Digital Makeover Age 50+




    Digital Makeover Age 50+
Use Social Networking to
Demolish Age Stereotypes
Digital Makeover Age 50+
The bad news




 23 consecutive months of job losses
 20+% true unemployment in
  Oregon, 15+%...
Digital Makeover Age 50+
The good news




 Manpower survey on hiring: 6%
  uptick in Q1 of 2010
 Lots of free or low co...
Digital Makeover Age 50+
What it is: A Working Definition




    Using social
    networking to
    create and
    promot...
Digital Makeover Age 50+
Perception vs. Reality




                           Technophile?

          Technophobe?
Digital Makeover Age 50+
Dumb Posts Create Digital Dirt
Age 50+ Digital Makeover
Job Search Performance Dashboard




                                             40
 Job Boards...
Digital Makeover Age 50+
Why it Matters: Job Search, Career Management, Encore Careers



                                ...
Digital Makeover Age 50+
It’s Important ‘Cause…

             45% of employers currently search social media
             ...
Digital Makeover Age 50+
Brand Message Architecture

                Communciate your brand to colleagues, prospective
Yo...
Age 50+ Digital Makeover
Aim for results


                                          Get Your
Create Your Brand
          ...
Digital Makeover Age 50+
Personal Website




 Get high Google Page Rank for
  your personal brand
 Aggregate all your s...
Digital Makeover Age 50+
LinkedIn




 Leading professional social
  network
 You have to be here!
 Use real photograph...
Digital Makeover Age 50+
LinkedIn Jobs and Twitter




 Find jobs in LinkedIn
 Twitter – Micro-blog, rapid
  growth
 Bo...
Digital Makeover Age 50+
Blog




 Enhance your visibility with
  recruiters, hiring managers
 Build credibilty in your ...
Digital Makeover Age 50+
Cross-Feeding Your Network


                                                LinkedIn




       ...
Digital Makeover Age 50+
Achieving Critical Mass in Your Social Network




               50 to 75 success friends, forme...
Digital Makeover Age 50+
Checking Results



                            Top of
                           the fold!
Digital Makeover Age 50+
Checking Results
Digital Makeover Age 50+
Here’s your checklist

      Examine your digital reputation in Google and bing



      Get a di...
Digital Makeover Age 50+
Here’s Your Checklist

     Get a blog or comment on someone else’s blog



     Buildout and upd...
Digital Makeover Age 50+
Your Bridge to Success: 6 Month Digital Makeover

Months 1-3                                     ...
Questions/
Comments?

Digital Makeover Age 50+
Digital Makeover Age 50+



       BoomerCompass, LLC
       New Directions in Career and Talent Management

       WEB: w...
Upcoming SlideShare
Loading in...5
×

Digital Makeover 50+

643

Published on

Presentation covers importance of a digital makeover for Boomers and features key components and timeline for doing a digital makeover for job search success and career sustainability.

Published in: Devices & Hardware
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
643
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital Makeover 50+

  1. 1. Digital Makeover Age 50+ Digital Makeover Age 50+ Use Social Networking to Demolish Age Stereotypes
  2. 2. Digital Makeover Age 50+ The bad news  23 consecutive months of job losses  20+% true unemployment in Oregon, 15+% nationally  Unemployment for Boomers longer than for other age groups
  3. 3. Digital Makeover Age 50+ The good news  Manpower survey on hiring: 6% uptick in Q1 of 2010  Lots of free or low cost tools  Growing job opportunities in mobile and contract work  Demographics: Your age as an advantage
  4. 4. Digital Makeover Age 50+ What it is: A Working Definition Using social networking to create and promote your personal brand
  5. 5. Digital Makeover Age 50+ Perception vs. Reality Technophile? Technophobe?
  6. 6. Digital Makeover Age 50+ Dumb Posts Create Digital Dirt
  7. 7. Age 50+ Digital Makeover Job Search Performance Dashboard 40  Job Boards = 1% to 4% 30 50  Hidden Job Market = 20% to 60% 20 60 10 70 0 80
  8. 8. Digital Makeover Age 50+ Why it Matters: Job Search, Career Management, Encore Careers Screen Profile Key Touch Points Digital Makeover = Interview & + Professional Reference Check Reputation Hire
  9. 9. Digital Makeover Age 50+ It’s Important ‘Cause… 45% of employers currently search social media sites to research job candidates (up from 22% last year) Mobile technology and social networking have shifted the whole job search paradigm The LinkedIn Profile is the resume of the future
  10. 10. Digital Makeover Age 50+ Brand Message Architecture  Communciate your brand to colleagues, prospective Your Profile = employers, partners and others in your personal/professional network Energized  Cultivate smarts, dynamic interchange, growth and contribution Relationships  Connect with an expert, YOU! Value to Network  Viral distribution  Change how you connect with your network and the world  As an expert, you are driven to: Perform, Partner, Lead Your Focus  You digitally engage your contacts and professional community
  11. 11. Age 50+ Digital Makeover Aim for results Get Your Create Your Brand Toolkit Implement Your Digital Makeover
  12. 12. Digital Makeover Age 50+ Personal Website  Get high Google Page Rank for your personal brand  Aggregate all your social networking sites  Use real photographer for your photo (no cell phone photos!)
  13. 13. Digital Makeover Age 50+ LinkedIn  Leading professional social network  You have to be here!  Use real photographer for your photo  Build contacts but don’t invite people you don’t really know
  14. 14. Digital Makeover Age 50+ LinkedIn Jobs and Twitter  Find jobs in LinkedIn  Twitter – Micro-blog, rapid growth  Both accessible via PC, laptop or SmartPhone
  15. 15. Digital Makeover Age 50+ Blog  Enhance your visibility with recruiters, hiring managers  Build credibilty in your profession  Regularly update with content  Can auto-tweet your blog posts
  16. 16. Digital Makeover Age 50+ Cross-Feeding Your Network LinkedIn Personal Website Face-to-Face You Twitter Blog
  17. 17. Digital Makeover Age 50+ Achieving Critical Mass in Your Social Network 50 to 75 success friends, former colleagues
  18. 18. Digital Makeover Age 50+ Checking Results Top of the fold!
  19. 19. Digital Makeover Age 50+ Checking Results
  20. 20. Digital Makeover Age 50+ Here’s your checklist Examine your digital reputation in Google and bing Get a digital photo headshot from professional photographer Set up accounts on social networking sites Set up Google Alerts
  21. 21. Digital Makeover Age 50+ Here’s Your Checklist Get a blog or comment on someone else’s blog Buildout and update your profiles on social networking sites Get your domain name and personal website Measure your results on Google Analytics
  22. 22. Digital Makeover Age 50+ Your Bridge to Success: 6 Month Digital Makeover Months 1-3 Months 3-6 Search for and clean-up digital dirt Build up your profile Secure your personal domain name Automate content publishing process Get a personal website Tweak SEO for visibility in Google, etc. Go with LinkedIn, consider blogging, Twitter and other Monitor your progress in Google, Google Alerts social networks First 3 Months Second 3 Months Present Making Future State Greater Brand Awareness Increased Brand State Progress Integration
  23. 23. Questions/ Comments? Digital Makeover Age 50+
  24. 24. Digital Makeover Age 50+ BoomerCompass, LLC New Directions in Career and Talent Management WEB: www.boomercompass.com BLOG: www.boomercompass.com/blog TWITTER: twitter.com/boomercompass
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×