spam-followers.html http://geekandpoke.typepad.com/ geekandpoke/2009/07/micro-messages.html Thursday, November 12, 2009
  90. 90. References • [1] Web 2.0: Conceptual Foundations and Marketing Issues, E. Constantinides and S. J. Fountain, Journal of Direct, Data and Digital Marketing Practice,VOL. 9 NO. 3 PP 231-244, 2008 • [2] Decisions 2.0: The Power of Collective Intelligence, E. Bonabeau, MIT Sloan Management Review,VOL. 50 NO. 2 PP 45-52, 2009 • [3] How companies are benefiting from Web 2.0, A Mckinsey Global Survey, 2009 Thursday, November 12, 2009
  91. 91. References • [4] Web 2.0 systems supporting childhood chronic disease management: A pattern language representation of a general architecture. By Toomas Timpka and et al, November 2008. • [5] Expanding patient-centered care to empower patients and assist providers. By M. W. Stanton, May 2002) • [6] iCrossing, How America Searches: Health and Wellness. January 2008. • [7] Emerging Patient-Driven Health Care Models: An Examination of Health Social Networks, Consumer Personalized Medicine and Quantified Self-Tracking, By Melanie Swan, February 2009. • [8] By Gunther Eysenbach, MD, MPH (http://www.jmir.org/2008/3/e22/). Thursday, November 12, 2009
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