Amplify Your Message
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Amplify Your Message

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How do you amplify your message as an activist or citizen journalist on blogs & social media so that more people hear about your actions?

How do you amplify your message as an activist or citizen journalist on blogs & social media so that more people hear about your actions?

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Amplify Your Message Presentation Transcript

  • 1. Blogging: An Editors View Kit OConnell (@KitOConnell / kitoconnell@pobox.com), MyFDL Editor Explains What makes a good blog post?
  • 2. In the future, we get much of our news from the Internet. But how do you catch the online editors eye? Bob Woodward Wax Dummy, Madam Tussauds. Photo by Cliff.
  • 3. Online Attention Spans People choose what to read or move on quickly. Short posts are better than longer posts. Break very long articles into series instead. Consider a "Read More" tag. Divide information into bite sized chunks: Sub Headings "3 Things..." articles
  • 4. Quality Writing Proofread & spell check your post. If you copy/paste from a word processor, clean up your text. Write maturely -- avoid unnecessary curse words, slang, excessive acronyms, mud- slinging nicknames. Know your Sources. Call out targets by name (Jane Hamsher).
  • 5. Internet Journalism is MultimediaCitizen Journalist Tim Pool (@TimCast). Photo by Joe Lustri.
  • 6. Add Media To Your Blog Every post should have a photo, image or video. Format photos & videos attractively (right justified on MyFDL). Short, topical videos are often better than longer ones, when possible. Use Creative Commons or Public Domain photos.
  • 7. Amplify your Message with Social Media Image by Danilo Ramos
  • 8. Amplify your Message Both Twitter & Facebook are valuable. Facebook is about sharing with friends. Twitter messages are more public and can travel further & faster. Use multiple social networks but tailor your message for each. Make use of hashtags & targeted messages on Twitter.
  • 9. #Hashtags Publicize your Hashtags ahead of time. Assemble a team to tweet with you, on the ground & #Cyber99. Piggy back on other appropriate hashtags. Be consistent. RT others messages & theyll amplify yours.
  • 10. Targeting Tweeters Identify key Twitter accounts to reach with your message. Target key people with individual @Mentions. Try supportive celebrities, politely. Call em Out! Use public mentions to add Twitter direct action to meatspace direct action. Avoid the wrath of Twitter: Dont spam a hapless celebrity. Dont use too many @Mentions, mix it up.
  • 11. #1 Social Media Tip:Dont spread drama through official channels! Image by Mindaugas Danys
  • 12. More from Kit Submit Occupy & Activism News to My FDL (my.firedoglake.com). Kit OConnells Twitter 101 Guide: http://bit.ly/OATXTweets101 Kit on the Internet: Approximately 8,000 Words (kitoconnell.com) Twitter @KitOConnell Facebook http://facebook.com/kitoconnell LinkedIn http://linkedin.com/in/kitoconnell This work is licensed under a Creative Commons Attribution 3.0 Unported License.