Service Product Presentation

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Service Product Presentation

  1. 1. Service vs. Product Marketing The Fundamental Difference
  2. 2. Characteristics of a Service <ul><li>Lack of Ownership </li></ul><ul><li>Intangibility </li></ul><ul><li>Inseparability </li></ul><ul><li>Imperishability </li></ul><ul><li>Heterogeneity </li></ul>
  3. 3. Characteristics of a Product <ul><li>Ownership </li></ul><ul><li>Tangible </li></ul><ul><li>Separability </li></ul><ul><li>Perishability </li></ul><ul><li>Homogeneity </li></ul>
  4. 5. Product Marketing Mix <ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Promotion- Public Relations Positioning </li></ul><ul><li>Place </li></ul>
  5. 6. Service Marketing Mix <ul><li>• Product (Service) • Price • Promotion • Place • People • Process • Physical evidence </li></ul>
  6. 7. The Difference Between Product And Service Marketing <ul><li>Be more selective in choosing the potential customers. </li></ul><ul><li>Services have to be adjusted to suit customers needs and preferences. </li></ul><ul><li>Build stronger customer relationships. </li></ul><ul><li>More difficult to price and costly to market. </li></ul>

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