iPhone Commerce


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The slides from my section of a group presentation, entitled “iPhone Commerce”. Very short, but the message is that people will shop differently on mobile devices, and we need to consider this in our user interface design.

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iPhone Commerce

  1. 1. iPhone Commerce Cate Huston Tuesday, October 13, 2009
  2. 2. iPhone-Commerce Changes ✦ How do mobile devices change the way we interact? ✦ How does this change the way we need to write our applications? ✦ How is e-commerce on the iPhone different from e- commerce on the iMac? Picture from www.apple.com/iphone Tuesday, October 13, 2009
  3. 3. iPhone-Commerce Interacting Differently ✦ How is interacting with a mobile device different from interacting with a PC? ✦ Shorter sessions ✦ Use on the move ✦ Reduced bandwidth ✦ Small screens Tuesday, October 13, 2009
  4. 4. iPhone-Commerce When and Where? ✦ If Amazon had an application for the iPhone, when might you use it? ✦ Compare prices at the bookstore ✦ Buy a book recommended by a friend whilst out for dinner ✦ Buying a movie whilst watching trailers at the cinema Tuesday, October 13, 2009
  5. 5. iPhone-Commerce Implications ✦ What does this imply? ✦ Closer to impulse buying rather than more targeted shopping ✦ Need to make interaction fast ✦ Personal device, but can we keep people logged in? ✦ Make the most of screen real-estate Tuesday, October 13, 2009
  6. 6. iPhone-Commerce Facebook for iPhone Tuesday, October 13, 2009
  7. 7. iPhone-Commerce Ebay Tuesday, October 13, 2009
  8. 8. iPhone-Commerce Ebay for iPhone Tuesday, October 13, 2009
  9. 9. iPhone-Commerce Working on a Small Screen ✦ How can we make the most of screen real estate? ✦ One way - optimize image display depending on which way up the device is ✦ The iPhone provides a way for us to do this, using an accelerometer chip Picture from www.product-reviews.net/tag/handsets/ Tuesday, October 13, 2009
  10. 10. Demos ✦ Rotation ✦ Navigation ✦ Table Search ✦ Scrolling Tuesday, October 13, 2009
  11. 11. iPhone-Commerce Final Thoughts "Because the way users interact with iPhone and iPod touch devices is fundamentally different from the way users interact with Mac OS X, the way you design your applications must also be different. In an iPhone application, there is no concept of separate document windows for displaying content. Instead, all of the application’s data is displayed in a single window." "Beyond considering the basic structure of your application, you need to think about how users will actually use it. iPhone applications should be clean, and focused on what the user needs in the moment. Remember that users who are on-the- go want to get at information quickly and not spend a lot of time looking digging through several layers of screens. Providing a simple layout that highlights the key information the user needs is important." http://developer.apple.com/iphone/gettingstarted/docs/iphoneosoverview.action Tuesday, October 13, 2009
  12. 12. References ✦ iPhone navigation work: http://www.joehewitt.com/iui/ ✦ iPhone SDK: http://lipidity.com/apple/iphone-webkit- css-3 ✦ M-commerce: Technical Issues, Pradip Mondal ✦ www.apple.com/iphone ✦ www.product-reviews.net/tag/handsets/ ✦ http://developer.apple.com/iphone/gettingstarted/docs/ iphoneosoverview.action Tuesday, October 13, 2009
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