How to catch the curator's eye

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Is great content enough? Here are 7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012. Slidedeck designed by David Crandall.

Is great content enough? Here are 7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012. Slidedeck designed by David Crandall.

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  • 1. PI CK M CaTCHi E! nG THE CUr aTO r’S EY E Kit Seeborg | WebVisions PDX 2012
  • 2. The curator is an editor who sorts through the content to find the informationrelevant to a company and/or its audience.Curators are not content creators. and this is where the challenge lies for thought leadership. Scott Gillum Forbes Jan. 6, 2012
  • 3. ON TEN T DESIGN CONTEXTC SELECT!
  • 4. O riginality Tpexratphy images Ty og S ltyleayout C olor h lengt Error-Free
  • 5. SlideShare Home Page
  • 6. Pinterest - DiY Curation
  • 7. H OW TO CaTCH THE CU r aTOr ’S EYE...
  • 8. 1 tent eas y to findMake your con
  • 9. 2Follow trends
  • 10. Curatio n Candy“Top Trend s” lists = http://trendwatching.com/briefing
  • 11. 3avoid t he echo chamber
  • 12. 4 te-sized versionsCreate bi
  • 13. he curato r sees...What t
  • 14. 5Choose your titl e wisely PUN CHY! anatomy of the Perfect landing Page
  • 15. Jenny twitter ppt final v.2 NOT SO MUCH
  • 16. 6 bit about yourselfTel l us a little
  • 17. 7 tent easy to shareMak e your con
  • 18. easy to share
  • 19. HC OW TO aTCH TH E CUr aTO r’S EYE... 1 Make content easy to find 2 Understand trends 3 no echo chamber 4 include a bite-sized version 5 Choose your title wisely 6 Tell us about yourself 7 Make it easy to share
  • 20. T HA NK YO U! Kit Seeborg kit@seeborg.com @zsazsa @bumpertunes @slideshare Slidedeck designed by David Crandall david@BrandSuperPower.com